Cabestan presentation

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  • 1. PRESENTATIONCABESTAN
    360° management of clients’ data
    EMAIL/SMS Campaign deployment
    Mutli Channel Data Management
    Statistical & behavioural Analysis
  • 2. About us
    Specialist of client’s relationship
    12 years expertise in online direct marketing
    Roots in email broadcast
    Capable of responding to current and future technical-marketing issues
    Business centred around Innovation and e-CRM
    Rapidly growing company
    +30% revenue growth in 2009
    20% of revenue spent each year in R&D
    Strong technical expertise
    Controlled and steady International development
    Member of
    Cabestan’s ambition:A world leader in e-CRM
    01/10/2010
    2
    Présence en 2010
  • 3. About us
    Cabestan reputation is on :
    Technical expertise
    The most advanced and flexible platform available on the market
    Operational excellence
    Availability and reactivity of its account management team
    Its capacity to assist you in defining and implementing your marketing strategy
    01/10/2010
    3
  • 4. some of our clients
    01/10/2010
    4
    Over 400 clients are using Cabestan’s solution
  • 5. Objectives, needs and responses
    Marketing campaign management tool
    Data hosting
    Targeting tool
    Dynamic content personalisation
    Automat campaign scenario based on clients life time
    Deliverability control
    Statistics and behavioural analysis tool
    Campaign reporting and statistics
    Behavioural analysis of clients
    Targeting and topping tools
    Synchronisation :
    Client’s Information System
    Cabestan marketing campaign platform
    Communication’s mechanism
    Setup Client’s acquisition and loyalty scenarios
    Personalised each content
    Automat and trigger messages depending on clients’ behaviour
    Clients data
    Aggregate and centralised data
    Qualify your data: Datamining / Profiling / Scoring
    Increase knowledge of your client
    Measure and optimise your marketing pressure across channels
    Increase ROI of your marketing actions/campaigns
    Increase Brand awareness
    Standardise a global communication within your company
    Strengthen proximity between your client and your brand
    Increase consistency across communication channel
    Increase online interactions with your clients
    Reduce offline marketing costs
    01/10/2010
    5
  • 6. Our solutions
    Cabestan platform enables you to setup the following solutions:
    360° client’s data management
    EMAIL and SMS campaign deployment
    Multi channel campaign management
    Statistical analysis
    01/10/2010
    6
  • 7. Our platform
    Platform dedicated to marketing campaign management in Saas mode
    Meet existing and future marketing needs
    Send personalised and targeted email communications
    Setup campaign scenario based on client life cycle
    Increase knowledge of my clients
    Setup cross and up sale to increase revenue…
    100% secured
    Confidentiality and backup of all data
    Servers hosted at an outsourcing facility
    Yearly security audit by banks and insurance clients
    Robust: Capable to manage heavy broadcasting volumes
    1 in 2 clients synchronize its database with our Cabestan platform
    1 in 4 clients integrate its information system with our platform
    Interconnexionwith any type of Information System and 3rd party tools
    1 in 2 clients synchronise its database with our platform
    1 in 4 client integrates its Information System with Cabestan platform
    260 millions hosted contacts
    200 000 marketing campaign managed in 2009
    6 billion emails broadcast in 2009
    CHIFFRES CLES
    01/10/2010
    7
  • 8. database
    Hosting and Management of client’s data
    Hosting, qualification and collection of clients’ data:
    Personal data: surname, first name, address, gender….
    Email behavioural data: open click, reactivity, purchase, ASV…
    Behavioural data: clients, subscriber, player…
    Data scoring : preferences, field of interest, propensity…
    Transaction History: transaction, product bought, point of sales…
    Advanced targeting and segmentation tools
    From a simple database marketing setup to a more advanced implementation of a Datamart Marketing
    Design and integration of scoring rules
    Interconnexion between MIS and Cabestan platform
    01/10/2010
    8
  • 9. Integration
    To meet the most advanced needs, Cabestan platform can integrate with the following tools:
    All Information systems
    Web Analytics tools
    CRM and ERP tools
    01/10/2010
    9
  • 10. CAMPAIGN deployment
    Deployment of EMAILS and SMS campaign
    From simple personalisation to one-to-one : Dynamic content management
    Manual deployment, programmed, automated and triggered messages
    Setup and hosting of web content:
    Forms
    • Subscribe, unsubscribe
    • 11. Qualification and personal data update
    • 12. Viral
    Questionnaire and surveys
    Micro sites
    Management of acquisition and loyalty campaign mechanism:
    Sweepstakes and viral marketing
    e-couponing and promotional codes
    User triggered emails
    Transaction emails:
    Welcome / Order confirmation / E-invoice / Delivery
    01/10/2010
    10
  • 13. Multi channel scenario
    Setup multi channel campaign scenario:
    Setup acquisition and loyalty scenario
    Automated email to confirm actions after a telephone call to the hotline
    Promotional emails after internet browsing
    Promotional SMS after purchase in store
    Extraction of multi channel data : web, email, call-centre, postal, point of sales…
    Transfert of target to Direct Marketing provider :
    Postal: contact details to send catalogue
    Call centre: contact details of the person that requested a call back
    Point of sales: clients that should receive a promotional coupon for the next purchase
    Commercial team: contact of new sales lead
    01/10/2010
    11
  • 14. Analytics
    Analysis of campaign results:
    Campaign results dashboard
    Key indicators: deliverability, open, click, reactivity, unsubscribe, complaints
    ROI: conversion, basket value, number of order, revenue generated
    Detailed statistics
    Per key indicators over a period of time and by campaign
    Per domain name
    Visual reporting of campaign :
    Click zone: Hot/cold zones
    Clients behaviour analysis:
    Targeting tools
    Multi dimension sorting of clients data
    Online and offline data analysis
    Marketing pressure analysis
    Calculation of propensity, loyalty scores
    01/10/2010
    12
    Reporting
    statistiques
    Ventilation par domaine
    Outil de requêtage
  • 15. Our LEITMOTIV
    Expertise
    Innovation
    Know how
    Support
    01/10/2010
    13
  • 16. YourBenefits
    Using Cabestan has a direct impact on increasing you:
    ROI
    Efficiency of your marketing campaigns
    Brand reputation and awareness
    Increase clients’ engagement with your brand
    Deeper knowledge of your clients
    Consistency of your global marketing strategy
    Standardisation/consistency of your marketing campaign
    Faster decision making
    Understanding of client behaviour and needs
    01/10/2010
    14
  • 17. CONTACT+44 207 250 4749builttoperform@pro.cabestan.comwww.cabestan.co.uk
    360° management of clients’ data
    EMAIL/SMS Campaign deployment
    Mutli Channel Data Management
    Statistical & behavioural Analysis