Exis%ng social
processes, design &
the coordina%on of
media…
with Dr Mariann Hardey

CONTEXT
PRESENCE
THINKING

rise of the
mobile internet
Connec%vity as ubiquity
Mobililty for dominant global plaKorms
Produc%ve (Pro) consumer e.g. ‘electronic
wallets’, informed purchasing – ‘buy anywhere
at any%me’
The ‘responsible’ ci%zen, Ci%zenship2.0 e.g. social
surveillance Facebook SNS
THINKING

rise of social presence
Openness = unprecedented access ‘to me, to you’
Produc%ve: Blogs, social networks e.g. Twi[er,
LinkedIn, Facebook, PRIVACY
Data IS constantly ‘out there’ e.g. Facebook
MEDIA DISTRIBUTION AND PRODUCTION
New streams of delivery & convergence of
broadcast, publishing etc.
PRESENCE

strides against a digital
CONTEXT divide
Expecta%ons of users: e.g. cheap mobile
technology & ubiquitous
INFORMATIONS OF SCALE
‘Digital fa,gue’ Vs digital noise
Focus on developing filters & aggregators to
‘switch‐off’
Rise of an%‐digital movements a ‘get back to
basics’ approach

MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA
everyone as a media
par%cipator
Barrier to entry in descent
Rise of the reader & the consumer / the
‘Amateur’ and ‘Power of With’
Publishers & broadcasters / Compe%tors &
collaborators

MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA
fragmented media
surroundings
Increasingly difficult for ‘non‐media’ par%cipants
Media environment indica%ve of a new ‘way of life’
Modern dilemma: Produc%on of user‐generrated
content – e.g. Keen’s Cult of the Amateur Vs
Leadbe[er’s power of With…

MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA
Mixture of new aesthe%cs, tools and
architecture
DESIGN & Media
Need for intui%ve, simple and
immersive resources
Poten%al project:
A theme of self‐portraiture.
The brief: Representa%on –
inner thoughts & self‐reflec%on.
U%lising situated soiware ‐
integra%ng exis%ng systems
(e.g. GoogleMaps); opportunity
for custom development with
open source technologies

Media Narra%ve
& Gaming
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA
Gamesifica%on: cross‐over ‐ film to
game play e.g. Tomb Raider, Harry
Po[er etc.
Game culture as a collec%ve ‐ Play, living
roles, iden%ty, fantasy, WITH
Significance of plaKorms e.g. wii –
intui%ve
Collabora%on: WIG Women In Games, 2010
Genera%ons – history of gaming
Target consumers/audience
Designer MashUps – visual style, mobile
integra%on e.g. Li[leBigPlanet (LBP) ‘art
game’ – a game crea%on tool

Media
processes
NOW & the
future
Seman%c web entrenched
Use of ar%ficial intelligence
Personalisa%on of content
Loca%on‐based/mapping & mobile
visualisa%on services eg: TrustedPlaces
‘reviews on the move’
Commercial sector collabora%on
The Web 20.0???...

thank you & ques%ons
also available @
h[p://mariannhardey.googlepages.com/aboutme
contact
mariann@mariannhardey.net
:‐)