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Fishing Where Your Buyers Swim (Part1)
 

Fishing Where Your Buyers Swim (Part1)

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    Fishing Where Your Buyers Swim (Part1) Fishing Where Your Buyers Swim (Part1) Presentation Transcript

    • Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
    • The Problem: It’s a Big Pond
    • Possible Approach #1
      • Ignore Social Networking Channels
      Source: www.forrester.com/Groundswell/profile_tool.html
      • No Corporate Strategy
        • Individual Rep Trial & Error
      Possible Approach #2
      • Just Dive In
        • Cannonball !!
      Possible Approach #3
      • Aim Before You Fire
        • Who is my target?
        • Where are there?
        • What do they care about?
      Possible Approach #4
    • To Be Continued http://blog.bridgegroupinc.com