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Building Intercultural Understanding
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Building Intercultural Understanding

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Fluency with culture is just as important, if not more so, than fluency with language. ...

Fluency with culture is just as important, if not more so, than fluency with language.
The need to understand the cultural differences between societies is more important today than it has ever been.

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  • What is the one thing that accounts for nearly all inter-global communication?\nIgnorance of this had led to wars in the past.\n\nOver the next few weeks I want feel it important to discuss inter-cultural issues, and how they apply to and affect business communication with your global partners. We have already touched upon this issue in previous sessions, but I want to delve into a lot more detail today and in the next few weeks. \n
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  • Different people interpret the same thing based on their different experiences, values and perceptions.\nNeither is wrong, but just as true, neither might be right. Just different.\nToo many misunderstandings occur, not because of language usage, but failure to understand cultural perspectives, or personal values.\n
  • Different people interpret the same thing based on their different experiences, values and perceptions.\nNeither is wrong, but just as true, neither might be right. Just different.\nToo many misunderstandings occur, not because of language usage, but failure to understand cultural perspectives, or personal values.\n
  • stereotype |ˈsterēəˌtīp, ˈsti(ə)r-|\nnoun\n1 a widely held but fixed and oversimplified image or idea of a particular type of person or thing: the stereotype of the woman as the carer | sexual and racial stereotypes.\n• a person or thing that conforms to such an image: don't treat anyone as a stereotype.\n2 a relief printing plate cast in a mold made from composed type or an original plate.\nverb [ with obj. ]\nview or represent as a stereotype: the city is too easily stereotyped as an industrial wasteland.\nDERIVATIVES\nstereotypic |ˌsterēəˈtipik|adjective,\nstereotypical adjective,\nstereotypically adverb\nORIGIN late 18th cent.: from French stéréotype (adjective).\n\nethnocentric |ˌeTHnōˈsentrik|\nadjective\nevaluating other peoples and cultures according to the standards of one's own culture.\nDERIVATIVES\nethnocentrically |-(ə)lē|adverb,\nethnocentricity |-ˌsenˈtrisitē|noun,\nethnocentrism |-ˌtrizəm|noun\n
  • stereotype |ˈsterēəˌtīp, ˈsti(ə)r-|\nnoun\n1 a widely held but fixed and oversimplified image or idea of a particular type of person or thing: the stereotype of the woman as the carer | sexual and racial stereotypes.\n• a person or thing that conforms to such an image: don't treat anyone as a stereotype.\n2 a relief printing plate cast in a mold made from composed type or an original plate.\nverb [ with obj. ]\nview or represent as a stereotype: the city is too easily stereotyped as an industrial wasteland.\nDERIVATIVES\nstereotypic |ˌsterēəˈtipik|adjective,\nstereotypical adjective,\nstereotypically adverb\nORIGIN late 18th cent.: from French stéréotype (adjective).\n\nethnocentric |ˌeTHnōˈsentrik|\nadjective\nevaluating other peoples and cultures according to the standards of one's own culture.\nDERIVATIVES\nethnocentrically |-(ə)lē|adverb,\nethnocentricity |-ˌsenˈtrisitē|noun,\nethnocentrism |-ˌtrizəm|noun\n
  • stereotype |ˈsterēəˌtīp, ˈsti(ə)r-|\nnoun\n1 a widely held but fixed and oversimplified image or idea of a particular type of person or thing: the stereotype of the woman as the carer | sexual and racial stereotypes.\n• a person or thing that conforms to such an image: don't treat anyone as a stereotype.\n2 a relief printing plate cast in a mold made from composed type or an original plate.\nverb [ with obj. ]\nview or represent as a stereotype: the city is too easily stereotyped as an industrial wasteland.\nDERIVATIVES\nstereotypic |ˌsterēəˈtipik|adjective,\nstereotypical adjective,\nstereotypically adverb\nORIGIN late 18th cent.: from French stéréotype (adjective).\n\nethnocentric |ˌeTHnōˈsentrik|\nadjective\nevaluating other peoples and cultures according to the standards of one's own culture.\nDERIVATIVES\nethnocentrically |-(ə)lē|adverb,\nethnocentricity |-ˌsenˈtrisitē|noun,\nethnocentrism |-ˌtrizəm|noun\n
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Building Intercultural Understanding Building Intercultural Understanding Presentation Transcript

  • MBA English Online Business Communication Skills Course Part Six
  • Objective:
  • Objective:Build Greater Inter-cultural awareness
  • What is Culture? 3
  • What is Culture? 3
  • What is Culture? 3
  • What is Culture? Language Food Appearance 3
  • What is Culture? Language Food Appearance Communication Style Beliefs Attitudes Values Perceptions 3
  • What do you see? 4
  • What do you see? 4
  • What do you see? 4
  • What do you see? 5
  • What do you see? 5
  • What do you think? 6
  • What do you think? 6
  • What do you think?Is the glass half full, or half 6
  • Warning! 7
  • Warning!Stereotypes 7
  • Warning! StereotypesEthnocentrism 7
  • Warning! StereotypesEthnocentrism 7
  • Discussion∗ Look at the handouts on the table in front of you.∗ With your partner discuss each value and say which one you hold.∗ Give examples of feelings and beliefs to explain why you hold these to be true.∗ Be prepared to discuss with the class.∗ Be honest! 8
  • How Western are You?∗ Which of the values on the work sheet do you think are western, and which are Japanese?∗ Are you surprised? 9
  • THE KEY TO TRUST AND UNDERSTANDING 10
  • THE KEY TO TRUST AND UNDERSTANDINGDon’t be quick to judge others, based on yourown values, perceptions and experiences! 10
  • Final Thought“I do no want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely aspossible. But I refuse to be blown off my feet by any.” Mahatma Gandhi
  • The End Thank You.Have a Great Week!