Wireless Broadband - How We Can Do Better?

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Wireless Broadband - How We Can Do Better?

  1. WIRELESS BROADBAND –HOW WE CAN DO BETTER?By:Dr. Mazlan AbbasHead – Wireless Communications ClusterMIMOS BERHAD
  2. Introduction 5 objectives that were considered by the Ministers to be crucial for a successful broadband economy in the region. Widen broadband connectivity Bali Action Plan Provide a secure, safe and sustainable environment thru ICT initiatives Facilitate effective convergence of services Encourage development of content and applications Develop human resource capacity Question to ponder – Have We Done Enough? What have we done to ensure a stable and continuous Eco-System? Have we provide enough incentives? Have we provide enough opportunities? Have we fully understand the success stories? Are we open enough to accept changes? Are we ready for the change?© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  3. The Change is Inevitable© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  4. Digital Natives - Webciety“We create the Internet” “We use the Internet” “We live and breathe in the Internet” Create Use Live © Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  5. A Day in the Life of Mobile Broadband User© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  6. The Worldwide Trend© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  7. Internet Users in the World© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  8. World Internet Penetration Rates© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  9. World Internet Users Distribution© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  10. The Country’s DNA© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  11. The DNA Broadband Devices Network alone is insufficient to transform the Eco- economy system DNAApplications Networks© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved We Need the Right DNA!
  12. The Dumb vs Smart Pipe Who Controls the Customers?© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  13. Dumb Pipe versus Smart Pipe Who controls the Customers? Operators or Apple? Apple released: • Jan 2007 – iPhone • July 2008 – iPhone 3G • June 17, 2009 – iPhone 3GS • April 3, 2010 - iPad© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  14. Worldwide Smartphone Market Trend© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  15. Worldwide Smartphone Market Share© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  16. Mobile App Stores Android Market Windows App Store Marketplace Verizon Media Blackberry App Store World Mobile Telus Mobility App Store App Stores Ovi Store - Nokia PlayNow Arena – Symbian Apps Sony Ericsson Samsung App PocketGear App Store Store© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  17. App Store© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  18. Data ARPU increase Consumers increasingly want to access the same Internet content and services on their mobile phones that they can from fixed access/PCs© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  19. Applications that requires Internet Access© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  20. The Impact of Social Networking Boom We have already seen this with social networking. A survey from Nielsen Online among European mobile Internet users showed a higher proportion accessing social networks than ever before The UK saw the highest increase, with 2 million people accessing social networks from their mobiles, a 249% increase on last year© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  21. Social Networking - Facebook Facts  More than 400 million active users  50% of our active users log on to Facebook in any given day  More than 35 million users update their status each day  More than 60 million status updates posted each day  More than 3 billion photos uploaded to the site each month  More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week  More than 3.5 million events created each month  More than 3 million active Pages on Facebook  More than 1.5 million local businesses have active Pages on Facebook  More than 20 million people become fans of Pages each day  Pages have created more than 5.3 billion fans [Facebook Facts: March 2010]© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  22. Facebook Facts  There are more than 100 million active users currently accessing Facebook through their mobile devices.  People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.  There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products [Facebook Facts: March 2010]© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  23. Smartphone Transform Net Experience App store/web service usage will increase as the installed base of smartphones grow. The rise of powerful smartphones providing a genuinely pleasing user experience is encouraging people to access web content© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  24. YouTube Phenomenon Net Traffic Exponential Growth! A few more interesting YouTube stats from the report: • 20-to-35 year old bloggers are most active in embedding and linking to videos within their posts with 57% of total videos coming from this demographic group. • The average length of a YouTube video is 4 minutes and 12 seconds. • European bloggers embed even more music videos than the rest of the world [Sysomos analyzed over 2.5 million YouTube videos that were embedded in blog posts between July and December 2009.]© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  25. From iPod Touch to iPhone Users According to Apple, 58 million iPhone OS devices have been sold worldwide through September 2009. Of those,it is estimated that just over 40%, around 24 million are iPod Touch devices. The iPod Touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow. Apple is using the iPod Touch to build loyalty with pre-teens and teens, even before they have their own phones (think: McDonalds Happy Meal marketing strategy). When todays young iPod Touch users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod Touch devices, purchased hundreds of apps and songs, and mastered the iPhone OS user interface. This translates into loyalty and switching costs, allowing Apple to seamlessly© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved "graduate" young users from the iPod Touch to
  26. iPhone App Store vs Facebook PlatformThe difference in growth rates can be attributed to the App Store providing bettermonetization possibilities for application developers than Facebook did through its first 18months.Developers, like all rational companies, pursue markets where the path to revenuegeneration is clear. © Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  27. Broadband – The Malaysian Approach© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  28. Mobile Broadband Growth Drivers Barriers Technology Spectrum/Capacity Slow Internet Demand Low ARPU / Business Model Limited Fixed Network Coverage Bridging the Digital Divide Low Literacy Rate Maturing Mobile Market. Awareness Operators seek growth. Governments Governments Devices Devices© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  29. Malaysian Scenario© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  30. Technology Area Population Choice FTTH, ETTH, VDSL, HSPA+, Zone 1 13,318,703 WiMAX Zone 2 5,499,180 ADSL2+, HSPA+, WiMAX As-to-date: 34.2 % (May, 2010) Zone 3 8,911,813 ADSL, HSDPA, WiMAX, etc Total 27,729,696 • • • • • •© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  31. Zone 2 + Zone 3 = 14 Million (50%)© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  32. Rural Subscribers Present an Unlocked Potential Close to 3.4 Billion people live in Rural Area (World population 6.7 Billion) In Africa about 70% and in Asia 60% Often there is NO communications service available Characteristics of a potential village subscriber • Income less than USD 3 per day • Awareness and education level is low • Lack of basic infrastructure such as power, roads, etc© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved 32
  33. Knowledge comes from information Information is Power Often, we’ve more power once Connected Sadly 3.5 out of 5 Malaysians DO NOT haveaccess to this power© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  34. Understanding The Bridging Digital Divide (BDD) Gap •Socio-economic value of ICTs 3 2 • 1 • • • • Time © Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  35. BDD – X Factor1 3 VALUE GAP ACCESS GAP• Improved service • Relevant content delivery. • Platform for business ecosystem USER EXPERIENCE USER ATTACHMENT2 ADOPTION GAP• Easy to use internet device USER CONFIDENCE Digital Divide must be tackled from a holistic approach rather than hardware or connectivity alone © Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  36. User Attachment - Need • Aggregating information dissemination to Rakyat • Enhancing reach in the underserved communities© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  37. User Confidence - Simplicity INFO @ A CLICK • Simplifying the Internet Information Access • Affordable • Internet Information Anytime, Anywhere, AnyoneSERVICE DELIVERY© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  38. User Experience [Jen-ii™ ID No: 09-00049-0101] [Idola ID™ No: 09-00050-0101]© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  39. iDOLA™ 2.0© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  40. NITC Direction in 2007  Jen-ii™ Design – low cost internet service access device.  iDOLA™ – a low cost device for [Jen-ii™ ID No: 09-00049-0101] students. [Idola™ ID No: 09-00050-0101]© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  41. Creating the Malaysian Internet Ecosystem Alternative Media Intelligent Service Delivery (WWW) PlatformMainstream Media Government Services WiWi™ Jen-ii iDOLAiDOLA2 © Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved www.mimos.my 41
  42. Bringing it Together Global Data Source Semantic Data Aggregation Software I-Clip4MEPrintMedia Data Unstructured Warehouse Media Government Services Internal Data© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  43. Application Evolution JEMAPOH 1.0 Enhanced to iSDP 1.0 Deployed to Deployed to Netbook, Jen-ii™ 1.5, iDOLA 1.5 and 2.0 Handphones Jen-ii™ Desktop/Notebooks Enhancements: • Client based framework upgraded •Softkeys • Look & Feel (for netbook, mobile) • Content fix to fit resolutions • SP applications to be developed (also by TR)[Jen-ii™ ID No: 09-00049-0101]© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
  44. Summary  Broadbandnetwork infrastructure alone will not be able to totally transform the Nation economy  Understanding and supporting the whole “DNA” Eco-System  Every Country’s DNA is Different!  Various countries have different approach – but what’s the best approach?  Although broadband awareness will take time to grow and adapt in the daily life – government need to find ways to “jump-start” to grow exponentially. Otherwise, broadband will only be “natural/organic” growth.  Device must be easy to use, Internet friendly and affordable  Learn from successful Application Stores – create avenue for monetization. Billing to the App Store or Operators?  Question remained – Have we done enough?© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved

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