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# Elements & principles

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Elements & Principles Basics

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### Elements & principles

1. 1. The Elements & Principles of Art and Design by Adrian Wegner 2002c copyright
2. 2. Elements and Principles of Art INDEX: Introduction to ELEMENTS LINE SHAPE DIRECTION VALUE PROPORTION COLOR TEXTURE ELEMENTS Summary Introduction to PRINCIPLES REPETITION CONTRAST HARMONY GRADATION BALANCE UNITY PRINCIPLES Summary
3. 3. Concepts of Art and Design are traditionally broken down into ELEMENTS and PRINCIPLES. ELEMENTS are “what” an artist uses to create a work of art. (ELEMENTS = what) PRINCIPLES describe “how” the artist uses the elements. (PRINCIPLES = how)
4. 4. While different books and artists may use different words or labels to define the elements and principles, the basic concepts are the same. For this tutorial, we will utilize the following names for the seven (7) ELEMENTS. 1. Line 2. Direction 3. Shape 4. Value 5. Proportion 6. Color 7. Texture Back to INDEX
5. 5. 1. The ELEMENT of LINE: A line is simply a point set in motion, the action of the motion giving the line its quality or characteristic. A line may be thick or thin, dark or light, curved or straight, crisp or fuzzy, and jagged or looping.
6. 6. A HORIZONTAL LINE is peaceful or at rest. A VERTICAL LINE is alert, or has the potential to fall. A DIAGONAL LINE is dynamic and projects a feeling of movement or energy. Back to INDEX
7. 7. 2. The ELEMENT of SHAPE: LINES may be used to enclose areas creating SHAPES. SHAPES may be GEOMETRICAL (having symmetry), or may be AMORPHOUS (being asymmetrical). Symmetrical shapes can be divided into two equal halves. Asymmetrical shapes cannot be divided equally. Back to INDEX
8. 8. 3. The ELEMENT of DIRECTION: A line or row of shapes may align in a particular or general direction. A B C D A. HORIZONTAL B. LEFT OBLIQUE C. VERTICAL D. RIGHT OBLIQUE Back to INDEX
9. 9. 4. The ELEMENT of VALUE: VALUE describes how dark or how light an element is. A LINE, SHAPE, or COLOR may have a VALUE ranging from very dark (BLACK or almost black) to very light (WHITE or almost white). Back to INDEX
10. 10. 5. The ELEMENT of PROPORTION: How large or how small objects are in relation to one another is called PROPORTION. LINES, SHAPES, and general areas all have SIZE or WEIGHT. Back to INDEX
11. 11. 6. The ELEMENT of COLOR: A LINE, SHAPE, or AREA may possess color. There are three (3) DIMENSIONS of COLOR: A. HUE B. CHROMA C. VALUE
12. 12. HUE, or color, is important to the artist because of its psychological impact on the viewer. RED YELLOW BLUE RV BV RO YO YG BG G O V Warm colors and cool colors help create mood or attitude in a work.
13. 13. CHROMA, or INTENSITY of HUE, is important because it allows the artist to create depth and emphasize contrasts through variations in intensity. Lower intensities of a color are achieved by adding a small amount of the color’s complement or black. Back to INDEX
14. 14. VALUE, the lightness or darkness of a color, is also important for the artist in modeling and shaping form through the use of highlights and shadows. Back to INDEX
15. 15. 7. The ELEMENT of TEXTURE: TEXTURE describes the characteristic of a surface. A LINE, SHAPE, or object may have the characteristic of being smooth or rough. The artist may try to suggest the illusion of a TEXTURE in two-dimensional work such as drawings and paintings, and may actually create textures in three- dimensional sculptures.
16. 16. TEXTURE EXAMPLESBack to INDEX
17. 17. ELEMENTS SUMMARY: The ELEMENTS of ART and DESIGN are LINE, DIRECTION, SHAPE, VALUE, PROPORTION, COLOR and TEXTURE. The ELEMENTS are WHAT an artist may use to create art. Next we will investigate the PRINCIPLES of ART and DESIGN. The PRINCIPLES describe HOW an artist USES the ELEMENTS. Back to INDEX
18. 18. The PRINCIPLES are the various ways the seven ELEMENTS can be organized. These PRINCIPLES describe “how” an artist uses “elements” to create works of art. For this tutorial, we will utilize the following names for the six (6) PRINCIPLES. 1. Repetition 2. Contrast 3. Harmony 4. Gradation 5. Balance 6. Unity Back to INDEX
19. 19. 1. The PRINCIPLE of REPETITION: The multiple use of the same element or group of elements is called REPETITION. Repeating the same ELEMENT creates a pattern or “REPETITIVE MOTIF.” Back to INDEX
20. 20. 2. The PRINCIPLE of CONTRAST: Oftentimes designs that rely solely on REPETITION can be too monotonous or boring. For designs to be more interesting, add a CONTRASTING ELEMENT creating a point of interest or emphasis. The introduction of a UNIQUE ELEMENT becomes the PRINCIPLE of CONTRAST.
21. 21. Designs in CONTRAST of SHAPE using a COMPLEMENTARY color scheme.
22. 22. Designs in CONTRAST of PROPORTION using a TRIADIC color scheme.
23. 23. Designs in CONTRAST of SHAPE using a TRIADIC color scheme. Back to INDEX
24. 24. 3. The PRINCIPLE of HARMONY: HARMONY involves the use of elements that are “similar but not exactly the same.” HARMONIOUS ELEMENTS project a feeling of “family” or “belonging together.”
25. 25. DESIGNS in HARMONY of LINE and SHAPE using an ANALOGOUS color scheme.
26. 26. More designs in HARMONY of SHAPE and LINE using ANALOGOUS color schemes. Back to INDEX
27. 27. 4. The PRINCIPLE of GRADATION: GRADATION involves change from one extreme to another in small sequential steps, i.e., BIG to small, DARK to light, STRAIGHT to bent, etc.
28. 28. GRADATION DESIGNS based on GRADATION of DIRECTION and VALUE, using a MONOCHROMATIC COLOR SCHEME.
29. 29. GRADATION DESIGNS based on GRADATION of COLOR INTENSITY using a COMPLEMENTARY-MIX color scheme.
30. 30. GRADATION DESIGNS utilizing GRADATION of SHAPE and GRADATION of VALUE using SPLIT- COMPLEMENTARY color schemes.