PRESENTATIONCABESTAN<br />360° management of clients’ data<br />EMAIL/SMS Campaign deployment<br />Mutli Channel Data Mana...
About us<br />Specialist of client’s relationship<br />12 years expertise in online direct marketing<br />Roots in email b...
About us<br />Cabestan reputation is on :<br />Technical expertise<br />The most advanced and flexible platform available ...
some of our clients<br />01/10/2010<br />4<br />Over 400 clients are using Cabestan’s solution<br />
Objectives, needs and responses<br />Marketing campaign management tool<br />Data hosting<br />Targeting tool<br /> Dynami...
Our solutions<br />Cabestan platform enables you to setup the following solutions:<br />360° client’s data management<br /...
Our platform<br />Platform dedicated to marketing campaign management in Saas mode<br />Meet existing and future marketing...
database<br />Hosting and Management of client’s data<br />Hosting, qualification and collection of clients’ data:<br />Pe...
Integration<br />To meet the most advanced needs, Cabestan platform can integrate with the following tools:<br />All Infor...
CAMPAIGN deployment<br />Deployment of EMAILS and SMS campaign<br />From simple personalisation to one-to-one : Dynamic co...
Qualification and personal data update
Viral</li></ul>Questionnaire and surveys<br />Micro sites<br />Management of acquisition and loyalty campaign mechanism:<b...
Multi channel scenario<br />Setup multi channel campaign scenario:<br />Setup acquisition and loyalty scenario<br />Automa...
Analytics<br />Analysis of campaign results:<br />Campaign results dashboard<br />Key indicators: deliverability, open, cl...
Our LEITMOTIV<br />Expertise<br />Innovation<br />Know how<br />Support<br />01/10/2010<br />13<br />
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Cabestan presentation

  1. 1. PRESENTATIONCABESTAN<br />360° management of clients’ data<br />EMAIL/SMS Campaign deployment<br />Mutli Channel Data Management<br />Statistical & behavioural Analysis<br />
  2. 2. About us<br />Specialist of client’s relationship<br />12 years expertise in online direct marketing<br />Roots in email broadcast<br />Capable of responding to current and future technical-marketing issues<br />Business centred around Innovation and e-CRM<br />Rapidly growing company<br />+30% revenue growth in 2009<br />20% of revenue spent each year in R&D<br />Strong technical expertise<br />Controlled and steady International development<br />Member of<br />Cabestan’s ambition:A world leader in e-CRM<br />01/10/2010<br />2<br />Présence en 2010<br />
  3. 3. About us<br />Cabestan reputation is on :<br />Technical expertise<br />The most advanced and flexible platform available on the market<br />Operational excellence<br />Availability and reactivity of its account management team<br />Its capacity to assist you in defining and implementing your marketing strategy<br />01/10/2010<br />3<br />
  4. 4. some of our clients<br />01/10/2010<br />4<br />Over 400 clients are using Cabestan’s solution<br />
  5. 5. Objectives, needs and responses<br />Marketing campaign management tool<br />Data hosting<br />Targeting tool<br /> Dynamic content personalisation<br />Automat campaign scenario based on clients life time<br />Deliverability control<br />Statistics and behavioural analysis tool<br />Campaign reporting and statistics<br /> Behavioural analysis of clients<br />Targeting and topping tools<br />Synchronisation :<br />Client’s Information System<br /> Cabestan marketing campaign platform<br />Communication’s mechanism<br />Setup Client’s acquisition and loyalty scenarios<br />Personalised each content<br />Automat and trigger messages depending on clients’ behaviour<br />Clients data<br />Aggregate and centralised data<br />Qualify your data: Datamining / Profiling / Scoring<br /> Increase knowledge of your client<br /> Measure and optimise your marketing pressure across channels<br /> Increase ROI of your marketing actions/campaigns<br />Increase Brand awareness<br />Standardise a global communication within your company<br /> Strengthen proximity between your client and your brand<br />Increase consistency across communication channel<br /> Increase online interactions with your clients<br />Reduce offline marketing costs<br />01/10/2010<br />5<br />
  6. 6. Our solutions<br />Cabestan platform enables you to setup the following solutions:<br />360° client’s data management<br />EMAIL and SMS campaign deployment<br />Multi channel campaign management<br />Statistical analysis<br />01/10/2010<br />6<br />
  7. 7. Our platform<br />Platform dedicated to marketing campaign management in Saas mode<br />Meet existing and future marketing needs<br />Send personalised and targeted email communications<br />Setup campaign scenario based on client life cycle<br />Increase knowledge of my clients<br />Setup cross and up sale to increase revenue…<br />100% secured<br />Confidentiality and backup of all data<br />Servers hosted at an outsourcing facility<br />Yearly security audit by banks and insurance clients<br />Robust: Capable to manage heavy broadcasting volumes<br />1 in 2 clients synchronize its database with our Cabestan platform<br />1 in 4 clients integrate its information system with our platform<br />Interconnexionwith any type of Information System and 3rd party tools<br />1 in 2 clients synchronise its database with our platform<br /> 1 in 4 client integrates its Information System with Cabestan platform<br /> 260 millions hosted contacts<br />200 000 marketing campaign managed in 2009<br />6 billion emails broadcast in 2009<br />CHIFFRES CLES<br />01/10/2010<br />7<br />
  8. 8. database<br />Hosting and Management of client’s data<br />Hosting, qualification and collection of clients’ data:<br />Personal data: surname, first name, address, gender….<br />Email behavioural data: open click, reactivity, purchase, ASV…<br />Behavioural data: clients, subscriber, player…<br />Data scoring : preferences, field of interest, propensity…<br />Transaction History: transaction, product bought, point of sales…<br />Advanced targeting and segmentation tools<br />From a simple database marketing setup to a more advanced implementation of a Datamart Marketing<br />Design and integration of scoring rules<br />Interconnexion between MIS and Cabestan platform<br />01/10/2010<br />8<br />
  9. 9. Integration<br />To meet the most advanced needs, Cabestan platform can integrate with the following tools:<br />All Information systems<br />Web Analytics tools<br />CRM and ERP tools<br />01/10/2010<br />9<br />
  10. 10. CAMPAIGN deployment<br />Deployment of EMAILS and SMS campaign<br />From simple personalisation to one-to-one : Dynamic content management<br />Manual deployment, programmed, automated and triggered messages<br />Setup and hosting of web content:<br />Forms<br /><ul><li>Subscribe, unsubscribe
  11. 11. Qualification and personal data update
  12. 12. Viral</li></ul>Questionnaire and surveys<br />Micro sites<br />Management of acquisition and loyalty campaign mechanism:<br />Sweepstakes and viral marketing<br />e-couponing and promotional codes<br />User triggered emails<br />Transaction emails: <br />Welcome / Order confirmation / E-invoice / Delivery<br />01/10/2010<br />10<br />
  13. 13. Multi channel scenario<br />Setup multi channel campaign scenario:<br />Setup acquisition and loyalty scenario<br />Automated email to confirm actions after a telephone call to the hotline<br />Promotional emails after internet browsing <br />Promotional SMS after purchase in store<br />Extraction of multi channel data : web, email, call-centre, postal, point of sales…<br />Transfert of target to Direct Marketing provider :<br />Postal: contact details to send catalogue<br />Call centre: contact details of the person that requested a call back<br />Point of sales: clients that should receive a promotional coupon for the next purchase<br />Commercial team: contact of new sales lead <br />01/10/2010<br />11<br />
  14. 14. Analytics<br />Analysis of campaign results:<br />Campaign results dashboard<br />Key indicators: deliverability, open, click, reactivity, unsubscribe, complaints<br />ROI: conversion, basket value, number of order, revenue generated<br />Detailed statistics<br />Per key indicators over a period of time and by campaign<br />Per domain name<br />Visual reporting of campaign :<br />Click zone: Hot/cold zones<br />Clients behaviour analysis:<br />Targeting tools<br />Multi dimension sorting of clients data<br />Online and offline data analysis<br />Marketing pressure analysis<br />Calculation of propensity, loyalty scores<br />01/10/2010<br />12<br />Reporting<br />statistiques<br />Ventilation par domaine<br />Outil de requêtage<br />
  15. 15. Our LEITMOTIV<br />Expertise<br />Innovation<br />Know how<br />Support<br />01/10/2010<br />13<br />
  16. 16. YourBenefits<br />Using Cabestan has a direct impact on increasing you:<br />ROI<br />Efficiency of your marketing campaigns<br />Brand reputation and awareness<br />Increase clients’ engagement with your brand<br />Deeper knowledge of your clients<br />Consistency of your global marketing strategy<br />Standardisation/consistency of your marketing campaign<br />Faster decision making<br />Understanding of client behaviour and needs<br />01/10/2010<br />14<br />
  17. 17. CONTACT+44 207 250 4749builttoperform@pro.cabestan.comwww.cabestan.co.uk<br />360° management of clients’ data<br />EMAIL/SMS Campaign deployment<br />Mutli Channel Data Management<br />Statistical & behavioural Analysis<br />

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