Your SlideShare is downloading. ×
0
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Cabestan presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Cabestan presentation

422

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
422
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PRESENTATIONCABESTAN<br />360° management of clients’ data<br />EMAIL/SMS Campaign deployment<br />Mutli Channel Data Management<br />Statistical & behavioural Analysis<br />
  • 2. About us<br />Specialist of client’s relationship<br />12 years expertise in online direct marketing<br />Roots in email broadcast<br />Capable of responding to current and future technical-marketing issues<br />Business centred around Innovation and e-CRM<br />Rapidly growing company<br />+30% revenue growth in 2009<br />20% of revenue spent each year in R&D<br />Strong technical expertise<br />Controlled and steady International development<br />Member of<br />Cabestan’s ambition:A world leader in e-CRM<br />01/10/2010<br />2<br />Présence en 2010<br />
  • 3. About us<br />Cabestan reputation is on :<br />Technical expertise<br />The most advanced and flexible platform available on the market<br />Operational excellence<br />Availability and reactivity of its account management team<br />Its capacity to assist you in defining and implementing your marketing strategy<br />01/10/2010<br />3<br />
  • 4. some of our clients<br />01/10/2010<br />4<br />Over 400 clients are using Cabestan’s solution<br />
  • 5. Objectives, needs and responses<br />Marketing campaign management tool<br />Data hosting<br />Targeting tool<br /> Dynamic content personalisation<br />Automat campaign scenario based on clients life time<br />Deliverability control<br />Statistics and behavioural analysis tool<br />Campaign reporting and statistics<br /> Behavioural analysis of clients<br />Targeting and topping tools<br />Synchronisation :<br />Client’s Information System<br /> Cabestan marketing campaign platform<br />Communication’s mechanism<br />Setup Client’s acquisition and loyalty scenarios<br />Personalised each content<br />Automat and trigger messages depending on clients’ behaviour<br />Clients data<br />Aggregate and centralised data<br />Qualify your data: Datamining / Profiling / Scoring<br /> Increase knowledge of your client<br /> Measure and optimise your marketing pressure across channels<br /> Increase ROI of your marketing actions/campaigns<br />Increase Brand awareness<br />Standardise a global communication within your company<br /> Strengthen proximity between your client and your brand<br />Increase consistency across communication channel<br /> Increase online interactions with your clients<br />Reduce offline marketing costs<br />01/10/2010<br />5<br />
  • 6. Our solutions<br />Cabestan platform enables you to setup the following solutions:<br />360° client’s data management<br />EMAIL and SMS campaign deployment<br />Multi channel campaign management<br />Statistical analysis<br />01/10/2010<br />6<br />
  • 7. Our platform<br />Platform dedicated to marketing campaign management in Saas mode<br />Meet existing and future marketing needs<br />Send personalised and targeted email communications<br />Setup campaign scenario based on client life cycle<br />Increase knowledge of my clients<br />Setup cross and up sale to increase revenue…<br />100% secured<br />Confidentiality and backup of all data<br />Servers hosted at an outsourcing facility<br />Yearly security audit by banks and insurance clients<br />Robust: Capable to manage heavy broadcasting volumes<br />1 in 2 clients synchronize its database with our Cabestan platform<br />1 in 4 clients integrate its information system with our platform<br />Interconnexionwith any type of Information System and 3rd party tools<br />1 in 2 clients synchronise its database with our platform<br /> 1 in 4 client integrates its Information System with Cabestan platform<br /> 260 millions hosted contacts<br />200 000 marketing campaign managed in 2009<br />6 billion emails broadcast in 2009<br />CHIFFRES CLES<br />01/10/2010<br />7<br />
  • 8. database<br />Hosting and Management of client’s data<br />Hosting, qualification and collection of clients’ data:<br />Personal data: surname, first name, address, gender….<br />Email behavioural data: open click, reactivity, purchase, ASV…<br />Behavioural data: clients, subscriber, player…<br />Data scoring : preferences, field of interest, propensity…<br />Transaction History: transaction, product bought, point of sales…<br />Advanced targeting and segmentation tools<br />From a simple database marketing setup to a more advanced implementation of a Datamart Marketing<br />Design and integration of scoring rules<br />Interconnexion between MIS and Cabestan platform<br />01/10/2010<br />8<br />
  • 9. Integration<br />To meet the most advanced needs, Cabestan platform can integrate with the following tools:<br />All Information systems<br />Web Analytics tools<br />CRM and ERP tools<br />01/10/2010<br />9<br />
  • 10. CAMPAIGN deployment<br />Deployment of EMAILS and SMS campaign<br />From simple personalisation to one-to-one : Dynamic content management<br />Manual deployment, programmed, automated and triggered messages<br />Setup and hosting of web content:<br />Forms<br /><ul><li>Subscribe, unsubscribe
  • 11. Qualification and personal data update
  • 12. Viral</li></ul>Questionnaire and surveys<br />Micro sites<br />Management of acquisition and loyalty campaign mechanism:<br />Sweepstakes and viral marketing<br />e-couponing and promotional codes<br />User triggered emails<br />Transaction emails: <br />Welcome / Order confirmation / E-invoice / Delivery<br />01/10/2010<br />10<br />
  • 13. Multi channel scenario<br />Setup multi channel campaign scenario:<br />Setup acquisition and loyalty scenario<br />Automated email to confirm actions after a telephone call to the hotline<br />Promotional emails after internet browsing <br />Promotional SMS after purchase in store<br />Extraction of multi channel data : web, email, call-centre, postal, point of sales…<br />Transfert of target to Direct Marketing provider :<br />Postal: contact details to send catalogue<br />Call centre: contact details of the person that requested a call back<br />Point of sales: clients that should receive a promotional coupon for the next purchase<br />Commercial team: contact of new sales lead <br />01/10/2010<br />11<br />
  • 14. Analytics<br />Analysis of campaign results:<br />Campaign results dashboard<br />Key indicators: deliverability, open, click, reactivity, unsubscribe, complaints<br />ROI: conversion, basket value, number of order, revenue generated<br />Detailed statistics<br />Per key indicators over a period of time and by campaign<br />Per domain name<br />Visual reporting of campaign :<br />Click zone: Hot/cold zones<br />Clients behaviour analysis:<br />Targeting tools<br />Multi dimension sorting of clients data<br />Online and offline data analysis<br />Marketing pressure analysis<br />Calculation of propensity, loyalty scores<br />01/10/2010<br />12<br />Reporting<br />statistiques<br />Ventilation par domaine<br />Outil de requêtage<br />
  • 15. Our LEITMOTIV<br />Expertise<br />Innovation<br />Know how<br />Support<br />01/10/2010<br />13<br />
  • 16. YourBenefits<br />Using Cabestan has a direct impact on increasing you:<br />ROI<br />Efficiency of your marketing campaigns<br />Brand reputation and awareness<br />Increase clients’ engagement with your brand<br />Deeper knowledge of your clients<br />Consistency of your global marketing strategy<br />Standardisation/consistency of your marketing campaign<br />Faster decision making<br />Understanding of client behaviour and needs<br />01/10/2010<br />14<br />
  • 17. CONTACT+44 207 250 4749builttoperform@pro.cabestan.comwww.cabestan.co.uk<br />360° management of clients’ data<br />EMAIL/SMS Campaign deployment<br />Mutli Channel Data Management<br />Statistical & behavioural Analysis<br />

×