SERIOUSLY SOCIAL SURVEILLANCE
Dr Mariann Hardey
Café Sci Dana @sciencemuseum
Wednesday May 13th 2009

SAME DOG, NEW TRICKS
NOT a dog, July 1993 Always a dog

A JANE DOE

‘SHARE WITH MORE PEOPLE’
  Janehas a Friend Request from an ‘old
school pal’.
  Darren found Jane’s and Polly’s through an
‘easy’ Google name search.
  Darren has access to Jane and Polly’s latest
pictures on Flickr.

SOCIAL NEWS
  Janeand colleagues have a meeting with the
Head of Department about ‘improper images on
Facebook’.
  News from big sis Polly comes via Twitter.

YOU’RE INVITED!

PARTY!

JANE LIVES CONSTANTLY CONNECTED
  Updates are sent direct to her
mobile phone. This means that
she is ‘always available’ and
‘constantly connected’.
  Jane does not always know
when others are reading or
retrieving information about
her, and this can be ‘an issue’.

PEOPLE LIKE JANE
  Acutely aware of social actions about their
networks e.g. through Twitter, Facebook
YouTube, Flickr etc.
  Expect to up-to-date social information
and engage with others regularly via
social media
  Take for granted ubiquitous access and
being able to get in touch at ‘any time’
with friends
  Have an awareness of a distinction
between public and private information

PEOPLE NOT LIKE JANE
  Do not use social media
  Do not have a profile on a Social Network Site
(SNS)
  Do not share information with networks
  Are seen as at risk of being a ‘social outcast’

A SURVEILLED SENSIBILITY
  ‘Opt in’, OR to ‘opt out’.
  Constant monitoring
  Seek empowerment through social surveillance
e.g. as a way to protect and/or promote an
individuals social rating = Popular
  THUS increasingly we experience a range of
surveillance techniques as a single and
collaborative phenomenon
  Always expected to be aware of others

ARE WE BECOMING MORE LIKE JANE?...
  Social technology is
smaller, broader in
scope, more accessible
and easier to use.
  We are all capable of
everyday micro
surveillance; of ourselves
and our networks…

SERIOUSLY SOCIAL SURVEILLANCE

I suggest SSS as the way we increasingly manage,
influence and prioritise daily life…

IN SHORT. WE LIVE LIFE

MY SOCIAL SURVEILLANCE
I am here:
email: Mariann@mariannhardey.net
mazphd
Maz Hardey
Website: http://mariannhardey.googlepages.com/aboutme
I write: http://properfacebooketiquette.blogspot.com/