Dr Mariann Hardey
Social Media Analyst
University of York, UK

AS ‘NATIVE’ AND ‘NATURAL’ ICT USERS

GROWING UP WITH A CULTURE OF
INFORMATION: INTRODUCING JANE
‘I’m 20. My mum is 40. My dad is…over 40.
Would you learn about the web from
your parents? - Who didn’t even grow up with
the internet!’
‘We were born on the web. We are the early
adopter crowd’
‘We want to know whatever’s going on.’

A GENERATION OF RITUALS AND ROUTINES

JANE’S FUSIONS OF SOCIAL EXPRESSION
 Facebook: ‘knows who I know and what we talk
about’
 Google: ‘to search for all the things I’ve thought
about and look for’
 Google Maps: ‘where I’ve been; where I’m going;
where my friends are’
 Twitter: ‘what I’m doing; why I’m doing it’
‘I combine my Facebook with Google, so you have
enough to write a small autobiography about me,
complete with pictures and friends.’

EVERYDAY LIFE
Jane Jane’s Dad
f
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q
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y
Urgency

A SERIOUSLY SOCIAL SENSIBILITY
 The emergence of distinctive characteristics
 ‘What I’m thinking’
 ‘What I just did’
 ‘Where I am’
 What I am going to do’
 ‘Why I am doing it’
 A social etiquette
 Makes communication possible
 Always WITH others
 Awareness of social action(s)

THE CREATION OF SOCIAL PRESENCE
‘To be always there…’
 Co-participatory
 Interconnections – emphasis on networks
 Reciprocal relationship with known others
 Constant (re)cycle and social exchange of
action(s)
 Channeled by the conditions of ubiquity,
unbounded connectivity and the anticipation of
the arrival of social information

BEING ALWAYS WITH EVERYONE
 Previous private behaviour; now always
potentially public
 Moderate behaviour; ‘out of control’
 Seen to be a part of the social scene
 Enhanced sense of self-surveillance

TWO SIDES TO JANE
For Jane Jane for everyone
 My profile info  Expected access
 Opt in settings  Default setting:
 Control of personal assumption = open
info  Share personal info
 Awareness of  Observation of social
participation and action, networks and
connection friends
 Production  Participation
 Choice to disconnect  Choice to connect

CONSTANTLY CONNECTED CONSEQUENCES
 Are we becoming more
like Jane?
 Our data is captured
 We belong to archives of
information
 It is considered ‘everyday’
to observe others and to
observe ourselves…
 We seek to create our
own networks of
mutuality – and PULL in
other generations e.g.
parents/extended family.

MY CONSTANT CONNECTIONS
Email: Mariann@mariannhardey.net
Website: http://mariannhardey.googlepages.com/aboutme
Blog: http://properfacebooketiquette.blogspot.com/