Fishing Where Your  Buyers Swim Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
The Problem: It’s a Big Pond
Possible Approach #1 <ul><li>Ignore Social Networking Channels </li></ul>Source:  www.forrester.com/Groundswell/profile_to...
<ul><li>No Corporate Strategy </li></ul><ul><ul><li>Individual Rep Trial & Error </li></ul></ul>Possible Approach #2
<ul><li>Just Dive In </li></ul><ul><ul><li>Cannonball !! </li></ul></ul>Possible Approach #3
<ul><li>Aim Before You Fire </li></ul><ul><ul><li>Who is my target? </li></ul></ul><ul><ul><li>Where are there? </li></ul>...
To Be Continued http://blog.bridgegroupinc.com
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Fishing Where Your Buyers Swim (Part1)

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Fishing Where Your Buyers Swim (Part1)

  1. 1. Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
  2. 2. The Problem: It’s a Big Pond
  3. 3. Possible Approach #1 <ul><li>Ignore Social Networking Channels </li></ul>Source: www.forrester.com/Groundswell/profile_tool.html
  4. 4. <ul><li>No Corporate Strategy </li></ul><ul><ul><li>Individual Rep Trial & Error </li></ul></ul>Possible Approach #2
  5. 5. <ul><li>Just Dive In </li></ul><ul><ul><li>Cannonball !! </li></ul></ul>Possible Approach #3
  6. 6. <ul><li>Aim Before You Fire </li></ul><ul><ul><li>Who is my target? </li></ul></ul><ul><ul><li>Where are there? </li></ul></ul><ul><ul><li>What do they care about? </li></ul></ul>Possible Approach #4
  7. 7. To Be Continued http://blog.bridgegroupinc.com
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