real time design
next08
Hamburg May 15th, 2008
Leisa Reichelt & Matt Balara

our plan
3 speakers
1 + 2 + 3
Leisa Matt You
Reichelt Balara
Photo “You” by http://flickr.com/photos/peterjlambert/

real time design?
1 designing “agile”
2 guerilla research tactics
3 designing for a “live” audience

1 designing “agile”

agency
Photo by http://flickr.com/photos/slowmotionlandscape/

agency + client

agency agile?
Client partnership
Stay rough as long as possible
First function & structure, then aesthetics

why agile agency?
explore solutions together
less effort, less commitment, less waste
design as problem solving

ref: ‘Adapting Usability Investigations for Agile User Centred Design’ by Desiree Sy.
http://upassoc.org/upa_publications/jus/2007may/agile-ucd.html

why work agile?
lower risk
better project outcomes
a better way to work together

2 guerilla research
tactics

design research:
takes too long?
too time consuming?

guerilla research
hacks
- one macbook
- participants recruited from friends/family
(often via FaceBook, Twitter, LinkedIn etc.)
- low fidelity prototypes
- venue: in the field (often Starbucks)
- collaborative analysis

cool tools

3 designing for a
“live” audience

agency
Photo by http://flickr.com/photos/slowmotionlandscape/

the wall

designing for a
“live” audience
launch
concept user interaction
design
development

the web is
not a book

http://www.experience159.com

http://www.gettheglass.com

http://www.stellaartois.com/lecourage
http://www.gettheglass.com

the web is
a garden

designing for a
“live” audience

a designer’s wishes
“live” audience feedback & participation

XING Screenshot

a designer’s wishes
“live” audience feedback & participation
regular reviews & fine-tuning
post-launch clients

designing for a
“live” audience
1 the impact of design on community
2 is ‘beta’ feedback enough?
3 research tools for social systems

the impact of design
on community

is ‘beta’ feedback
enough?
i don’t think so.

research tools for
social systems
longitudinal group analysis

and you?
1 designing “agile”
2 guerilla research tactics
3 designing for a “live” audience

that’s time!

and that’s the end.

thank you.
Leisa Reichelt
leisa.reichelt@gmail.com
disambiguity.com
Matt Balara
hello@mattbalara.com
mattbalara.com