Fishing Where Your Buyers Swim (Part1)
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Fishing Where Your Buyers Swim (Part1)

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Fishing Where Your Buyers Swim (Part1) Fishing Where Your Buyers Swim (Part1) Presentation Transcript

  • Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
  • The Problem: It’s a Big Pond
  • Possible Approach #1
    • Ignore Social Networking Channels
    Source: www.forrester.com/Groundswell/profile_tool.html View slide
    • No Corporate Strategy
      • Individual Rep Trial & Error
    Possible Approach #2 View slide
    • Just Dive In
      • Cannonball !!
    Possible Approach #3
    • Aim Before You Fire
      • Who is my target?
      • Where are there?
      • What do they care about?
    Possible Approach #4
  • To Be Continued http://blog.bridgegroupinc.com