Why Study Communications?
An integral part of daily life
An important skill for the workplace
A way to express ideas through entertainment
Numerous careers available in the fields of human
communication, public relations, journalism, and media
Human Communications Overview
Study of the methods and processes humans use to
communicate with each other
Human Communication Courses
1. Human Resources Specialist
22% employment growth
$45,470 median annual wages in May 2008
2. Meetings/Conventions Planner
16% employment growth
$44,260 median annual wages in May 2008
3. Technical Writer
18% employment growth
$61,620 median annual wages
(Occupational Outlook Handbook)
Journalism- The profession or
practice of reporting about,
photographing, or editing news
stories for one of the mass media.
•Public Relations- The
professional staff employed to
create, promote, or maintain a
favorable relationship between
an organization and the public.
(Collins English Dictionary)
Introduction of Mass Media
Writing for the profession
Public affairs reporting (Journalism)
Media and criminal justice (Journalism)
Media design & layout (Public relations)
Advertising campaigns (Public relations)
$35,604 to $46,600 per year
Public Affairs Specialist
$34,000 to $40,000 per year
$36,00 to $100,000 per year
(Careers and Marketing)
(Making the difference)
Media Production Overview
Media Production focuses on the hands-on aspects of
television, radio, and film. Students begin by creating
short radio and television programs and then progress to
producing entire programs.
Media Production Courses
Television Studio Production
International Studies in Communication
Producing a TV Magazine Show
Media Production Job Outlook
• Producer – There is a growing need, but it is still tough to be
employed as a producer. Median annual wages of producers and
directors were $64,430 in 2008.
• Managing Editor – There is a slow growing employment, but it is a
very competitive occupation because so many people are attracted
to this job. The lowest 10 percent earned less than $28,090, and the
highest 10 percent earned more than $95,490.
• Broadcast Engineer – There is a slow growing need for engineers.
People seeking entry-level jobs as technicians in broadcasting are
expected to face heavy competition in major metropolitan areas.
Prospects are expected to be better in small cities and towns. The
lowest 10 percent earned less than $17,510, and the highest 10
percent earned more than $66,550
A Degree in Communications…
Permeates all career paths
Provides numerous, stable career opportunities
Provides skills for all human interactions
Public Relations. (n.d.). Collins English Dictionary - Complete & Unabridged 10th Edition. Retrieved
November 02, 2010, from Dictionary.com website: http://dictionary.reference.com/browse/Public
Journalism. (n.d.). Collins English Dictionary - Complete & Unabridged 10th Edition. Retrieved
November 02, 2010, from Dictionary.com website:
(2009). Careers in Advertising and Public Relations. Retrieved from http://www.careers-in-
(2008). Communication Jobs in the Federal Government. Retrieved from
(2010). Sports Media, PR, Events and Communications Jobs with Pro Sports Teams and Companies.
Retrieved from http://hotjobs.yahoo.com/job-
Salisbury University. (2010). Salisbury University undergraduate and graduate catalog 2010-2012.
Retrieved from http://www.salisbury.edu/catalog/10-12/207_330_Courses.pdf
Bureau of labor statistics. (2010). Occupational Outlook Handbook , 2010-11 Edition. Retrieved from
Defleur, Plax, Kearney, & Defleur. (2005). Fundamentals of Human Communication. New York, NY: