View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Seriously Social Surveillance: A Cafe Dana Talk at the Science Museum
Dr Mariann Hardey
Associate Director Communications Science, Lecturer Social Media Marketing, Durham Business School, University of Durham,
University of Durham, Durham Business School DBS
‘SHARE WITH MORE PEOPLE’
Janehas a Friend Request from an ‘old
Darren found Jane’s and Polly’s through an
‘easy’ Google name search.
Darren has access to Jane and Polly’s latest
pictures on Flickr.
Janeand colleagues have a meeting with the
Head of Department about ‘improper images on
News from big sis Polly comes via Twitter.
JANE LIVES CONSTANTLY CONNECTED
Updates are sent direct to her
mobile phone. This means that
she is ‘always available’ and
Jane does not always know
when others are reading or
retrieving information about
her, and this can be ‘an issue’.
PEOPLE LIKE JANE
Acutely aware of social actions about their
networks e.g. through Twitter, Facebook
YouTube, Flickr etc.
Expect to up-to-date social information
and engage with others regularly via
Take for granted ubiquitous access and
being able to get in touch at ‘any time’
Have an awareness of a distinction
between public and private information
PEOPLE NOT LIKE JANE
Do not use social media
Do not have a profile on a Social Network Site
Do not share information with networks
Are seen as at risk of being a ‘social outcast’
A SURVEILLED SENSIBILITY
‘Opt in’, OR to ‘opt out’.
Seek empowerment through social surveillance
e.g. as a way to protect and/or promote an
individuals social rating = Popular
THUS increasingly we experience a range of
surveillance techniques as a single and
Always expected to be aware of others
ARE WE BECOMING MORE LIKE JANE?...
Social technology is
smaller, broader in
scope, more accessible
and easier to use.
We are all capable of
surveillance; of ourselves
and our networks…