Brand & UX: Toward a New Interpretation
by Mark Badger, Creative Director at CapTech Consulting on Jan 12, 2013
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Note: This deck was presented on January 5th, 2013 as part of UXCamp DC. These slides contain some early thinking around the relationship between Brand and UX, as well as the idea that user experience ...
Note: This deck was presented on January 5th, 2013 as part of UXCamp DC. These slides contain some early thinking around the relationship between Brand and UX, as well as the idea that user experience design and strategy involves aspects of interpretation and translation. I want to thank those who joined the discussion for reinforcing the idea that the relationship between Brand and UX matters.
Abstract: It's not that those charged with overseeing the brand and those responsible for creating user experiences can’t, don’t, or have not collaborated. But it is fair to say that the relationship has often been...contentious. And yet, strategic thinkers from both camps seem to be zeroing in on the same target. Whether one calls it "user experience" or "brand experience," the relationship between brands and consumers is one both UX practitioners and Brand marketers care about deeply. Along those lines, does an investigation into the meaning of those relationships begin to suggest a new role for the UX practitioner, that of interpreter and translator?
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