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Crowdring Crowdring Presentation Transcript

  • CROWDRING:MOBILE PETITION PLATFORM August 2012
  • TABLE OF CONTENTS/THE RULESCROWDRING IN ACTIONTHE VISION
  • TABLE OF CONTENTS/THE RULESCROWDRING IN ACTIONTHE VISION
  • /The Rules is a new movement that uses citizen power to address the root causes ofpoverty and inequality
  • Our campaigns will be guided by three operating principles DEMYSTIFY CLEAR NARRATIVES explain why unfair rules and systems perpetuate inequality and poverty INCLUSIVE TECHNOLOGIES allow citizens MOBILISE everywhere, especially those in emerging economies, to exercise agency and aggregate power MAKE NEW RULES become viable alternatives to correct systemic injustice, locally and globally
  • We will mobilize people through our innovative platform that pioneers tools in online andmobile organizing GLOBAL Rapid response campaigningCAMPAIGN Micro-donation functionalityENGINE Multi-language capabilityOPTIMISED SMS blast toolFOR Mobile web capabilityMOBILE Missed call campaigns
  • Our strategic focus is on mobile campaigning, the most appropriate tactic to engagecitizens in emerging economiesKEY COUNTRIES POPULATION INTERNET MOBILE UNDER 30INDIA 1.1 B 10% 74% 60%INDONESIA 245 M 23% 72% 54%BRAZIL 203 M 40% 100% 50%NIGERIA 158 M 28% 59% 70%MEXICO 113 M 37% 80% 66%SOUTH AFRICA 49 M 12% 100% 61%KENYA 41 M 20% 60% 71% Figures taken from UNCTAD (2011), KPCB (2011), and UN-DESA (2010)
  • Organizations have begun to experiment with mobile movement building… 35,000,000 MISSED CALLS In April 2011, India AgainstCorruption launched a missed call campaign to mobilize millions against rampant corruption in India’s government ~200,000 ATTEND RALLIES
  • …but existing tools impose significant barriers to sustained engagement and scalability DISASTER SCENARIOSMobile solutions are built largely CLUNKY CODE for mapping in emergency Local messaging tools are scenarios, not for managing built on outdated frameworks sustained campaigns and aren’t well documented CALLE RID CALL BOTTLENECK COST Gateways that require on-Existing tools rely upon phone the-ground support have acalls and SMS, which can be high propensity for failure at cost prohibitive the hardware level and cannot scale easily; APIs are a viable replacement
  • TABLE OF CONTENTS/THE RULESCROWDRING IN ACTIONTHE VISION
  • Our inclusive technology tool Crowdring will allow organizations around the world toengage people in campaigns via free missed calls and SMS blasts
  • Crowdring will provide a streamlined user flow for both campaigners and participants Campaigner logs Citizens learn Their mobile They immediately They place ainto Crowdring and of missed call number is stored in receive an auto-fire missed call to the creates a petition, campaigns our database, for SMS, free of advertised number,which is connected through SMS, TV, analytics and future charge*, becoming a to “sign” the to a local radio, and web- SMS campaign member of the petition phone number based outreach engagement organization *Where markets allow
  • Crowdring will provide the following mobile campaigning functionality SMS blast message Mobile list cutting and User activity tracking interface targeting Interactive Voice Response Free alternative messaging integration service integration
  • Many of the components necessary to build it already exist, making it easy to develop CODE CMS WEBSITE APIs for services We will build a a graphical Crowdring requires exist. We will integrate Content Management minimal front facing them & scale to a 20 System for users to manage infrastructure. Can be 1 million global user & launch campaigns page of basic HTML5 capacity.
  • We have built a basic prototype with the following network schematic in mind Free CRM PublicGateway Manages GUI WebsiteMessages Campaign Login Asterisk Cloudflare Twilio NexmoPerson GSM tower DID sends Processes Protects Sends Buys Bulkplaces a transmits local call to Missed Our App Messages Messages call call internet NEXMO x20million Calls Apache Regional Server Amazon Hosts EC2 Hosts Samasource Mongo Translates Database Voice Messages Stores OFFLINE ONLINE ONLINE
  • TABLE OF CONTENTS/THE RULESCROWDRING IN ACTIONTHE VISION
  • /The Rules seeks to catalyze mobile organizing in the way that Avaaz and othercampaigning organizations evolved online organizing in the last decade
  • We are actively working with leading tech partners, mobile innovation experts, andorganizations on the ground to help us test and build our mobile tools
  • Together we can move billions of people to take action, and help aggregate ourcollective power to change the rules that perpetuate poverty and inequality