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Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)
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Fishing Where Your Buyers Swim (Part1)

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Transcript

  • 1. Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
  • 2. The Problem: It’s a Big Pond
  • 3. Possible Approach #1
    • Ignore Social Networking Channels
    Source: www.forrester.com/Groundswell/profile_tool.html
  • 4.
    • No Corporate Strategy
      • Individual Rep Trial & Error
    Possible Approach #2
  • 5.
    • Just Dive In
      • Cannonball !!
    Possible Approach #3
  • 6.
    • Aim Before You Fire
      • Who is my target?
      • Where are there?
      • What do they care about?
    Possible Approach #4
  • 7. To Be Continued http://blog.bridgegroupinc.com

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