Better living 2.0?& the importance of etiquetteWith Dr Mariann HardeySocial Media AnalystTedX 2009Manchester

Coming up…1. What makes us 2.0? The conditions of a social media-aholic2. Individual accountability Being always with3. The importance of being earnestAn etiquette 2.0 4. The longtail effectCan we social media-degrade online?

The conditions of a social media-aholicWhat makes us 2.0?

Everyday We get up. We log on.

Living in real time‘Everything in the world is now real time… It’s almost instantaneous, thanks to my software.’(with O’Reilly; MalcomGladwell, 2009)Together our connections offer a new sensibility…

always withIndividual accountability

Little black boxWe are used to the information pipeline… And this connects people like us to us … We assume we’re ‘very good’ information seekers e.g. Google, LinkedIn, Mahola, Twifeed…Our networks may grow, but our outlook stays the sameAutomatically self-sortedAs much as we’re information givers. We are also information borrowers

Airing our laundry Before: We were ‘ON’; unless we were ‘OFF’ Now: We’re never OFF& it’s hard to disconnect

An Etiquette 2.0The importance of being earnest

Encounters This leads to;To ensure easeful interaction; We are always openInteractions appear as ‘lightweight’Low barrier involvementPersonalisedFriendly – with friendsCollaborative structuresDeeper network penetrationMore involved social participationNew social anxities about ‘missing out’, ‘logging out’ & ‘disconnecting’

Social balancingWe appear to modify social status spontaneouslyThis coincides with the application of new rules of presence as part of anticipated reciprocation Why?... because such balancing = best chance for successful interaction & continued participation within networks

Can we social media-Degrade?The longtail effect

Because we’re always connected…I wonder, how long does it takes information to social media-degrade?...Old MySpace Profile – 6 yearsYahoo.com – 8 yearsHotmail.com – 10 yearsiGoogle’yResults:9,310,000 for mazhardey877,000 for mariannhardeyAnswer: NEVER?…

In the rush of everyday lifeWe feel obliged by others to follow particular mediated practices e.g. reply to email, Facebook message, Twitter etc. Daily life is measured by the information we ‘send out’, ‘retrieve’ & ‘archive’Our networks work to ensure our integrity & future exchangesOpen acknowledgement of ‘the rules’ could have an obstructive effect

Thus, our encounters themselves are the most important process

End…Any questionsTwitter: mazphdhttp://properfacebooketiquette.blogspot.com/