Tripwolf Case Study

TRIPWOLF: CASE STUDY
Ms Isabelle POLOMACK

TRIPWOLF:A New Online MashupTravel Guide
What is TRIPWOLF ?
TRIPWOLF is a social travel guide and trip planner created in 2007
by Mair DUMONT and Dieter Von HOLTZBRINK.
TRIPWOLF is an innovative social travel network where travelers can :
Share their experiences on their various favorite destinations
Find city guides from more than 500 000 destinations around the world
Plan their trip and personalize their travel guide
Share pictures and videos
Create its travel blog
Find advice and social recommendations by local and experienced travelers
TRIPWOLF has already more than 15 000 members.

TRIPWOLF:A Complete Online Services Platform
What are TRIPWOLF’s online solutions for Customers?
Thanks to itsvarious services, TRIPWOLF offers efficient solutions to travelerswho are looking
for preciousadvices to plan theirnexttravels or need to be more secure about a destination.
Moreover, TRIPWOLF is an excellent way for travelers to find new friends and sharewith
them photos, videos and theirtravelexperiences.

TRIPWOLF:A Powerful Open Source Network
What are TRIPWOLF’s solutions for Business Partners and Suppliers?
For business partners, wecan notice thatTRIPWOLF’swebsiteis a strongopportunity for them to enlargetheir distribution network andincreasetheir revenue.
And for suppliers, itrepresents a powerful open source network to find new potentialcustomers.
Thanks to its impressive implementedstrategy of communication and partnerships, TRIPWOLF isincreasingitsvisbility and itsnotoriety on the internet, but italsobecoming more competitivethanitsdirect competitors: Tripadvisor : http://www.tripadvisor.com and Guide du Routard : http://www.routard.com

TRIPWOLF:An Efficient Mix of Business Models
WhatisTRIPWOLF’s Online Strategy?
As a part of itsoverall Internet Business Strategy, wecan notice that TRIPWOLF implementedseveral efficient business model in order to maximise itswebsite.
Thanks to these profitable businesses models, TRIPWOLF isenhancingits:
Customer satisfaction ; Customer relationship ; System security ; Distribution Network ; Communication efficiency
Sources of revenue; Return on investment ; Visibility; Websiteoptimization ; Sustainabiilty …

TRIPWOLF:A ScaleableE-Business
DoesTRIPWOLF’s Business Model canbemore Profitable?
Wecan note thatTRIPWOLF’swebsitecanincreaseits revenue and be more competitive by offeringadditionaltravelers’ services throughadditional business modelsgrowthsuch as:

TRIPWOLF:A Sustainable and competitive Online Business Model
How TRIPWOLF canmaintainitsleadership?
TRIPWOLF canalsodiversifyitsactivity by creating a FairTravelDepartmentthatwillbe in charge of developingand attracting « Green travelers » .
In medium-term, itwillbeveryjudicious for TRIPWOLF to be able to sellfair and sustainabletravels to TRIPWOLF ’s travelersfromitsownbooking system.
ThroughthisfairtravelDepartment, TRIPWOLF willcancreate a fairfoundationby whichtravelerswillmake donation for worldwidesustainableprograms.
Thanks to itsstrategy of partnerships and business development, TRIPWOLF canincreaseitssuccess and be one of the mostuseful social travelguide becauseitoffers:

TRIPWOLF:A SustainableCompetitiveSocial TravelWebsite
What are TRPWOLF’sKey Success?

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Tripwolf Case Study

by mbaebusiness on Sep 25, 2009

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