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This presentation is part of a research symposium, held in Barcelona, seeking to understand how, for whom and to what extent changes in the material conditions of health information and communication ...

This presentation is part of a research symposium, held in Barcelona, seeking to understand how, for whom and to what extent changes in the material conditions of health information and communication is transforming a generation of medical knowledge, the conception of health and the demand and provision of healthcare delivery.

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Innovative health technologies: Point & Click for Nip n Tuck Presentation Transcript

  • 1. Innovative Health Technologies: Point & Click for a Nip n Tuck
    With Dr Mariann Hardey
    University of York, UK
    Supported by: Internet Interdisciplinary Institute (IN3), Barcelona
    26 – 27 November, 2009
  • 2. Dr, Dr…
    Google. Type. Point. Click.
    Doctor ‘Chat’. Patient ?...
  • 3. eHealth/Health 2.0: Platform provided
    The Web
    Access to ‘healthcare’- for information. Also tool for advertising.
    Specialist websites e.g. NHSDirect. Also blogs, Twitter, review sites etc.
    ‘Healthy citizens’ must be ‘healthy consumers’
    Emerging global health economy
  • 4. Turning patients into…
    Im/Patient consumers
    Pro-active
    • Individual responsibility for health information
    • 5. Desire to publically share information
    • 6. Need to individually assess health resources
    • 7. Retrieve swiftly and at minimum cost health information
  • Nip n tuck
    Type. Point. Click.
  • 8. www.medicaltourist.net
    • Individualised healthcare provision
    • 9. Commercial
    • 10. Primarily elective treatments
    • 11. Travel overseas
    • 12. Cost as primary concern
    • 13. Web led…
  • What’s what. Who’s doing what. Where’s there…
    A typology of web resources
  • 14. Chiefly via Google these are:
    1. PORTALS
    • Open – Medical tourist destinations run by providers e.g. treatmentabroad.co.uk
    • 15. Regional – gateway to particular regions e.g. healthtourisminasia.com
    • 16. National – treatment in one country e.g. treatmentinhungary.net
    • 17. Government – national program & state investment e.g. singaporemdicine.com
    • 18. Treatment – dentistry, IVF. Search for different providers e.g. healthtour.co.uk for dental outside of UK
    • 19. Providers – a specific treatment and/or destination e.g. beautyinprague
  • 2. SOCIAL MEDIA
    Web presence of specific providers, associations, companies, medical ‘professionals’ etc. e.g. medicaltraveltoday.com – blog, interviews, stories, infomercials, videos, live updates, ‘meet your surgeon’…
    3. USER-GENERATED
    Consumer directed health information e.g. blogs healthism.com/blogs & discussion boards / community groups.
    Deal with ‘real’ issues posted by ‘real’ people e.g. biggerbreastsabroad.alt
  • 20. 4. COMMERCIAL
    Sites offer ‘health information & other resources e.g.
    Overseas property sales (Turkey, Cyprus)
    Money-savers; financial comparison
    Travel insurance
    Access to market research (require subscription & payment)
    5. PROFESSIONAL
    Provide policy and guidelines for patients e.g. Department of Health UK & British Association of Plastic, Reconstructive & aesthetic Surgeons
  • 21. Discussions…
    Open to everyone. But…
    • Who uses what?
    • 22. What is the nature of the search/es?
    • 23. How do lay individuals ‘rate’ & assess the quality of information
    • 24. What influences decision-making?
    • 25. What are the characteristics of the pro-active patient?
    • 26. What are the consequences for ‘patients’ being treated & making purchases as ‘consumers’?
  • NEXT!...
    The way forward
  • 27. Words, as is well known, are the great foes of reality
    ~ Joseph Conrad
  • 28. 2.0
    synergistic
    Information
    critical
    Facetime
    Public
    care
    Actionable
    Word salad
    Patient
    Consumer
    Personable care
    Health provider
    Discussion
    Groups
    Feeds
    practitioner
    REAL
    Community
    Private
    data
    Live
    Public
  • 29. Remember…
    REAL users.
    REAL time.
  • 30. …I leave you with the real time plop
  • 31. Any Questions?
    e. mariann@mariannhardey.net