Innovative Health Technologies: Point & Click for a Nip n Tuck<br />With Dr Mariann Hardey<br />University of York, UK<br ...
Dr, Dr…<br />Google. Type. Point. Click.<br />Doctor ‘Chat’. Patient ?... <br />
eHealth/Health 2.0: Platform provided<br />The Web<br />Access to ‘healthcare’- for information. Also tool for advertising...
Turning patients into…<br />Im/Patient consumers<br />Pro-active <br /><ul><li>Individual responsibility for health inform...
Desire to publically share information
Need to individually assess health resources
Retrieve swiftly and at minimum cost health information </li></li></ul><li>Nip n tuck<br />Type. Point. Click. <br />
www.medicaltourist.net<br /><ul><li>Individualised   healthcare provision
Commercial
Primarily elective treatments
Travel overseas
Cost as primary concern
Web led…</li></li></ul><li>What’s what. Who’s doing what. Where’s there…<br />A typology of web resources<br />
Chiefly via Google these are:<br /> 1. PORTALS<br /><ul><li>Open – Medical tourist destinations run by providers e.g. trea...
Regional – gateway to particular regions e.g. healthtourisminasia.com
National – treatment in one country e.g. treatmentinhungary.net
Government – national program & state investment e.g. singaporemdicine.com
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Innovative health technologies: Point & Click for Nip n Tuck

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This presentation is part of a research symposium, held in Barcelona, seeking to understand how, for whom and to what extent changes in the material conditions of health information and communication is transforming a generation of medical knowledge, the conception of health and the demand and provision of healthcare delivery.

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Innovative health technologies: Point & Click for Nip n Tuck

  1. 1. Innovative Health Technologies: Point & Click for a Nip n Tuck<br />With Dr Mariann Hardey<br />University of York, UK<br />Supported by: Internet Interdisciplinary Institute (IN3), Barcelona<br />26 – 27 November, 2009<br />
  2. 2. Dr, Dr…<br />Google. Type. Point. Click.<br />Doctor ‘Chat’. Patient ?... <br />
  3. 3. eHealth/Health 2.0: Platform provided<br />The Web<br />Access to ‘healthcare’- for information. Also tool for advertising.<br />Specialist websites e.g. NHSDirect. Also blogs, Twitter, review sites etc. <br />‘Healthy citizens’ must be ‘healthy consumers’<br />Emerging global health economy <br />
  4. 4. Turning patients into…<br />Im/Patient consumers<br />Pro-active <br /><ul><li>Individual responsibility for health information
  5. 5. Desire to publically share information
  6. 6. Need to individually assess health resources
  7. 7. Retrieve swiftly and at minimum cost health information </li></li></ul><li>Nip n tuck<br />Type. Point. Click. <br />
  8. 8. www.medicaltourist.net<br /><ul><li>Individualised healthcare provision
  9. 9. Commercial
  10. 10. Primarily elective treatments
  11. 11. Travel overseas
  12. 12. Cost as primary concern
  13. 13. Web led…</li></li></ul><li>What’s what. Who’s doing what. Where’s there…<br />A typology of web resources<br />
  14. 14. Chiefly via Google these are:<br /> 1. PORTALS<br /><ul><li>Open – Medical tourist destinations run by providers e.g. treatmentabroad.co.uk
  15. 15. Regional – gateway to particular regions e.g. healthtourisminasia.com
  16. 16. National – treatment in one country e.g. treatmentinhungary.net
  17. 17. Government – national program & state investment e.g. singaporemdicine.com
  18. 18. Treatment – dentistry, IVF. Search for different providers e.g. healthtour.co.uk for dental outside of UK
  19. 19. Providers – a specific treatment and/or destination e.g. beautyinprague</li></li></ul><li>2. SOCIAL MEDIA<br />Web presence of specific providers, associations, companies, medical ‘professionals’ etc. e.g. medicaltraveltoday.com – blog, interviews, stories, infomercials, videos, live updates, ‘meet your surgeon’…<br />3. USER-GENERATED<br />Consumer directed health information e.g. blogs healthism.com/blogs & discussion boards / community groups. <br /> Deal with ‘real’ issues posted by ‘real’ people e.g. biggerbreastsabroad.alt<br />
  20. 20. 4. COMMERCIAL<br />Sites offer ‘health information & other resources e.g.<br />Overseas property sales (Turkey, Cyprus)<br />Money-savers; financial comparison<br />Travel insurance<br />Access to market research (require subscription & payment) <br />5. PROFESSIONAL<br />Provide policy and guidelines for patients e.g. Department of Health UK & British Association of Plastic, Reconstructive & aesthetic Surgeons<br />
  21. 21. Discussions…<br />Open to everyone. But…<br /><ul><li>Who uses what?
  22. 22. What is the nature of the search/es?
  23. 23. How do lay individuals ‘rate’ & assess the quality of information
  24. 24. What influences decision-making?
  25. 25. What are the characteristics of the pro-active patient?
  26. 26. What are the consequences for ‘patients’ being treated & making purchases as ‘consumers’?</li></li></ul><li>NEXT!...<br />The way forward <br />
  27. 27. Words, as is well known, are the great foes of reality <br />~ Joseph Conrad<br />
  28. 28. 2.0<br />synergistic<br />Information <br />critical<br />Facetime<br />Public<br />care<br />Actionable<br />Word salad<br />Patient<br />Consumer<br />Personable care<br />Health provider<br />Discussion<br />Groups<br />Feeds<br />practitioner<br />REAL<br />Community<br />Private<br />data<br />Live<br />Public<br />
  29. 29. Remember…<br />REAL users.<br />REAL time. <br />
  30. 30. …I leave you with the real time plop<br />
  31. 31. Any Questions?<br />e. mariann@mariannhardey.net<br />

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