Seriously Social The coming of social information into our lives Several journal articles that build on the ideas on these slides are in preparation and forthcoming for publication… Maz Hardey 11 th October, 2008 Social Media Analyst Geek Chic The University of York

Social Media Social Media

Social

Media

The awakening of a new era?...

The town comes into the village, the village comes into the town, the separation comes to an end, town and village merge more and more. …………… , that is the new time with richer, broader and more mobile civilisation, a back to nature which however, keeps all advantages of culture.

The town comes into the village, the village comes into the town, the separation comes to an end, town and village merge more and more.

…………… , that is the new time with richer, broader and more mobile civilisation, a back to nature which however, keeps all advantages of culture.

The bicycle : the awakening of a new era. The town comes into the village, the village comes into the town, the separation comes to an end, town and village merge more and more. Cyclisation : the era of the bicycle, that is the new time with richer, broader and more mobile civilisation, a back to nature which however, keeps all advantages of culture (Schroderin about 1873, quoted by Timm, 1984:149)

So is Web 2.0 different? Totally not. Web 1.0 was all about connecting people. It was an interactive space, (…) Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. Web 2.0 has (…) been produced by all these people working on Web 1.0.” Laningham (ed.), developerWorks Interviews, 22nd August, 2006.

Totally not. Web 1.0 was all about connecting people. It was an interactive space, (…) Web 2.0 is of course a piece of jargon, nobody even knows what it means.

If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. Web 2.0 has (…) been produced by all these people working on Web 1.0.”

Laningham (ed.), developerWorks Interviews, 22nd August, 2006.

Seriously, Social?

Seriously, Social?

Yes. Seriously. Media has faded into the background (apart from PPt). Immediacy, ‘Liveness’ of social information and interactions (Hardey, 2007). Social encounters , rather than a social situation.

Media has faded into the background (apart from PPt).

Immediacy, ‘Liveness’ of social information and interactions (Hardey, 2007).

Social encounters , rather than a social situation.

Social Encounters

Social Encounters

From social situation From where? Why? For what? Role: recipient / sender To social encounters Of the moment Connectedness Broadcast Immediate Persistent Ubiquitous of social presence

From social situation

From where?

Why?

For what?

Role: recipient / sender

To social encounters

Of the moment

Connectedness

Broadcast

Immediate

Persistent

Ubiquitous of social presence

The social significance of @ Old style Departure of information, e.g. email. [email_address] Social media style Arrival of information @YOU.

Old style

Departure of information, e.g. email.

[email_address]

Social media style

Arrival of information @YOU.

Out of little Boxes… Little boxes made of ticky-tacky, Little boxes, all the same. (Pete Seeger, Little Boxes)

Little boxes made of ticky-tacky,

Little boxes, all the same.

(Pete Seeger, Little Boxes)

… come networks of mutuality Momentum of the moment. Mutual and shared sociability The coming of social information. Persistent social presence.

Momentum of the moment.

Mutual and shared sociability

The coming of social information.

Persistent social presence.

The Persistence of Social Presence

The Persistence of Social Presence

‘ Presence Techniques’ Anchored in the real. Vigilance and visibility. Compulsive obligation. Inherently social. Display and coming of social information.

Anchored in the real.

Vigilance and visibility.

Compulsive obligation.

Inherently social.

Display and coming of social information.

The Coming of Social Information

The Coming of Social Information

Temporal Velocity

The flow of the social Flows (cf Lash, 2002). NOT liquidity, as we seek to contain the social moment and relationship.

Flows (cf Lash, 2002).

NOT liquidity, as we seek to contain the social moment and relationship.

Why aren’t we drowning?

Waving not drowning Anchored Emergent social experience. Natural extensions of ‘old’ media. Sociability that thrives on mutuality and a shared sense of connectedness. Continually in the flow, but never drowning.

Anchored

Emergent social experience.

Natural extensions of ‘old’ media.

Sociability that thrives on mutuality and a shared sense of connectedness.

Continually in the flow, but never drowning.

‘ It’s not about being poked and prodded, it’s about exposing more surface area for others to connect with’ Johnnie Moore, More Space (2007)

My Surface Areas: @ Google, Twitter, Facebook … [email_address] Blogs Proper Guide to Facebook Etiquette Web 2.0 Media Talk Contribute to: Girly Geekdom Assignment Zero News