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  • 1. Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
  • 2. The Problem: It’s a Big Pond
  • 3. Possible Approach #1
    • Ignore Social Networking Channels
    Source: www.forrester.com/Groundswell/profile_tool.html
  • 4.
    • No Corporate Strategy
      • Individual Rep Trial & Error
    Possible Approach #2
  • 5.
    • Just Dive In
      • Cannonball !!
    Possible Approach #3
  • 6.
    • Aim Before You Fire
      • Who is my target?
      • Where are there?
      • What do they care about?
    Possible Approach #4
  • 7. To Be Continued http://blog.bridgegroupinc.com