I TRAIN CASE STUDY

I TRAIN CASE STUDY
E business
Isabelle Polomack & Claire Allocco
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I TRAIN BUSINESS
I TRAIN is an online service providing fitness training programs and mp3 music downloadable on the website.
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CUSTOMER GROUP SERVED
All people interested in being in good physical condition, fit or loseweight.
Potentialcustomerswho are verybusy, not having time to go a gym or training classes atregularhours. Or cannotaffordprivate coaching classes .
Sports people to keepthemselvestrained.
Active or inactive people.
Students, young.
Active retired people.
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SOURCE OF REVENUE
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CAN THE MODEL APPLY OFFLINE?
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The originality of this business model is the service online, an original alternative to more classic training possibilities.
For thisreasonitcannotbe applicable offline.
It isbuilt and made for online customers.
Otherwise, if it not an online business, this model becomes a traditional gym center.

IS THE MODEL SCALEABLE, SUBSTAINABLE?
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This business model in viable and growable as thereisalways an increasingdemand for leisure, sports and staying fit.
Online services are stronger and stronger for all kind of customers, as their life are busy, active and nomad.
Technologyusedisquiteeasy to use (MP3), and accessible everywhere ‘in their hand’!
A ‘STRETCHING’ Model
Potentialopportunities of growing of the I TRAIN Model:
-Retailclothes (+ sports and fitness equipments)
-Partnershipswithothersuppliers (nutrinionists, sports brands)
-Advertising
-Expansion to I TRAIN blogs (testimonials of clients, increasepopularity ans satisfaction)

http://mbaisabellepolomack.blogspot.com	9
http://claire-al.blogspot.com	5
http://www.slideshare.net	3
http://www.netvibes.com	1
http://claire-al.blogspot.fr	1

I TRAIN CASE STUDY

by mbaebusiness on Jun 27, 2009

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