2. During a email campaign address to your clients, membersor mailing list subscribers it is also necessary to monitor it and know when your emails are actually read.
3. The "Email Marketing Use and Trends Report: H1 2004" created upon the information collected from theMailerMailers 70 million clients, proved the following :
4. 1. Email checking
5. The same day you send the email - This is when most ofyour targeted audience ( 80% ) will receive and read youremail. 95% of your target audience will receive and read your email after 6 days of delivery.
6. 2. Failed Email
7. Sending out a email can fail : when one of your subscribers changed his/hers email address without letting you know, if the email is marked as spam or if theemail server of one of your subscriber(s) is not responding or its offline.
8. A recent study proved that the failure rate when sending the first 5 emails to your subscribers is 6,6%, after youdelete the invalid email addresses from your mailing list the failure rate when down to 3,9%.
9. Sending an email to goverment institutions will have asmaller failure rate ( 2,41% ), e-commerce companies ( 3,8%) and real estate agencies ( 4,19%).
10. 3. Opening and viewing the email
11. It is already know and proved that sending an email togoverment institutions, telecommunication companies, ecommerce companies, real estate agencies, have thehighest receving and reading rate. Most of them receive and read your email within the first 48 hours.
12. Also, emails sent on Mondays have a bigger receving & reading rate compared to the other days of the week.
13. 4. Link clicking
14. Emails containing links were accessed in a proportion of 4,27%.
15. Even if a small number of emails are send during the weekend, the ones that were sent on Saturday( 5,11%) and the ones sent on Sunday(5,54%) were received andread often then thouse sent during the week. In the sametime, emails with a personalized subject were opened and read by more people than thouse that just hadpersonalized content or thouse that were not personalized at all.
16. Be smart when sending out emails. Creating andmaintaining a mailing list can be a very effective tool thatyou can use when running a web site or a online business.
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