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Sensing as-a-Service - The New Internet of Things (IOT) Business Model
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Sensing as-a-Service - The New Internet of Things (IOT) Business Model

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Here's a chance to create new business models for Internet of Things. There are tons of benefits to gain from IOT and sensors. Its a matter of time when we can harness the creativity of the IOT …

Here's a chance to create new business models for Internet of Things. There are tons of benefits to gain from IOT and sensors. Its a matter of time when we can harness the creativity of the IOT Application Developers. Create a healthy eco-system so that everyone benefits.


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  • 1. Sensing-as-a-Service: The New Internet of Things (IOT) Business Model Dr. Mazlan Abbas MIMOS Berhad IOT
  • 2. A little bit about the Speaker
  • 3. How Important is Your Smartphone? [Source: Survey done by SecurEnvoy in 2011] 40% of men compared to 29% of women are more likely to notice their mobile phone missing in 15 minutes 28% of respondents between the ages of 18-24 would notice their mobile phone missing within 5 minutes
  • 4. Mobile Crowdsensing - individuals with sensing and computing devices collectively share data and extract information to measure and map phenomena of common interest.
  • 5. Leveraging Smartphones as Sensing Devices Participatory or Opportunistic Sensing
  • 6. Creating an IOT Eco-System Hardware Players – Sensors, devices, etc Software Players – Analytic Engines, Application developers, etc IOT Service Providers – Telcos or new Service Providers Research Community – Universities and Research Institutes
  • 7. Leveraging MIMOS Technologies Sensors Communications Semantic Computing Engine Big Data Analytic
  • 8. Harnessing the of the Application Developers
  • 9. Sensing-as-a-Service– A New Business Model Sensor Gateways Enterprise & Consumers Sensors & Sensor Owners •  Any devices that can be integrated with Gateway •  Sensor owners:- •  Personal and Private •  Private Organizations •  Public Organizations •  Commercial Sensor Data Providers •  IOT Gateway players •  Common Middleware •  Localized analytics •  Aggregate analytics •  Creating an IOT eco- system •  Creation of new business models •  Harnessing the Power of Application Developers •  Smart cities •  Smart environment •  Smart water •  Smart metering •  Security & emergencies •  Retail •  Logistics •  Industrial control •  Smart agriculture •  Smart animal farming •  Home automation •  eHealth Sensors Communications “Enterprise” / Service Provider Platform Customers Service Provider Extended Servicer Provider Application Developers
  • 10. IoT Sensing-as-a-Service
  • 11. Built-in Cloud Computing – “Pay-per-Use”
  • 12. Participatory Sensing - “Rapid deployment”
  • 13. Sharing and Reusing – “Free or Paid”
  • 14. Reduction of Data Acquisition Cost – “Sustainable Business Model”
  • 15. Collect Data Previously Unavailable – “Assist scientific community or survey activities”
  • 16. “New Perspectives”
  • 17. Applications – “monetizing”
  • 18. Real-Time Data – “for decision making and policy making”
  • 19. EMAIL: mazlan@gmail.com LINKEDIN: my.linkedin.com/in/mazlan/ TWITTER: mazlan_abbas SLIDESHARE: www.slideshare.net/mazlan1 FACEBOOK: www.facebook.com/drmazlanabbas

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