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Role of social media in strengthening the employee community

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  • Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs. Managers need to realise that social media is much more than Facebook or LinkedIn.
  • Employers faced with reduced communication budgets and resources are turning to social media to keep their workforces engaged, according to a survey released today.To better engage your employees, make sure they know of the company successes. Employees always appreciate getting the "inside scoop," and it makes them feel more a part of the company team. Of course, there may be some employees who abuse the privilege of having access to social media sites. But the other benefits to allowing employees to access these sites - higher employee engagement, better customer service, etc - can far exceed the downside. 
  • Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs. Managers need to realise that social media is much more than Facebook or LinkedIn.
  • A regular blog posting from the president or management team providing insight into new product launches, sales trends, and new market opportunities can help employees feel more a part of the company, and help them understand how their role affects  the company.
  • Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, more personally and more effectively.
  • We want to transform how we communicate and collaborate internally using social media tools and techniques. If this is how our people are communicating outside the office, it’s important that we make the channels available to them at work.
  • Corporate blogs are nothing new. They have been around long enough to see mainstream adoption from companies like GM, HP and Bank of America. Corporate blogs are usually maintained by marketing or PR teams, with CEOs and upper level execs popping in every once and awhile to make an announcement or two. Most CEOs that don’t use social media say they “don’t have time to play on the Internet” or “It’s not a good use of my time”.
  • Establish some rules around usage - appropriate sites to visit on company time vs. over the lunch hour, limit the amount of time allowed on social media, posting to company sites, etc. 
  • Helping your employees understand their role in building your company through the proper use of social media can be made part of a healthy, corporate culture. Once the parameters are set, continue to develop ways that your employees can play a part in growing the company using new technology tools.

Role of social media in strengthening the employee community Role of social media in strengthening the employee community Presentation Transcript

  • The  Salient  Role  of  Social  Media  in   Strengthening  the  Employee   Community     Dr.  Mazlan  Abbas   MIMOS  Berhad  
  • The  Different  ERAs…..  “We create the Internet” “We use the Internet” “We live and breathe the Internet” Create Use Live Digital   Na;ves  
  • Many  s5ll  feel  that  Social  Media  is   something  that  is  used  for  consumers,  and  rarely  for  internal   communica5ons.  
  • Summary  •  Supplemen5ng  internal  communica5on  with   the  aid  of  Social  Media    •  Maintaining  transparency  of  communica5on   via  Social  Media  for  internal  communica5on    •  Measuring  the  engagement  success  rates  and   par5cipa5on  of  employees  via  Social  Media    
  • Summary  •  Employee  engagement  issue     –  How  to  ins5ll  and  internalize  a  strong  sense  of  belonging   by  the  employees  towards  the  organiza5on   –  Can  be  done  via  enhanced  communica5on  track,  refined   leadership  and  an  improved  set  of  training  and   development.    •  Methods  to  improve  communica5on     –  The  social  media  is  seen  as  the  most  possible  medium.    •  Aid  of  social  media   –  Whether  the  employees  will  feel  more  ‘close’  to  the   organiza5on  by  knowing  everybody  and  everything  that   happens  in  the  organiza5on.    
  • Summary  •  Transparency  as  one  of  the  major  setback   –  Social  media  will  assist     •  A  beLer  communica5on   •  Contribute  to  ac5ve  engagement   •  BeLer  working  environment   •  Lower  rate  of  aLri5on/turnover     •  Accelerate  business,  growth  and  profit.    
  • What  is  Employee  Engagement?     “A  heightened  emo;onal  connec;on  that  an   employee  feels  for  their  organiza5on,  that   influences  them  to  exert  greater  discre5onary  effort   to  their  work”    
  • Key  Drivers   •  Trust  &  Integrity   •  Nature  of  the  Job   •  Career  Growth  Opportuni5es   •  Pride  in  the  Organiza5on   •  Coworkers   •  Employee  development   •  Rela5onship  with  management    
  • Research  indicates   that     “29%  of  employees   are  Engaged        54  %  are  Not-­‐Engaged     17  %  are  Ac;vely   Disengaged”     [SOURCE:  The  Gallup  Management  Journals  semi-­‐annual  Employee  Engagement  Index]    
  •  An  engaged  employee  has  the   same  a^tude,  drive,   passion  ,  belief  as  the  head   of  the  organiza5on  
  •   BeLer  Communica5on   Between  Leaders  and   Employees    
  • How     Leaders  need  to  get  closer  to  the   employees     Employees  need  to  get  closer  to   Leaders    
  • How  Can  This  Gap  Be  Bridged?   Social  Media   (79%)   Employee   NewsleLer   Email  (75%)   (28%)   Communica5on   Methods   Website  (36%)   Intranets  (72%)   Face-­‐to-­‐Face   Mee5ngs  )50%)  [SOURCE:  hLp://www.effec5vehrcommunica5ons.com]  
  •  
  • Social  Media   Online  technologies  and   Enables   prac5ces  that  people  use   Collabora5on   to  share  opinions,  insights,   experiences,  and   perspec5ves  with  each   other.   Increased   Social   BeLer   Media  Par5cpa5on   Communica5on   Increases   Produc5vity  
  • What  is  Collabora5on?  Collabora5on  is  the  shil  from  a  command  and  control  culture  to  a  more  democra5c,  inclusive  style  where  individuals  and  departments  work  together  produc5ve,  across  hierarchies,  to  achieve  the  same  end  game  
  • Employees  Connect  &  Communicate   Func5ons   Connect  &   Countries   Communicate   Hierarchies   Across   Divisions  
  •   Leaders   collaborate   with   employees    Employees  collaborate  with  Leaders    
  •   Social  Media  Also   Enables  Instant  User  Par5cipa5on  
  • Social  Media  Tools  
  • Recrui5ng   Businesses   Crisis  Management   Use  Social   Engagement   Media   Corporate   Knowledge  
  • RSS  •  Really  Simple  Syndica5on  •  Used  to  publish  updates  for   websites  with  blogs,  news   headlines,  audio  and  video   clips  •  Allows  readers  to  easily   stay  informed  by  retrieving   the  latest  updates  from  the   sites  they  are  interested  in   instead  of  having  to  got  to   each  site  •  RSS  is  read  using  an  "RSS   reader“  or  a  "feed  reader“  
  • Uses  of  RSS    •  Blogs,  wikis  etc..  are  all  RSS  capable  •  Subscribe  to  topics  that  are  of  interest  to  the   individual  •  Easy  to  stay  updated  on  current  events  •  News,  headlines,  market  updates  etc.    
  • Benefits  of  RSS  •  Content  generated  is  customized  to  employee   needs  •  Micro-­‐communi5es  built  within  an   organiza5on  •  Like  minded  employees  connect    •  Cuts  down  on  unnecessary  emails  •  Increases  produc5vity  
  • Social  Networks  •  Online  grouping  of  individuals  into  specific  groups  •  Users  have  profiles  that  include  photos/info.  about   them  •  Informa5on  displayed  is  customizable  by  user  and   restricted  by  the  site  •  Connect  with  other  users  •  Groups  •  Discussions  •  Share  videos/photos/files  •  Customized  applica5ons  •  Events   “ E n g a g e m e n t ”  
  • Uses  of  Social  Networks  •  Organize  events  quickly  and  easily  •  Internal  directories  with  a  personal  touch  •  Start  discussions  or  ask  for  informa5on  •  Groups  around  a  par5cular  topic  •  Recrui5ng  tool  •  People  will  know  who  knows  who  knows   what,  and  will  know  it  faster    
  • Benefits  of  Social  Networks   •  Connect  people  and  build  rela5onships  across  boundaries  of   geography  or  discipline     •  Provide  an  ongoing  context  for  knowledge  exchange     •  ALune  everyone  in  the  organiza5on  to  each  others  needs   •  Mul5ply  intellectual  capital  by  the  power  of  social  capital,   reducing  social  fric5on  and  encouraging  social  cohesion     •  Create  a  community  memory  for  group  delibera5on  and   brainstorming  that  s5mulates  the  capture  of  ideas  and  facilitates   finding  informa5on  when  it  is  needed.   •  Improve  the  way  individuals  think  collec5vely  –  moving  from   knowledge-­‐sharing  to  collec5ve  knowing.     •  ALract  and  retain  the  best  employees  by  providing  access  to   social  capital  that  is  only  available  within  the  organiza5on    
  • Nega5ve  Impacts  of  Facebook  •  Stalking  •  Distrac5on  to  the   learning   environment  •  Poor  display  of  self-­‐ image  •  Spying  on   Employees  and   Unsuspected  Users  •  Ethical  Issues  
  • Blog  •  Blog  is  short  for  web   log  •  Displayed  in  reverse-­‐ chronological  order  •  Images/video  can  be   embedded  into  post  •  Posts  can  be  tagged/ categorized  •  RSS  keeps  followers  up   to  date  •  Widgets  for   customiza5on    
  • Uses  of  Blog  •  Ability  to  comment  •  Provide  links  and  thoughts  on   topic  •  Some  provide  commentary  or   news  on  a  par5cular  subject  •  Others  func5on  more  as   personal  diaries  •  Customizable  user  interface  •  Leaders  can  provide  their   views  and  solicit  employee   input  
  • Benefits  of  Blogs  •  Build  a  knowledge  base  •  Shorten  gap  between   leaders  and  employees  •  Gather  valuable   informa5on  •  Employees  have  a   mechanism  to  contribute   their  ideas/opinions  •  Easy  for  readers  to   iden5fy  hot  topics   Rela5onship  Force  Mul5plier  
  • Wiki  •  A  document/website  that  can  be  edited  by   users  •  User  permissions  can  be  pre-­‐determined  •  Living  document  •  Previous  edits  are  backed  up  •  Easy  to  revert  to  previous  versions  •  Customizable  subscrip5on  to  updates  
  • Uses  of  Wiki  •  Documents  needing  approvals  •  Development/delivery  of  policy  documents  •  Organizing  events  •  Manuals  kept  up  to  date    •  Knowledge  base  •  Planning/organizing  events  •  Collabora5ng  on  projects  •  Ability  to  comment  •  Customizable  user  interface  
  • Benefits  of  Wiki  •  Increases  produc5vity  •  Cuts  down  on  confusion  of  keeping  track  of   documents  in  email  •  Instant  feedback  •  Great  for  collabora5on  between   geographically  dispersed  teams  •  Cuts  down  on  unnecessary  email  
  • Microblogs  •  Form  of  mul5media  blogging    •  Users  send  brief  text  updates    •  Viewed  by  anyone  or  by  a   restricted  group  which  can  be   chosen  by  the  user  •  Restricted  to  140  characters  •  Search  for  relevant  topics  •  RSS  capability  •  Share  links  
  • Uses  of  Microblogs  •  Share  links  •  Updates  on  events,  mee5ngs  •  Say  the  most  important  thing   in  the  fewest  words  possible  •  Quick  to  read  and  write  •  Provide  instant  alerts  to  new   blog  posts,  or  interes5ng   ar5cles  •  Allows  you  to  listen,  and   respond  immediately  
  • Benefits  of  Microblogs  •  Subscribers  are  really   interested  in  what  you   have  to  say  •  Your  subscribers  will  get   to  know  you  through  the   links  you  deliver  and  the   comments  you  make  •  You  can  get  to  know   people  quickly  and  well  •  Instant  way  to  raise   awareness  
  • Podcas5ng  •  A  combina5on  of  audio  and/or  video  that  is  made  available  for   download  via  syndica5on  •  This  syndica5on  aspect  of  the  delivery  that  separates  a  podcast   from  a  file  available  for  download  •  Subscribers  can  listen  to  podcasts  through  their  computers,  iPod,   iTunes  •  Allows  individuals  to  produce  their  own  shows  quickly  and  easily  •  Users  determine  the  5me  and  place  to  listen  to  their  shows  
  • Uses  of  Podcas5ng  •  Informa5onal  content  •  Promo5onal  clips  and  interviews  •  Industry  or  organiza5onal  news,  investor  news   and  commentaries  •  Instruc5onal  informa5onal  materials  •  Respond  to  employee  feedback  and  concerns  
  • Benefits  of  Podcas5ng  •  Reach  a  new  audience  by  including   another  media  op5on  •  Audio  podcasts  allow  a  listener  to   mul5-­‐task,  so  they  could  end  up   listening  to  you  on  the  way  to  work  on   while  they  browse  the  web  •  Build  a  rela5onship  with  your  listeners   by  pu^ng  a  voice  to  you  •  Highlight  your  authority  by  giving   away  useful  informa5on  can  highlight   your  exper5se  in  your  field  and  might   make  people  more  likely  to  trust  you   in  future  
  • Video  /  Photo  Sharing  •  Tools  that  enable  the  upload  and  sharing  of   videos/images  •  Sharing  of  ideas  through  videos/photos  •  Easy  to  create  via  webcams,  mobile  phones  •  Easy  to  embed  within  blogs,  wikis,  microblogs    
  • Uses  of  Video  /  Photo  Sharing  •  Break  down  barriers  and  disseminate   informa5on  clearly  •  Easy  to  produce  via  webcams,  mobile  phones  •  Share  ideas  through  these  media  •  Can  respond  to  an  update  with  a  video/image  
  • Benefits  of  Video  /  Photo  Sharing  •  Entertaining  and   engaging  •  Organiza5on  updates  •  Visual  Corporate  history  •  Most  likely  to  get    your   message  across  to  your   employees  •  Create  micro-­‐ communi5es  around  a   topic/discussion  
  • 7  Tips  for  Implemen;ng  Social   Media  in  Your  Company    
  • Establish   Ownership   Not  for  Entry-­‐ Protected   Level   TwiLer   Employee   Accounts   7  TIPS   Obtain   Internal   Execu5ve   Company   Buy-­‐In   Blog   Bring  Social   Media   Reports  to   Regular   Mee5ngs  [Source:  Corporate  Eye]  
  • Implemen;ng  Social  Media   Within  Your  Organiza;on    
  • Implementa5on  Steps  
  • Ingrain  Social  Networking  into   Corporate  Culture  •  Develop  your  social  networking  policy  •  Announce  the  social  media  plan  to  employees  (Sales   growth?  Customer  service?  Corporate  branding?)  •  Launch  social  networking  to  new  hires  in  their   onboarding  program  •  Consider  doing  some  social  media  training  •  Make  it  fun  (but  know  the  rules  –  acceptable  use,   amount  of  5me)  •  Reinforce  good,  social  media  e5queLe  regularly  •  Give  periodic  employee  updates  on  how  online   ini5a5ves  are  working  
  • Thank  You