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Toppan vMRC Slide Share
- 1. An Important Tool To More Effectively and Efficiently Manage Your Communications Marketing Resource Center Overview
- 3. Communications Needs Analysis Risks Benefit Cost Solution Gap Current State Desired Result The Road Map Toward Better Communications The Process Starts With A Needs Analysis More Effective and Efficient Communications
- 4. Campaign Roadmap Planning the campaign Creating the campaign Results: Success or failure? Peak: Continuing Refinement Systematically Leverage Data To Drive Campaigns
- 5. Endowment Model Input CRM System Marketing Resource Center Personalized Frequent Communications Versioned Materials Management Target Frequent, Personalized Communications Drive Results Recent Graduates Lapsed Donors Corporate Sponsors Business Partners Primary Secondary Secondary Primary
- 15. Michael Begley Toppan Printing Company America, Inc. 1100 Randolph Road Somerset, NJ 08873 [email_address] (732) 469-8400 ext 2509 www.ta.toppan.com