Farm to Fork (F2F) Food Information System

Dr. Roberto SANTOLAMAZZA [Managing Director] INNOBIZ Global Forum INSME Annual Meeting Farm to Fork (F2F) Food Information System Daejeon Convention Centre, 24th May 2012

Presentation scheme  Treviso Tecnologia2  Innovation and Technology Transfer  Neroluce Lab Centre  RFID from Farm to Fork  Project and Technology  Pilot demonstrators (WTA Hi-tech fair)

Treviso Tecnologia Special Agency for Innovation of the Treviso Chamber of Commerce OPEN INNOVATION  Established in 1989, aims at promoting a business culture innovation-oriented,3 constantly supporting SMEs through:  The development of high-tech and innovative services and projects, in connection with the university and the scientific world;  The implementation of learning paths ICT enabling new competences and profiles: technically specialized, managerially skilled SUSTAINABILITY and globally scaled in a lifelong learning view;  The diffusion of technical knowledge to boost the competiveness of SMEs through the certification of both products and company management systems.

Innovation and Technology Transfer (Catalyst)  Treviso Tecnologia is a no profit organization that offers high added value innovative services, and supports SMEs in the development of4 project (co) financed at a regional, national or European level  Intends to work as facilitator in RESEARCH NETWORK offering information, training and development services, pursuing a NEW COMPANIES continuous dissemination of SKILLS technological innovation among enterprises and leveraging the power of the networking between research institutions, universities, chambers of commerce and other public organisations.

Innovation and Technology Transfer (Partnerships) KNOWLEDGE MANAGEMENT  Services supplied are meant to develop an entrepreneurship culture oriented to innovation, setting up ACQUISITION5 local or international steering project.  Strategic partnerships, collaboration agreements and international networking, together with EU and world-class Research Institutions and Universities. INTEGRATION  Long term collaborations with several Universities and International Research Institutions (public/private), such as the Fraunhofer Institutes network, Philips Applied Technologies, ENEA, D’Appolonia, etc.; research projects, as matter of local economy growth. EXPLOITATION  Particular attention on strategic issues such as the Industrial Design or product re-design (re-engineering) with an added value (e.g. Human Centered Design, etc.). INNOVATION

Innovation and Technology Transfer (Projects)  Treviso Tecnologia is also carrying out cutting edge projects to6 bring SMEs new technologies and opportunities offered by the most innovative ICT.  Treviso Tecnologia ICT department constantly develops systems, software & web applications, multimedia and web services (such as webcasting, websites and innovative content management).

Neroluce Lab Centre (1)  Selected by the European7 Commission as a best practice in 2011 among «innovation catalysts»  Founded in 2008 and settled in the start-up incubator «La Fornace dellInnovazione» in Asolo  Aims at supporting companies in the development of innovative products (increasing product quality and reducing development costs) http://neroluce.tvtecnologia.it neroluce@tvtecnologia.it

Neroluce Lab Centre (2)  Virtual prototyping room that8 permits the stereoscopic visualization of objects  Ergonomics laboratory where any kind of product can be tested with significant user interaction http://neroluce.tvtecnologia.it neroluce@tvtecnologia.it

Neroluce Lab Centre (3)  the approach used is the user centred design,9 aiming to develop products that fully satisfy customer’s needs  The Centre allows SMEs to access methodologies and technologies that until now were not affordable, also due to the specialization of the required skills  Neroluce collaborates with local companies and acts as a facilitator in accessing the qualified services offered by other bodies http://neroluce.tvtecnologia.it neroluce@tvtecnologia.it

Background  Consumers increasingly seek for the information about their food: safety,10 quality, freshness and origin.  An European project, “RFID from Farm to Fork”, is determining how traceability with RFID technology can benefit the supply chain of food products.

RFID from Farm to Fork - Facts  EU CIP project (Grant agr. N.11 250444)  Area: Internet Evolution and Security  Objective: Strenghtening SME competitive advantage through RFID implementation  Duration: May 2010 to August 2012  Purpose: practically demonstrate Automatic Identification and Data Capture and how sensor technologies can provide a Return on Investment in SMEs of the agrofood industry  9 partners in 5 countries  Pilot demonstrators running in 4 sectors (wine, fish, cheese, meat)

Which technology to share data of evoluted traceability?  What is RFID?12 Technology that uses radio waves to transfer data from an electronic tag attached to an object, through a reader for the purpose of identifying and tracking the object.  What is EPC? The standardized EPC (Electronic Product Code) global network is a solution for tracking products within enterprises in the supply chain. The mechanisms to capture and query the traceability data use events that are stored in the EPCIS (EPC Information Service) database.

How to provide individual SMEs with competitive advantage?  Common open infrastructure maintained by Farm to Fork13 Foundation (Database, Services, Protocols and standards)  Business specific systems produced by accredited systems integrators (Production tracking systems, Business productivity apps, Branding and marketing in customer information)

How does the F2F system works?  Production events are:  CAPTURED using RFID, sensor networks, barcodes and14 production records  STORED in a secure international database  SHARED among supply chain partners (originator of data owns information)  Web service infrastructure:  GENERATES the history of each serialised item  ALLOWS the customer to retrieve the traceability web accessible via shop terminal or mobile devices page from the database

F2F traceability page tells more about each product story15

Are you going for it?16

Fish pilot example: Fonda sea bass (University of Ljubjana)17

Innovation in F2F: traceability, avoidance of counterfeiting and quality assurance through one single system  Better definition of the control of processes and stock management increases agricultural sustainability and reduction of waste  MANAGEMENT OF RAW MATERIALS AND PLANT TREATMENTS  ELIMINATION OF PAPER FORM OF TRACEABILITY AND HUMAN ERROR22  AUTOMATION OF DATA GENERATION AND CONTROL OF THE CONDITIONS  MANAGEMENT OF INTERNAL OPERATIONS (REDUCTION OF ERRORS)  A fast and secure communication is guaranteed through a platform characterized by interoperability of applications.  DIFFERENT LEVELS OF PRIVACY AND DATA ACCESS  HIGH LEVEL OF DATA VISIBILITY ALONG THE SUPPLY CHAIN  Communication towards the market rise from giving value to information already available in-house  CONSUMERS ARE AWARE OF THE ORIGIN (e.g. AREA OF CONFERMENT OF THE GRAPES)  PROOF OF QUALITY (e.g. TREATMENTS) AND OTHER FOOD ITEM RELATED TRACEABILITY DATA (e.g. COLD CHAIN, TRACKING OF PROCESSES)

Call for expression of interest  Institutional23  National organisations  Food related associations  Industrial  Venture capitalists or private companies for JV  RFID technology providers for perishable products  System integrators to customize the solution  Producers, Importers and Retailers  Early adopters gain most advantage  To assure quality of the product and their origin

References I. Cuiñas, L. Catarinucci, and M. Trebar (2011). RFID from Farm to Fork: Traceability along the Complete Food Chain. Marrakesh: Progress In Electromagnetics Research Symposium. A. Parreño, F. Quesada Pereira, P. Vera Castejon A. Alvarez Melcon, M. Trebar (2011) Food Traceability24 System for European Companies. Murcia. ́ ̃ J.A. Gay-Fernandez, I. Cuinas (2011). Deployment of a Wireless Sensor Network in a Vineyard. Seville: WINSYS International Conference on Wireless Information Networks and Systems. L. Catarinucci, R. Colella, L. Tarricone (2011). A New Enhanced UHF RFID Sensor-Tag. Roma: European Confernce on Antennas and Propagation. ̃ ́ ́ I, Cuinas, I Exposito, J.A. Gay-Fernandez (2011). The “RFID from Farm to Fork” project proposal for food industry traceability: A wine pilot example. Tarragona: 5as Jornadas Científicas sobre RFID. Ambitious European Project Traces Food from Farm to Fork. RFID Journal (October 2011 http://www.rfidjournal.com/article/view/8934) ̌ M. Trebar, A. Grah, M. Savić, R. Česnovar (2012). RFID-enabled Traceability of Farmed Fish. Orlando: IEEE RFID 2012.

Dr. Roberto SANTOLAMAZZA [Managing Director]r.santolamazza@tvtecnologia.it Dr. Anilkumar DAVE [Head of Unit – Fast Forward] a.dave@tvtecnologia.it www.tvtecnologia.it Dr. Marco BATTISTELLA www.rfid-f2f.eu [RFID F2F Project Manager] @TvTecnologia m.battistella@tvtecnologia.it @RFIDfarmtofork INNOBIZ Global Forum 2012 Farm to Fork (F2F) Food Information System Daejeon Convention Centre, 24th May 2012

Farm to Fork (F2F) Food Information System

by Marco Battistella on Jun 08, 2012

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Farm to Fork (F2F) Food Information System Presentation Transcript