Innovative Media for a Digital Ecnonmy (imde) 2009

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Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive …

Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive Consumer.

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  • 1. Innovative Media for a Digital Economy (IMDE)with TrustedPlaces.com*
    * Project report for the EPSRC, Research Cluster, 2009
    Author Dr MariannHardey, Social Media Analyst
  • 2. IMDE Research Project: TrustedPlaces
    Search
    Location aware
    Personal
    profile
    Revenue
    Community
    Rate
    Feedback
    Review
  • 3. Consumer (thanks, Wikipedia)
  • 4. Consumer as Producer
  • 5. Individualised
    http://darmano.typepad.com/logic_emotion/images/2007/12/17/people_jaffe.gif
  • 6. Productive Consumer
    http://jwartenb.files.wordpress.com/2009/01/prosumer.jpg
  • 7. Creating content
  • 8. Tracking
  • 9. ‘…with people like me’
  • 10. TasteMatcher - Play
    Social
    Initiate contact
    Visual/’tactile’
    Drag and drop
    Profile and ‘taste’ generator
    Shared content
    Link to others
    - Community
    http://www.everydayux.com/2008/12/04/design-in-the-wild-trustedplaces-tastematcher/
  • 11. Identity
  • 12. Reputation
  • 13. Cultural industry
  • 14. Wanting to be heard
  • 15. Influence
  • 16. Strategy
  • 17. Gordon Brown
    http://www.hmg.gov.uk/workingtogether/forward.aspx
  • 18. Productive Consumer’s help make decisions
  • 19. Key points
    Real experiences
    Live updates
    Real time
    Informed
    Quick choices
    On-the-move
    Dataveillance
    http://www.yatzer.com/
  • 20. END.
    Dr Mariann Hardey
    Social Media Analyst
    e.mariann@mariannhardey.net
    twitter: @mazphd