cDonalds<br />Creating a Healthier Menu & a Healthier Lifestyle<br />Michelle Beaulieu: C.E.O.<br />Christina Lucente: Executive Vice President<br />Nate McNamara: District Manager<br />Everett McGuirk: Store Manager<br />Robert Bouchard: Warehouse Manager<br />December 10, 2010 <br />Professor Felicia Riffelmacher<br />Business 260 Principles of ManagementAnna Maria College<br />
2<br />Background<br />As one of the largest company's in the world, we at McDonalds realize the need to take corporate responsibility. <br />We understand that many fast food consumers do not understand proper nutrition, therefore our goal is to create a healthier menu, educate our consumers on creating a balanced diet and to provide nutrition information on our products; We want to educate and help consumers make smarter decisions concerning their diet and in effect create better long term decisions.<br />In order to follow through with our goals, we also need to educate our employees, so that they can inform our valued customers.<br />
3<br />Planning<br />MIDDLE MANAGEMENT <br /><ul><li> Carry out the top managers strategic vision.
Quantitative goals (i.e. How many salads each store in it’s district is to sell per week).
How will advertising will be done?</li></ul>TOP MANAGEMENT<br /><ul><li> Change consumers views concerning the fast food industry.
Help them to realize that they can still have quick, convenient, tasty food that fits in with a balanced diet.
Immediate goals: sell more fresh fruits and vegetables.
Creating a S.W.O.T. analysis helped us to determine the strength of our objectives.</li></ul>FIRST LEVEL MANAGMENT<br /><ul><li> The majority of our tactics are to be put into action around New Years, when many people will be making resolutions to become healthier.</li></li></ul><li>S.W.O.T. Analysis<br />4<br />The S.W.O.T. Analysis helped us identify both the positive and negative possibilities of changing our menu<br />Strengths:<br /><ul><li>Appeals to those who care about living a healthy lifestyle.
Being one of the largest food chains in the world- if we take the initiative other chains might follow suit </li></ul>Weaknesses:<br /><ul><li>Possible backlash from consumers who do not want healthier food
Costs including changing products and advertising materials, </li></ul>Opportunities:<br /><ul><li>Create new value meals with healthy options.
Allow healthy options to come in without having to eliminate all unhealthy options</li></ul>Threats:<br /><ul><li>Subway has a huge market share on consumers who want healthy options (i.e. Fresh Fit Meal Deal) </li></ul>Planning<br />
5<br />Organizing<br />TOP MANAGEMENT<br /><ul><li> Chain of command:</li></ul> -Michelle: C.E.O.<br /> -Christina: Executive V.P. <br /> -Nate: District manager <br /> -Bobby: Warehouse Manager<br /> -Everett: Store Manager<br /><ul><li> McDonalds is a decentralized company that has many franchise operations worldwide.</li></ul>FIRST LEVEL MANAGEMENT<br /><ul><li> Warehouse management needs to be organized in order to have the correct amount of product and means of distribution .</li></ul> Since one warehouse distributes to many stores, it needs to be aware of the needs of each store.<br /><ul><li> Store managers are responsible for physical distribution of advertising materials.</li></ul>MIDDLE MANAGEMENT<br /><ul><li> Incentives create healthy competition between employees.
As a decentralized chain, numbers will vary between stores due to different amounts of traffic that each receive. </li></ul>5<br />
6<br />The food pyramid is one visual example that we will provide to consumers with to understand how their diet should look based on scientific research<br />
Leading<br />7<br />TOP MANAGEMENT<br /><ul><li> Hold a paid workshop for our middle managers to educate them on our strategies, as well as our new products and general nutrition.
To make this fun for them we will provide them with a free lunch with samples of our new products .
For every 100 salads sold per week we will donate an extra $100 to the Ronald McDonald charity.</li></ul>MIDDLE MANAGEMENT<br /><ul><li> Raises and extra incentives will be offered to managers whose stores meet and exceed the projections we have set out.
Work in conjunction with first level management to receive feedback from what can be done realistically.</li></ul>FIRST LEVEL MANAGEMENT<br /><ul><li> Store manager will offer prizes and bonuses to all employees who are doing a job well done.
The warehouse manager has offered to sell products at a 5% discount to those stores who are meeting and exceeding expectations.</li></ul>7<br />7<br />
What will employees/managers/stores be rewarded with? <br />8<br />
Controlling<br />TOP MANAGEMENT<br /><ul><li>Use benchmarking strategies which allow us to observe what has made other companies successful.
Subway for example has been very successful in promoting healthy products.</li></ul>MIDDLE MANAGEMENT<br /><ul><li> Objective control is important because it helps to keep employees and managers on track.
It takes a fair look at how well everyone is doing and how they will be rewarded for it.</li></ul>FIRST LEVEL MANAGEMENT<br /><ul><li> How much is being sold within the store and who is doing the best job of promoting our objectives?
If an employee is not meeting objectives, it is important for the store manager to find ways to motivate them.</li></ul>9<br />9<br />