Automobile industry group5

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  • Kia failure: They wanted to follow the Toyota way. They started restructuring & standardizing.
  • Kia failure: They wanted to follow the Toyota way. They started restructuring & standardizing.
  • Automobile industry group5

    1. 1. IT in Automobile Industry Group 5, Section A
    2. 2. Value ChainStrategies & ModelsIT in Automobile IndustryBusiness IntelligenceWeb 2.0Cloud ComputingSuccessFailure
    3. 3. Value Chain Market Product Procurement Survey DevelopmentMarketing Logistics AssemblyDealership Sales Service
    4. 4. Mediation Strategies Traditional Remediation Network based• New & Used • Used cars • Used cars cars websites classified• Eg. Car • Eg. • Eg. Online ads Dealers FirstChoice, TrueValue
    5. 5. Business Model Automobile IndustryIntegrated Disintegrated MassExclusive ProducedVehicles Vehicles
    6. 6. Operating Model High Co-Degree of Integration Unification ordination Diversified Replication Low Low High Degree of Standardization
    7. 7. Business StrategyCustomer Value Process Profit Value Proposition Oriented• Rolls Royce • Tata Motors • Toyota
    8. 8. Blue Ocean StrategyToyota Prius: First mass-produced full hybrid car Launched in Japan, 1997Third generation (2009) sold 1million units
    9. 9. IT in Automobile Industry Online Surveys eBuild, Simulators and R&D Training ERPLogistics & Tracking Sales and Service DatabaseOnline Ads/Websites
    10. 10. Business Intelligence Business Intelligence is used to Generate the MIS reports Complete Integration between BI & ERP system Provides accurate and latest data Basis for making Strategic decisions
    11. 11. Web 2.0 Listen Engage Triage Infrastructure Measurement
    12. 12. Cloud Computing
    13. 13. Present Trends MapsAndroid
    14. 14. Cloud Types for Automobile Industry • Business Processes as a ServiceBPaaS • e.g. indirect procurement • Software as a Service SaaS • e.g. CRM, eCommerce • Platform as Service PaaS • e.g. Application servers, databases • Infrastructure as a Server IaaS • e.g. Storage and File System
    15. 15. Advantages StandardizationVirtualization Automation Reduced Cost
    16. 16. Cloud Network
    17. 17. The Future CD’s will become obsoleteMultibrand Dealer
    18. 18. Mercedes-Benz mbrace
    19. 19. Security SystemThen Now
    20. 20. The Big Benefits Faster deployment of new capabilities Improved consistency and quality of new capabilities Increased efficiency in use of IT resources Faster integration with vendors suppliers and customers
    21. 21. Success Highly Process Oriented Lean Production SystemIT used to Standardize & Integrate process Best Practices in Industry
    22. 22. FailureMass Production System and no IT, 1990 No proper Standardization No trainings and No incentives Tried LPS, but opposed by employees Kia declared bankruptcy in 1997
    23. 23. One fine day…

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