• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Existing 
social
 processes,
design 
&

 the
 coordination 
of
 media…

 

Existing 
social
 processes,
design 
&

 the
 coordination 
of
 media…


on

  • 1,684 views

A brief capture of media production, design and future influence(s)... by Dr Marian Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.

A brief capture of media production, design and future influence(s)... by Dr Marian Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.

Statistics

Views

Total Views
1,684
Views on SlideShare
1,684
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
3

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Existing 
social
 processes,
design 
&

 the
 coordination 
of
 media…
 Existing 
social
 processes,
design 
&

 the
 coordination 
of
 media…
 Presentation Transcript

    • Existing social processes, design & the coordination of media…
      with Dr Mariann Hardey
      Lecturer in Social Media Marketing
      mariann@mariannhardey.net
    • CONTEXT
      PRESENCE
      THINKING
    • rise of the mobile internet
      Connectivity as ubiquity
      Mobililtyfor dominant global platforms
      Productive (Pro) consumer e.g. ‘electronic wallets’, informed purchasing – ‘buy anywhere at anytime’
      The ‘responsible’ citizen, Citizenship2.0 e.g. social surveillance Facebook SNS
      THINKING
    • rise of social presence
      Openness = unprecedented access ‘to me, to you’
      Productive: Blogs, social networks e.g. Twitter, LinkedIn, Facebook, PRIVACY
      Data IS constantly ‘out there’ e.g. Facebook
      MEDIA DISTRIBUTION AND PRODUCTION
      New streams of delivery & convergence of broadcast, publishing etc.
      PRESENCE
    • strides against a digital divide
      CONTEXT
      Expectations of users: e.g. cheap mobile technology &ubiquitous
      INFORMATIONS OF SCALE
      ‘Digital fatigue’ Vs digital noise
      Focus on developing filters & aggregators to ‘switch-off’
      Rise of anti-digital movements a ‘get back to basics’ approach
    • MEDIA MEDIA MEDIA MEDIA MEDIAMEDIA MEDIA MEDIA MEDIA
      everyone as a media participator
      Barrier to entry in descent
      Rise of the reader & the consumer / the ‘Amateur’ and ‘Power of With’
      Publishers & broadcasters / Competitors & collaborators
    • MEDIA MEDIA MEDIA MEDIA MEDIAMEDIA MEDIA MEDIA MEDIA
      fragmented media surroundings
      Increasingly difficult for ‘non-media’ participants
      Media environment indicative of a new ‘way of life’
      Modern dilemma: Production of user-generrated content – e.g. Keen’s Cult of the Amateur Vs Leadbetter’s power of With…
    • MEDIA MEDIA MEDIA MEDIA MEDIAMEDIA MEDIA MEDIA MEDIA
      Mixture of new aesthetics, tools and architecture
      Need for intuitive, simple and immersive resources
      Potential project:
      A theme of self-portraiture.
      The brief: Representation – inner thoughts & self-reflection. Utilising situated software - integrating existing systems (e.g. GoogleMaps); opportunity for custom development with open source technologies
      DESIGN & Media
    • Media Narrative & Gaming
      MEDIA MEDIA MEDIA MEDIA MEDIAMEDIA MEDIA MEDIA MEDIA
      Gamesification: cross-over - film to game play e.g. Tomb Raider, Harry Potter etc.
      Game culture as a collective - Play, living roles, identity, fantasy, WITH
      Significance of platforms e.g. wii – intuitive
      Collaboration: WIG Women In Games, 2010
      Generations – history of gaming
      Target consumers/audience
      Designer MashUps – visual style, mobile integration e.g. LittleBigPlanet (LBP) ‘art game’ – a game creation tool
    • Media processes NOW & the future
      Semantic web entrenched
      Use of artificial intelligence
      Personalisation of content
      Location-based/mapping & mobile visualisation services eg: TrustedPlaces ‘reviews on the move’
      Commercial sector collaboration
      The Web 20.0???...
    • thank you & questions
      also available @mazphd
      contact
      mariann@mariannhardey.net
      www.soseriouslysocial.com
      :-)