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Innovative Media for a Digital Ecnonmy (imde) 2009
 

Innovative Media for a Digital Ecnonmy (imde) 2009

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Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive ...

Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive Consumer.

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    Innovative Media for a Digital Ecnonmy (imde) 2009 Innovative Media for a Digital Ecnonmy (imde) 2009 Presentation Transcript

    • Innovative Media for a Digital Economy (IMDE)with TrustedPlaces.com*
      * Project report for the EPSRC, Research Cluster, 2009
      Author Dr MariannHardey, Social Media Analyst
    • IMDE Research Project: TrustedPlaces
      Search
      Location aware
      Personal
      profile
      Revenue
      Community
      Rate
      Feedback
      Review
    • Consumer (thanks, Wikipedia)
    • Consumer as Producer
    • Individualised
      http://darmano.typepad.com/logic_emotion/images/2007/12/17/people_jaffe.gif
    • Productive Consumer
      http://jwartenb.files.wordpress.com/2009/01/prosumer.jpg
    • Creating content
    • Tracking
    • ‘…with people like me’
    • TasteMatcher - Play
      Social
      Initiate contact
      Visual/’tactile’
      Drag and drop
      Profile and ‘taste’ generator
      Shared content
      Link to others
      - Community
      http://www.everydayux.com/2008/12/04/design-in-the-wild-trustedplaces-tastematcher/
    • Identity
    • Reputation
    • Cultural industry
    • Wanting to be heard
    • Influence
    • Strategy
    • Gordon Brown
      http://www.hmg.gov.uk/workingtogether/forward.aspx
    • Productive Consumer’s help make decisions
    • Key points
      Real experiences
      Live updates
      Real time
      Informed
      Quick choices
      On-the-move
      Dataveillance
      http://www.yatzer.com/
    • END.
      Dr Mariann Hardey
      Social Media Analyst
      e.mariann@mariannhardey.net
      twitter: @mazphd