The Next Great Opportunity in AnalyticsMarketing Service Providers (MKT Agencies)April 2012
Quiterian provides the right Customer Analytic Platform for MSPsINTRODUCTION TO QUITERIAN
Introduction • Founded in 2003 in Barcelona • We help leading organizations to increase revenue and improve efficiency • Analytic Business Solutions (eCommerce, Telecom, Health, FS, Retail, Government, …) • www.quite4me.com Customer Analytc Platform European Headquarters US Headquarters Barcelona Miami, FL European offices North America Offices Madrid Los Angeles, CA Sevilla México DF, México Valencia Lisboa Asia – Pacific Singapore 50+ Business Partners WorldwideQUITERIAN mentioned in Quiterian Analytics provides data discovery tools with predictive ‘s Magic Quadrant analytics, and allows business analysts to conduct visual datafor BI Platforms 2012 mining without relying on the specialized skills of a data scientist‘.
Quiterian provides the right Customer Analytic Platform for MSPsQUITERIAN PLAFTORM FORMARKETING SERVICE PROVIDERS
Marketing Service Providers (MSPs) Marketing service providers (MSPs) supply professional services, system integration, creative services, third-party data, and application service provider (ASP) and hosted solutions for marketing organizations. MSPs competencies include customer data integration (CDI), data quality and "deduping," database marketing, prospecting, campaign management, marketing resource management (MRM), customer analytics, e-marketing and advertising. Competencies range from technology hosting to full business process outsourcing.
Marketing activities landscape eMailing Provider Direct MarketingCreative Agencies Agencies Social Media Call Centers Web Services List owners / brokers Production/Fulfillment Services Consultancies
Marketing Service ProviderMSP typically offer a broad range ofmarketing database, communications andexecution capabilities. Their core servicesinclude the building, managing and enhancingof clients’ customer databases, which can bemade up of millions of customers acrossmultiple geographies.Often the ultimate aim is building a singlecustomer view for marketing. MSPs workwith their clients to show them how to applyanalytics to their databases, to then buildtargeted relevant campaigns, identify newmarkets or product opportunities and planthe customer life cycle through multipleinteractions.Traditionally, MSPs and database marketershave conducted database marketing and listand data sales by using a mix of various toolsfrom different vendors, or in-house solutionsbuilt and maintained by themselves.
Quiterian in the MSP value chain Client MSP Data CRM / ERP Web Solutions eCommerce Needs Cards Data Management • Engineering Acquisition eMobile • Enrichment Social • Validation / Audit Retention • Cleaning 3th party data Loyalty Analytics & Consultancy …/… • Customer Analytics Up-selling • Web analytics Actions • Campaign Analytics Cross-selling Direct marketing • Data Mining campaigns • Segmentations Digital marketing Campaign Management + Revenue Social media • Selections Mass media - Costs • Planning Permission • Administration marketing • Processing Incentive programs .../...
Quiterian in the MSP offering Analysis & Data Database Campaign List Sales Consultancy Enhancement Management Management Data & Data Off-site/ Planning Own Process Engineering Off-line Audit Off-site/ Selection Client’s Exploration Data Online Hygiene Execution Pooled Customer On-site Analysis Data Enrichment Tracking/m easuring Other Analysis Reporting
Customer Analytics Platform for MSPs Less complexity - Less dependency – Less costsData Sources MSP’s Private Cloud Exploration, Audit, Clean, Enrichment Analytic Engine Fast Count & Large Data Volume Segmentation Connectors w/ Dynamic Analysis, Predictive, Insights Most popular Data Sources Campaign Workflow Reporting & Dashboard Monitor, Alerts i-Workflow Processes Automation Campaign Execution & Feedback Clients
Key Differentiations• All in one: ETL, Analytic DB, Data Cleansing, Data Discovering, Visual Data Mining, Reporting, Dashboard, Segmentation, Mobile access, Campaign workflow, integration with eMailing, Web, Ads, Campaign Apps, etc• Quick set up of an analytic environment, quick wins• Very fast response to any customer requirement• Integration On Line + Off Line, internal and external data• Large data volume at very high performance• No dependency on IT / miners• Security and confidentiality (personal data protection)• 100% web (easy access for Clients)• Business Model: Opex, aligned with Agency’s revenue
Value Proposition EASY AND POWERFUL DATA INTEGRATION ALL THE MSP OFFERING IN ONE SINGLE PLATFORM EXTRA CAPABILITIES: SOCIAL, WEB, DATA CONNECTORS VELOCITY EXECUTING BIG DATA IT AND TASK FORCE SIMPLIFICATION QUICK RESULTS
Analysts and clients are saying … • "Today, where many decisions are made on the basis of the action taken on the same day, it is essential to access fast, secure and easy to the information, regardless of volume. Pentasoft, as a consultant for marketing cloud computing, tries to implement marketing decision actions, analyze real-time development and outcome of these thanks to Quiterian, and feeds back the model based on results. This whole process, done in the shortest time, is highly valued in marketing. This is our added value“ Antonio Tena – Managing Partner and Co-Founder – Pentasoft • “BI workflow is Quiterian’s “core capability”, since it focuses “on customer and marketing analytics where workflow is especially important. Every process involves getting raw data, integrating and cleansing it, running the data against certain rules to come up with segmentation and scoring, and inserting data into marketing campaigns and other downstream applications” Boris Evelson – Principal Analyst – Forrester Research • “With Quiterian we have cut the time spent on mapping out and managing campaigns by 20%” Eduardo Villanueva - Business Intelligence Director - Air Miles • "Quiterian Analytics... Effectively a large-scale data discovery offering, its core value proposition is easing the use of data mining and statistical analysis, and thus making these capabilities more broadly available...“ Magic Quadrant BI Platforms 2011 - Gartner
Quiterian provides the right Customer Analytic Platform for MSPsBUSINESS MODELENGAGEMENT
Business Model – Shared Success1. Customer to contract Agency’ services2. Agency to contract Quiterian platform on a subscription basis and on customer by customer basis3. Agency to use www.quite4me.com or to install Quiterian platform on its own facilities or at Customer’ premise4. Agency’ staff to use Quiterian platform for that customer and to provide rapid and accessible outcomes and deliverables5. Customer to access though web / mobile to their data and analysis into Quiterian platform
Benefits FASTER RESPONSE TO CLIENT’S REQUIREMENTS HIGHER PRODUCTIVITY, LESS COMPLEXITY OPERATING COSTS REDUCTION MORE SERVICES = MORE REVENUE HIGHER PROFITABILITY
Next Steps?1. Do you want to be gain productivity?2. Differentiation?3. More agility? Let’s talk and explore the benefits …
Next Steps? More information? Agreement – signing contratct Training – In house Prices Press note, Web links Migrating first clients Product info Customers to be in Quiterian Support Contract Technical validation? Market validation? NDA?
Thank You! Thanks!!Quiterian helps companies to be more competitive … Analytics Analysis is an is an Attitude firstname.lastname@example.org