50 tips museum presentation

335 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
335
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
  • 50 tips museum presentation

    1. 1. Top 50 Tips for Integrated Marketing in the Age of Social Media
    2. 2. The New Consumer • Well versed in online research • Prefers visual stories over text • Wants facts over selling points • Connected
    3. 3. The New Consumer • Doesn’t trust traditional advertising • Trusts opinions by word-of-mouth over marketing messages, and has access to it • Needs immediate call to action
    4. 4. The New Consumer • Expects immediate response • Wants to be engaged and have a say • Wants to know all facts, and make educated decisions • Accesses non-traditional media as much as traditional news outlets, if not more
    5. 5. A New Approach to Marketing • Inform & educate – don’t sell • Develop visual messages • Ask opinions and suggestions • Build a system of quick response • Enable online word-of-mouth • Capture interest and commitment immediately
    6. 6. Social Media Communication Blogs Social Networking Micro- Blogging Multimedia Photo Sharing Video Sharing Presentations
    7. 7. Social Media Plan
    8. 8. Social Media Plan Know your Objectives Attendance – Membership – Volunteers - Engagement
    9. 9. Social Media Plan Know your Audience
    10. 10. Social Media Plan Determine Calls to Action
    11. 11. Social Media Plan Tools and Resources Choice of Platforms • Knowledge • Staff
    12. 12. Social Media Plan Execute & Experiment
    13. 13. Social Media Plan Measure
    14. 14. Social Media Plan Adapt
    15. 15. Brand Integrity
    16. 16. Brand Integrity Multiple Platforms - One Message
    17. 17. Brand Integrity
    18. 18. Message Development
    19. 19. Message Development Audience-Driven Content All Audiences • Donors • Members • Businesses • Employees • Volunteers • Elected Officials • Neighbor • Media Representatives • Vendors • Employers
    20. 20. Message Development
    21. 21. Message Development
    22. 22. Message Development
    23. 23. Blogging 101
    24. 24. Blogging 101
    25. 25. Blogging 101
    26. 26. Blogging 101
    27. 27. Blogging 101
    28. 28. Blogging 101
    29. 29. Protect Your Organization
    30. 30. Protect Your Organization Appoint a Social Media Coordinator
    31. 31. Protect Your Organization Develop a Social Media Policy
    32. 32. Protect Your Organization Monitor
    33. 33. Protect Your Organization Would you be comfortable with your blog post published on the front page of the New York Times?
    34. 34. Protect Yourself
    35. 35. Protect Yourself Social Media = Virtual Cocktail Party
    36. 36. Protect Yourself
    37. 37. Time Management
    38. 38. Time Management Set Goals, and Enter to Execute
    39. 39. Time Management Define the Purpose of Your Networks
    40. 40. Time Management Limit Your Time
    41. 41. Time Management Be a Resource, Not a Chatterbox
    42. 42. Time Management Publish Once, Appear Everywhere
    43. 43. Time Management Enable blog subscription
    44. 44. Syndicate and Integrate
    45. 45. Syndicate Syndication Link
    46. 46. Syndicate
    47. 47. Integrate
    48. 48. Integrate
    49. 49. Drive Traffic to Social Media Platforms
    50. 50. Drive Traffic to Social Media Platforms
    51. 51. Drive Traffic to Social Media Platforms
    52. 52. Drive Traffic to Social Media Platforms
    53. 53. Drive Traffic to Social Media Platforms
    54. 54. Drive Traffic to Social Media Platforms
    55. 55. Platform Choices
    56. 56. Platform Choices Facebook Page Vs. Profile
    57. 57. Increase Online Visibility
    58. 58. Start a Blog Increase Online Visibility
    59. 59. Increase Online Visibility Embed Images and Videos
    60. 60. Increase Online Visibility Enable Sharing Options
    61. 61. Increase Online Visibility Participate in Groups
    62. 62. Media Relations/Publicity
    63. 63. Media Relations/Publicity
    64. 64. Call to Action
    65. 65. Call to Action
    66. 66. Fundraising Integration
    67. 67. Fundraising Integration
    68. 68. Fundraising Integration
    69. 69. Career Development
    70. 70. Career Development
    71. 71. Responsiveness
    72. 72. Responsiveness Email Auto-Reply
    73. 73. Responsiveness Access to Information
    74. 74. Responsiveness Social Media Integration
    75. 75. Top 50 Tips for Integrated Marketing in the Age of Social Media mathias@floridatrust.org

    ×