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The Art of Persuasion

The Art of Persuasion

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Business communication part four Business communication part four Presentation Transcript

  • MBA English Online Welocalize: Business Communication Skills Course Part Four
  • Objective:The Art of Persuasion!
  • Start at the End! S–S–SSay what you are going to say Say it Say it again View slide
  • Typical Academic Essay • Hook (engage the reader)Introduction (Say • Background (prepare the reader)what you’re gonna say) • Thesis Statement (your main point/opinion) • Topic Statement (An important point) • Supporting Sentences (examples) Body (Say it) • Conclusion (Round of the idea) • Summary of main points • Restatement of Thesis (Your main point/opinion)Conclusion (Say it again) • Opinion, recommendation, prediction View slide
  • Three ways to AppealReasonFacts, definition, comparison, relationship, possible versus impossible,logical reasoningEthicsCharacter, authority: equates to trustworthiness.EmotionFocus on benefits, the feelings and emotion equated to whatever it isyou are arguing. Use lots of adjectives.
  • Say what you are going to say!Introduction: Engage your audienceProblem Create suspensePreparation Avoid potentially harmful misunderstandingsStory We all love a good story!
  • Say It!Body: Tell the news, educate, generalize, particularize, known to unknown, step by step, chronological, Illustrate. List proof, keep weak reasons as well as strong ones,Evidence but end with the strongest of all.Refutation Expose flaws in the opposing view and appeal to reason, Pit your authority against your opponent’s in an appeal to ethics, appeal to emotion.“Ed suggest we get rid of our logo and make a new one, but there is 50 years of tradition there, a lot of people will be against it, and more importantly, our customers have come to trust it implicitly.”
  • Say It Again!Conclusion:Summarize the main point, and paraphrase the argument.Leave the audience with a favorable impression of thespeaker and his/her argument.
  • PractisePersuade your partners of the need to upgrade everycomputer in the office immediately, despite hugecosts.Persuade your partners of the need to hire threemore staff in the office.Persuade your partner of the need to move the officeto central Tokyo.
  • Final thoughts“Character may almost be called the most effective means ofpersuasion.” Aristotle“Before you try to convince anyone else, be sure you areconvinced, and if you cannot convince yourself, drop theSubject.” John H. Patterson“He makes people pleased with him by making them firstpleased with themselves.” Lord Chesterfield
  • The End Thank You.Have a Great Week!