Innovative health technologies: Point & Click for Nip n Tuck

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This presentation is part of a research symposium, held in Barcelona, seeking to understand how, for whom and to what extent changes in the material conditions of health information and communication …

This presentation is part of a research symposium, held in Barcelona, seeking to understand how, for whom and to what extent changes in the material conditions of health information and communication is transforming a generation of medical knowledge, the conception of health and the demand and provision of healthcare delivery.

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  • 1. Innovative Health Technologies: Point & Click for a Nip n Tuck
    With Dr Mariann Hardey
    University of York, UK
    Supported by: Internet Interdisciplinary Institute (IN3), Barcelona
    26 – 27 November, 2009
  • 2. Dr, Dr…
    Google. Type. Point. Click.
    Doctor ‘Chat’. Patient ?...
  • 3. eHealth/Health 2.0: Platform provided
    The Web
    Access to ‘healthcare’- for information. Also tool for advertising.
    Specialist websites e.g. NHSDirect. Also blogs, Twitter, review sites etc.
    ‘Healthy citizens’ must be ‘healthy consumers’
    Emerging global health economy
  • 4. Turning patients into…
    Im/Patient consumers
    Pro-active
    • Individual responsibility for health information
    • 5. Desire to publically share information
    • 6. Need to individually assess health resources
    • 7. Retrieve swiftly and at minimum cost health information
  • Nip n tuck
    Type. Point. Click.
  • 8. www.medicaltourist.net
    • Individualised healthcare provision
    • 9. Commercial
    • 10. Primarily elective treatments
    • 11. Travel overseas
    • 12. Cost as primary concern
    • 13. Web led…
  • What’s what. Who’s doing what. Where’s there…
    A typology of web resources
  • 14. Chiefly via Google these are:
    1. PORTALS
    • Open – Medical tourist destinations run by providers e.g. treatmentabroad.co.uk
    • 15. Regional – gateway to particular regions e.g. healthtourisminasia.com
    • 16. National – treatment in one country e.g. treatmentinhungary.net
    • 17. Government – national program & state investment e.g. singaporemdicine.com
    • 18. Treatment – dentistry, IVF. Search for different providers e.g. healthtour.co.uk for dental outside of UK
    • 19. Providers – a specific treatment and/or destination e.g. beautyinprague
  • 2. SOCIAL MEDIA
    Web presence of specific providers, associations, companies, medical ‘professionals’ etc. e.g. medicaltraveltoday.com – blog, interviews, stories, infomercials, videos, live updates, ‘meet your surgeon’…
    3. USER-GENERATED
    Consumer directed health information e.g. blogs healthism.com/blogs & discussion boards / community groups.
    Deal with ‘real’ issues posted by ‘real’ people e.g. biggerbreastsabroad.alt
  • 20. 4. COMMERCIAL
    Sites offer ‘health information & other resources e.g.
    Overseas property sales (Turkey, Cyprus)
    Money-savers; financial comparison
    Travel insurance
    Access to market research (require subscription & payment)
    5. PROFESSIONAL
    Provide policy and guidelines for patients e.g. Department of Health UK & British Association of Plastic, Reconstructive & aesthetic Surgeons
  • 21. Discussions…
    Open to everyone. But…
    • Who uses what?
    • 22. What is the nature of the search/es?
    • 23. How do lay individuals ‘rate’ & assess the quality of information
    • 24. What influences decision-making?
    • 25. What are the characteristics of the pro-active patient?
    • 26. What are the consequences for ‘patients’ being treated & making purchases as ‘consumers’?
  • NEXT!...
    The way forward
  • 27. Words, as is well known, are the great foes of reality
    ~ Joseph Conrad
  • 28. 2.0
    synergistic
    Information
    critical
    Facetime
    Public
    care
    Actionable
    Word salad
    Patient
    Consumer
    Personable care
    Health provider
    Discussion
    Groups
    Feeds
    practitioner
    REAL
    Community
    Private
    data
    Live
    Public
  • 29. Remember…
    REAL users.
    REAL time.
  • 30. …I leave you with the real time plop
  • 31. Any Questions?
    e. mariann@mariannhardey.net