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50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
50 tips museum presentation
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50 tips museum presentation

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  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • Transcript

    • 1. Top 50 Tips for Integrated Marketing in the Age of Social Media
    • 2. The New Consumer • Well versed in online research • Prefers visual stories over text • Wants facts over selling points • Connected
    • 3. The New Consumer • Doesn’t trust traditional advertising • Trusts opinions by word-of-mouth over marketing messages, and has access to it • Needs immediate call to action
    • 4. The New Consumer • Expects immediate response • Wants to be engaged and have a say • Wants to know all facts, and make educated decisions • Accesses non-traditional media as much as traditional news outlets, if not more
    • 5. A New Approach to Marketing • Inform & educate – don’t sell • Develop visual messages • Ask opinions and suggestions • Build a system of quick response • Enable online word-of-mouth • Capture interest and commitment immediately
    • 6. Social Media Communication Blogs Social Networking Micro- Blogging Multimedia Photo Sharing Video Sharing Presentations
    • 7. Social Media Plan
    • 8. Social Media Plan Know your Objectives Attendance – Membership – Volunteers - Engagement
    • 9. Social Media Plan Know your Audience
    • 10. Social Media Plan Determine Calls to Action
    • 11. Social Media Plan Tools and Resources Choice of Platforms • Knowledge • Staff
    • 12. Social Media Plan Execute & Experiment
    • 13. Social Media Plan Measure
    • 14. Social Media Plan Adapt
    • 15. Brand Integrity
    • 16. Brand Integrity Multiple Platforms - One Message
    • 17. Brand Integrity
    • 18. Message Development
    • 19. Message Development Audience-Driven Content All Audiences • Donors • Members • Businesses • Employees • Volunteers • Elected Officials • Neighbor • Media Representatives • Vendors • Employers
    • 20. Message Development
    • 21. Message Development
    • 22. Message Development
    • 23. Blogging 101
    • 24. Blogging 101
    • 25. Blogging 101
    • 26. Blogging 101
    • 27. Blogging 101
    • 28. Blogging 101
    • 29. Protect Your Organization
    • 30. Protect Your Organization Appoint a Social Media Coordinator
    • 31. Protect Your Organization Develop a Social Media Policy
    • 32. Protect Your Organization Monitor
    • 33. Protect Your Organization Would you be comfortable with your blog post published on the front page of the New York Times?
    • 34. Protect Yourself
    • 35. Protect Yourself Social Media = Virtual Cocktail Party
    • 36. Protect Yourself
    • 37. Time Management
    • 38. Time Management Set Goals, and Enter to Execute
    • 39. Time Management Define the Purpose of Your Networks
    • 40. Time Management Limit Your Time
    • 41. Time Management Be a Resource, Not a Chatterbox
    • 42. Time Management Publish Once, Appear Everywhere
    • 43. Time Management Enable blog subscription
    • 44. Syndicate and Integrate
    • 45. Syndicate Syndication Link
    • 46. Syndicate
    • 47. Integrate
    • 48. Integrate
    • 49. Drive Traffic to Social Media Platforms
    • 50. Drive Traffic to Social Media Platforms
    • 51. Drive Traffic to Social Media Platforms
    • 52. Drive Traffic to Social Media Platforms
    • 53. Drive Traffic to Social Media Platforms
    • 54. Drive Traffic to Social Media Platforms
    • 55. Platform Choices
    • 56. Platform Choices Facebook Page Vs. Profile
    • 57. Increase Online Visibility
    • 58. Start a Blog Increase Online Visibility
    • 59. Increase Online Visibility Embed Images and Videos
    • 60. Increase Online Visibility Enable Sharing Options
    • 61. Increase Online Visibility Participate in Groups
    • 62. Media Relations/Publicity
    • 63. Media Relations/Publicity
    • 64. Call to Action
    • 65. Call to Action
    • 66. Fundraising Integration
    • 67. Fundraising Integration
    • 68. Fundraising Integration
    • 69. Career Development
    • 70. Career Development
    • 71. Responsiveness
    • 72. Responsiveness Email Auto-Reply
    • 73. Responsiveness Access to Information
    • 74. Responsiveness Social Media Integration
    • 75. Top 50 Tips for Integrated Marketing in the Age of Social Media mathias@floridatrust.org

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