cDonalds Creating a Healthier Menu & a Healthier Lifestyle Michelle Beaulieu: C.E.O. Christina Lucente: Executive Vice President Nate McNamara: District Manager Everett McGuirk: Store Manager Robert Bouchard: Warehouse Manager December 10, 2010 Professor Felicia Riffelmacher Business 260 Principles of ManagementAnna Maria College
2 Background As one of the largest company's in the world, we at McDonalds realize the need to take corporate responsibility. We understand that many fast food consumers do not understand proper nutrition, therefore our goal is to create a healthier menu, educate our consumers on creating a balanced diet and to provide nutrition information on our products; We want to educate and help consumers make smarter decisions concerning their diet and in effect create better long term decisions. In order to follow through with our goals, we also need to educate our employees, so that they can inform our valued customers.
The job of middle management was to create a tactical approach of carrying out the top managers strategic vision.
Middle management is responsible for quantitative goals (i.e. How many salads each store in it’s district is to sell per week).
It is also in charge of deciding how advertising will be done.
Our long term strategic objective is to change consumers views concerning the fast food industry. We want them to realize that they can still have quick, convenient, tasty food that fits in with a balanced diet.
Proximal goals that we plan to implement immediately include selling more fresh fruits and vegetables.
Creating a S.W.O.T. analysis helps us to determine the strength of our objectives.
FIRST LEVEL MANAGMENT
By producing aGantt chart, the first line managers were able to take the information from the top and middle managers and create a realistic timeline in which our goals will be implemented.
The majority of our tactics are to be put into action around New Years, when many people will be making resolutions to become healthier.
S.W.O.T. Analysis 4 The S.W.O.T. Analysis helped us identify both the positive and negative possibilities of changing our menu Strengths:
Appeals to those who care about living a healthy lifestyle.