The economic dimension - the overall health and vitality of the economic system in which the organization operates
The technological dimension - the methods available for converting resources into products or services
The political-legal dimension - government regulation of business and the relationship between business and the government
The socio-cultural dimension — the general societal/cultural norms that the organization functions under
The international dimension — the extent to which an organization is involved in or affected by business in other countries.
McDonald’s General Environment Figure 3.2 McDonald’s International Dimension • Restaurants in 115 countries • About two-thirds of sales from outside the United States Political-Legal Dimension • Government food standards • Local zoning climate • General posture toward business regulation Technological Dimension • Improved information technology • More efficient operating systems Sociocultural Dimension • Demographic shifts in number of single adults and dual-income families • Growing concerns about health and nutrition Economic Dimension • Strong economic growth • Low unemploy- ment • Low inflation Internal environment Task environment External environment General environment