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Real Time Design

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Leisa Reichelt & Matt Balara present 2 quite different perspectives on agile design, guerilla research tactics & designing for a live audience.

Leisa Reichelt & Matt Balara present 2 quite different perspectives on agile design, guerilla research tactics & designing for a live audience.

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  • 1. real time design next08 Hamburg May 15th, 2008 Leisa Reichelt & Matt Balara
  • 2. our plan 3 speakers 1 + 2 + 3 Leisa Matt You Reichelt Balara Photo “You” by http://flickr.com/photos/peterjlambert/
  • 3. real time design? 1 designing “agile” 2 guerilla research tactics 3 designing for a “live” audience
  • 4. 1 designing “agile”
  • 5. agency Photo by http://flickr.com/photos/slowmotionlandscape/
  • 6. agency + client
  • 7. agency agile? Client partnership Stay rough as long as possible First function & structure, then aesthetics
  • 8. why agile agency? explore solutions together less effort, less commitment, less waste design as problem solving
  • 9. ref: ‘Adapting Usability Investigations for Agile User Centred Design’ by Desiree Sy. http://upassoc.org/upa_publications/jus/2007may/agile-ucd.html
  • 10. why work agile? lower risk better project outcomes a better way to work together
  • 11. 2 guerilla research tactics
  • 12. design research: takes too long? too time consuming?
  • 13. guerilla research hacks - one macbook - participants recruited from friends/family (often via FaceBook, Twitter, LinkedIn etc.) - low fidelity prototypes - venue: in the field (often Starbucks) - collaborative analysis
  • 14. cool tools
  • 15. 3 designing for a “live” audience
  • 16. agency Photo by http://flickr.com/photos/slowmotionlandscape/
  • 17. the wall
  • 18. designing for a “live” audience launch concept user interaction design development
  • 19. the web is not a book
  • 20. http://www.experience159.com
  • 21. http://www.gettheglass.com
  • 22. http://www.stellaartois.com/lecourage http://www.gettheglass.com
  • 23. the web is a garden
  • 24. designing for a “live” audience
  • 25. a designer’s wishes “live” audience feedback & participation
  • 26. XING Screenshot
  • 27. a designer’s wishes “live” audience feedback & participation regular reviews & fine-tuning post-launch clients
  • 28. designing for a “live” audience 1 the impact of design on community 2 is ‘beta’ feedback enough? 3 research tools for social systems
  • 29. the impact of design on community
  • 30. is ‘beta’ feedback enough? i don’t think so.
  • 31. research tools for social systems longitudinal group analysis
  • 32. and you? 1 designing “agile” 2 guerilla research tactics 3 designing for a “live” audience
  • 33. that’s time!
  • 34. and that’s the end.
  • 35. thank you. Leisa Reichelt leisa.reichelt@gmail.com disambiguity.com Matt Balara hello@mattbalara.com mattbalara.com