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Innovative health technologies: Point & Click for Nip n Tuck
 

Innovative health technologies: Point & Click for Nip n Tuck

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This presentation is part of a research symposium, held in Barcelona, seeking to understand how, for whom and to what extent changes in the material conditions of health information and communication ...

This presentation is part of a research symposium, held in Barcelona, seeking to understand how, for whom and to what extent changes in the material conditions of health information and communication is transforming a generation of medical knowledge, the conception of health and the demand and provision of healthcare delivery.

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    Innovative health technologies: Point & Click for Nip n Tuck Innovative health technologies: Point & Click for Nip n Tuck Presentation Transcript

    • Innovative Health Technologies: Point & Click for a Nip n Tuck
      With Dr Mariann Hardey
      University of York, UK
      Supported by: Internet Interdisciplinary Institute (IN3), Barcelona
      26 – 27 November, 2009
    • Dr, Dr…
      Google. Type. Point. Click.
      Doctor ‘Chat’. Patient ?...
    • eHealth/Health 2.0: Platform provided
      The Web
      Access to ‘healthcare’- for information. Also tool for advertising.
      Specialist websites e.g. NHSDirect. Also blogs, Twitter, review sites etc.
      ‘Healthy citizens’ must be ‘healthy consumers’
      Emerging global health economy
    • Turning patients into…
      Im/Patient consumers
      Pro-active
      • Individual responsibility for health information
      • Desire to publically share information
      • Need to individually assess health resources
      • Retrieve swiftly and at minimum cost health information
    • Nip n tuck
      Type. Point. Click.
    • www.medicaltourist.net
      • Individualised healthcare provision
      • Commercial
      • Primarily elective treatments
      • Travel overseas
      • Cost as primary concern
      • Web led…
    • What’s what. Who’s doing what. Where’s there…
      A typology of web resources
    • Chiefly via Google these are:
      1. PORTALS
      • Open – Medical tourist destinations run by providers e.g. treatmentabroad.co.uk
      • Regional – gateway to particular regions e.g. healthtourisminasia.com
      • National – treatment in one country e.g. treatmentinhungary.net
      • Government – national program & state investment e.g. singaporemdicine.com
      • Treatment – dentistry, IVF. Search for different providers e.g. healthtour.co.uk for dental outside of UK
      • Providers – a specific treatment and/or destination e.g. beautyinprague
    • 2. SOCIAL MEDIA
      Web presence of specific providers, associations, companies, medical ‘professionals’ etc. e.g. medicaltraveltoday.com – blog, interviews, stories, infomercials, videos, live updates, ‘meet your surgeon’…
      3. USER-GENERATED
      Consumer directed health information e.g. blogs healthism.com/blogs & discussion boards / community groups.
      Deal with ‘real’ issues posted by ‘real’ people e.g. biggerbreastsabroad.alt
    • 4. COMMERCIAL
      Sites offer ‘health information & other resources e.g.
      Overseas property sales (Turkey, Cyprus)
      Money-savers; financial comparison
      Travel insurance
      Access to market research (require subscription & payment)
      5. PROFESSIONAL
      Provide policy and guidelines for patients e.g. Department of Health UK & British Association of Plastic, Reconstructive & aesthetic Surgeons
    • Discussions…
      Open to everyone. But…
      • Who uses what?
      • What is the nature of the search/es?
      • How do lay individuals ‘rate’ & assess the quality of information
      • What influences decision-making?
      • What are the characteristics of the pro-active patient?
      • What are the consequences for ‘patients’ being treated & making purchases as ‘consumers’?
    • NEXT!...
      The way forward
    • Words, as is well known, are the great foes of reality
      ~ Joseph Conrad
    • 2.0
      synergistic
      Information
      critical
      Facetime
      Public
      care
      Actionable
      Word salad
      Patient
      Consumer
      Personable care
      Health provider
      Discussion
      Groups
      Feeds
      practitioner
      REAL
      Community
      Private
      data
      Live
      Public
    • Remember…
      REAL users.
      REAL time.
    • …I leave you with the real time plop
    • Any Questions?
      e. mariann@mariannhardey.net