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Providing the Eco-System for Technology and Content Growth in Malaysia
 

Providing the Eco-System for Technology and Content Growth in Malaysia

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Presented at Fixed Mobile Convergence Alliance (FMCA) Open presence Workshop 2008, Malaysia

Presented at Fixed Mobile Convergence Alliance (FMCA) Open presence Workshop 2008, Malaysia

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    Providing the Eco-System for Technology and Content Growth in Malaysia Providing the Eco-System for Technology and Content Growth in Malaysia Presentation Transcript

    • Providing the Eco-System forTechnology and Content Growth in Malaysia Dr. Mazlan Abbas Senior Director and Head Wireless Communications Cluster MIMOS BERHAD (Email: mazlan.abbas@mimos.my) FMCA Open Presence Workshop 26 March 2008, Malaysia 1
    • Summary of Presentation• Introduction to MIMOS• The Problem, The Solution & The End-Game• The Making of IMS CoE• The Question - “Chicken or Egg - Which Comes First?”• Building Aggregated Services – An Example• Creating The Catalyst – The Ecosystem• Conclusion FMCA Open Presence Workshop 26 March 2008, Malaysia 2
    • MIMOS R&DOverview & Direction FMCA Open Presence Workshop 26 March 2008, Malaysia 3
    • HISTORYHistory of MIMOS MIMOS has evolved from a Unit under Prime Minister’s Office to become the 2004-2006 National R&D Institute in ICT & Microelectronics 1997-2003 Starting in 2004, MIMOS will focus 1991 - 1996 on applied and industrial R&D to 1985 - 1990 In 1997, MIMOS become the was corporatized National R&D MIMOS grew into as a fully owned Institute in ICT & a full-fledgedMIMOS started as Government Microelectronics Department under Companya Unit under the the Ministry of specializing inPrime Minister’s Science, Technology,Department to Technology and Business andinitiate technology Environment with Policydevelopment in ICT emphasis on R&D Development in& Microelectronics and also began the field of ICT & assuming role in Microelectronics Policy Development FMCA Open Presence Workshop 26 March 2008, Malaysia 4
    • MIMOS Synergy ModelUNIVERSITIES K-INDUSTRIES / K-SME& RESEARCH K-WORKERSINSTITUTIONS ADVANCED PRODUCTS, TECHNOLOGY SOLUTIONS (REALIZAT ION OF APPLICATIONS & APPLIED P LAT FORMS BY VERTICAL M ARKET) CONTENT RESEARCH (FORE IGN PURCHASE) DEVELOPMENT (COM MERCIALISAT ION) BASIC MIMOS K-EMPLOY EES RESEARCH R&D P LATFO RMS SHARING DE VELO P ME N T C O MP UTING (VIRT UAL ASSIST IN RESE ARCHERS) GRID GRID APPLIED C O MPUTING RESEARCH (TECHNOLOGY SHE LF ) SHELF) ADVANCED TECHNOLOGY (ARCHITECT URE & (ARCHIT ECTURE PLATF ORM) PLATFORM) DEVELOPMENTS (PROOF OF CONCEP T) CONCEPT ) FMCA Open Presence Workshop 26 March 2008, Malaysia 5
    • Malaysia Moving Towards K-Economy Factor Investment Innovation Driven Driven Driven (e.g. AGRICULTURE/ (e.g. MANUFACTURING/ (e.g. BIOTECH/NANOTECH/ MINING) REAL ESTATE/BANKING) INFOTECH/K-INDUSTRIES) FMCA Open Presence Workshop 26 March 2008, Malaysia 6
    • Commercialization Strategy MIMOS National Information and Communication Technology Research & Development mavcap V enture Capital Universities Partners Technoprenuer s K-Industries Research Institute Business Matching MDeC Multimedia Development Corporation Market Research Market Research FMCA Open Presence Workshop 26 March 2008, Malaysia 7
    • MIMOS R&D Applied ResearchAreas FMCA Open Presence Workshop 26 March 2008, Malaysia 8
    • MEMS in Precision Agriculture FMCA Open Presence Workshop 26 March 2008, Malaysia 9
    • Knowledge Grid FMCA Open Presence Workshop 26 March 2008, Malaysia 10
    • Information Security FMCA Open Presence Workshop 26 March 2008, Malaysia 11
    • MakCik PC – Bridging Net Contents to Rural Folks FMCA Open Presence Workshop 26 March 2008, Malaysia 12
    • Wireless Communications FMCA Open Presence Workshop 26 March 2008, Malaysia 13
    • Technology Transfers FMCA Open Presence Workshop 26 March 2008, Malaysia 14
    • Centers of Excellence Cisco – Asian Center of Excellence in Networking Technologies (ACENT) Agilent Technologies – Center of Excellence in Test & Measurement Technologies in Asia FMCA Open Presence Workshop 26 March 2008, Malaysia
    • IMS CoE“A Center of Excellence in the Making” FMCA Open Presence Workshop 26 March 2008, Malaysia 16
    • The Problem, Solution and End-GameThe - Currently telecommunications operators are hesitant to embark on IMS and slow in implementing NGN infrastructure due to the lack of appealing IMSProblem applications. - The mission of IMS Centre of Excellence (CoE) in the 1st phase is to develop IMS-based applications and clients that would spur the growth of IMS.The - Once the IMS application and client are developed, further integration toSolution PSTN could be explored in other phases once the basic setup has been completed. - The CoE would be “IMS ready” for telecommunications operators to port and implement in their network with minimal changes.The End- - It is envisaged that by promoting application and client development for IMS the telecommunication operators would embrace and embark to roll-out theGame infrastructure in the near term (2nd phase). FMCA Open Presence Workshop 26 March 2008, Malaysia 17
    • Breaking the Vicious Cycle Where are the users? Telcos IMS don’t implement Infrastructure IMS! Telcos How to Break Users Devices “The Vicious Cycle”?DeviceManufacturers There are Applications no exciting applications ! Not enough device Applications support.. Developers FMCA Open Presence Workshop 26 March 2008, Malaysia 18
    • The Need to Create a Malaysian IMS Ecosystem “Developer Culture” can synonymously be phrased as a “Developer Ecosystem”. Either way, the idea is that a “developer culture” encompasses:- • A shared understanding of the problem(s) being solved. • A shared understanding of the general solutions to those problems. • The methods those solutions are applied to the problems, the means of solving the problems. • And, often, a method for evolving and adapting the community to new problems. Create IMS Centre of Excellence (CoE) FMCA Open Presence Workshop 26 March 2008, Malaysia 19
    • Telcos’ “Red Alert” “… To bring more new services to market in next 12 months” “… To be faster in launching services than the competitor!” “… To drive mobile data revenue in the next two years” “… To reduce the cost of each service launch” “…To reduce the time and energy to bring a simple service to life” FMCA Open Presence Workshop 26 March 2008, Malaysia 20
    • Building Aggregated Services viaCommunity of Content Developers FMCA Open Presence Workshop 26 March 2008, Malaysia 21
    • Ability to Create Aggregated Services With different services deployed … they can easily be combined to Through MSP ... work together Movie Ring-Tones TicketsWeb Services Interface Movie Ring-Tones TicketsMOBILITY SOLUTIONS PLATFORM (MSP) Resulting in increased revenue opportunities and improved user experience OPERATOR Subscriber Love the movie? To download the ring tone for the movie soundtrack theme, Enter code #733T Ticket Purchase Confirmation #02153000 Movie Showtime is Movie Tickets Ring-Tones 8.00PM FMCA Open Presence Workshop 26 March 2008, Malaysia
    • Ability to Create Aggregated Services With different services deployed … they can easily be combined to Through MSP… work together Movie Movie Ring-Tones Cips (MMS) Tickets Web Services Interface Movie Movie Location Ring-Tones Clips (MMS) Tickets Presence Location MOBILITY SOLUTIONS PLATFORM (MSP) Based Services Resulting in increased revenue opportunities and improved user experience OPERATOR Subscriber Love the movie? @ KLCC To download the ring tone for the movie soundtrack theme, Enter code #733T Ticket Purchase Confirmation #02153000 Now Showing @ Movie Showtime isMovie Movie Location TGVClips (MMS) Tickets Ring-Tones Presence 8.00PM Duyung Download Movie Clip? FMCA Open Presence Workshop 26 March 2008, Malaysia
    • Ability to Create Aggregated Services With different services deployed … they can easily be combined to Through MSP… work together Movie Movie On-line Ring-Tones Cips (MMS) Tickets Bookstore Web Services Interface Movie Movie Location On-line Ring-Tones Clips (MMS) Tickets Presence Bookstore Location MOBILITY SOLUTIONS PLATFORM (MSP) Based Services Resulting in increased revenue opportunities and improved user experience OPERATOR Subscriber Love the movie? @ KLCC To download the ring tone for the movie soundtrack theme, Enter code #733T Ticket Purchase Confirmation #02153000 Love the book? Now Showing @ Movie Showtime isMovie Movie Location On-line To download a Ring-Tones TGV 8.00PMClips (MMS) Tickets P resence Bookstore discount coupon Duyung Enter code #712T Download Movie Clip? FMCA Open Presence Workshop 26 March 2008, Malaysia
    • Creating the Catalyst - The Eco-System - FMCA Open Presence Workshop 26 March 2008, Malaysia 25
    • Cooperation with Application Developers New New services Shorter Development Shorter Development services Time Time Cooperation With Increased customer Increased customer Developers understanding understanding 26 Technological & Technological & Commercial Interface Commercial Interface Niche segments Niche segments FMCA Open Presence Workshop 26 March 2008, Malaysia
    • Building an IMS Center of ExcellenceThe Right Eco-System: Select: UnlimitedCreating the Developer Potential AppsCommunity Energize: Excite IMS CoE IMS CoE the industry Harnessing Ideas: New and Innovative Resources: 1000s of developers & CPs FMCA Open Presence Workshop 26 March 2008, Malaysia 27
    • IMS CoE in Malaysia - The Objectives• Building Techno-Entrepreneurships IMS COE assists individuals and companies who have the intention, drive and potential to excel in the mobility application industry.• Nurturing for Venture Creation IMS COE focuses on nurturing mobile application developers in venture creations, i.e. from idea generation to design, development, commercialization, all the way to creating and developing a business.• Platform for Applications Development IMS COE will provide an environment for Developers to develop and test the mobile applications. Participants will be given SDK to assist in the development.• Commercialization Support IMS COE provides Participants advice and consultation on the best possible means to market their products and services. As an immediate first step, IMS COE provides a channel for selected applications to be offered to local telcos subscribers; a direct go-to-market opportunity. Potential market will also include regional ventures. FMCA Open Presence Workshop 26 March 2008, Malaysia 28
    • Building IMS Ecosystem - Malaysia’s Ecosystem pe o nd lo g a Local CP Local 3rd party Regional 3rd ve nin on rs f (Media, Infotainment, parties Software vendors Regional CP de ree isiti Entertainment…) vendors sc qu Ac IMS Possible IMS Partner a COE(MIMOS) MoU/Contract us Are Fo c Application Government Layer Ministries ConsultingIMS Control Funding sources Layer Provide the I/F Training application channel Access for Malaysian Layer operators with Local Developer applications and Telco #1 content Support Telco #2 Marketing Telco #3 Telco #4 Other SP with different access Other regions networks FMCA Open Presence Workshop 26 March 2008, Malaysia 29
    • Who Can Become Member of IMS Developer Ecosystem? Content Device Vendors Providers •Device Manufacturers Developers •Basic 2G & 3G Contents •Web Services •Individual •Companies •Banks •Colleges •Bookstores •Cinemas /Universities •Shops •Hotels •etc FMCA Open Presence Workshop 26 March 2008, Malaysia 30
    • How to Reach the Market… Developers “Work with Telco” “Develop for Telco” Ideas Ideas Generation Generation Telco Telco Business Consumer Market Market FMCA Open Presence Workshop 26 March 2008, Malaysia 31
    • The 10 Tips for the DEVELOPERS – “How-To”1. Survey the market and the apps that have been launch by the telcos in Malaysia. Do not duplicate things which have been launched unless yours is being proven to be better.2. Ensure you have good technical support to convince the telcos. A good product need to have proper customer service support and clear product roadmap. Its not something which is "one-off" sort of app. You cannot simply "run" away after selling the product to the telcos.3. Have a good system that can consolidate your data (traffic) against the telcos. There might be variances that you might challenge with the telcos. And normally the telcos have the right to use their traffic data to make payment to you.4. Ensure your apps have the right capability to charge the customers.5. Get a reliability system to host your application. Cannot afford any downtime. FMCA Open Presence Workshop 26 March 2008, Malaysia 32
    • The 10 Tips – “How-To”6. A telco can commercialize with a techno-preneur but if possible (advisable), work with an established company (CPs) that have establish relationship with the telcos as your business partner. Its easier to convince this way rather than an unknown company.7. Be flexible in your business model. You might lose in the short term but gain in long term. There are times when the telcos didnt realize that a revenue share model can be very risky to them and finally they have to pay A LOT to the CPs. How they wish they just buy the solution....8. Get to know the people in the telcos to ensure you have the buy-in. Some sales life-cycle can be 1 month but some can be 6-12 months period. Dont expect fast wins.9. Dont raise your hope so much if there is a verbal agreement from the telcos. Things are so "volatile"... Decisions can change very fast. Get an official award letter.10. Ensure that your products have the trust from the customers. Dont cheat them and try FMCAmake fast money. 2008, Malaysia to Open Presence Workshop 26 March 33
    • “Develop  Trial” Before Commercialize• Develop customer understanding on selected application areas, and gather end-users’ views on IP Multimedia applications.• Collect information about customer behavior in the trial environment.• Seek the best current practice/preparation for the possible commercial IMS launch.• Identify technical issues that need to be solved before commercial IMS.• Evaluate, implement and test technical solutions for provisioning of IMS-based services.• Evaluate and test potential charging models. 34 FMCA Open Presence Workshop 26 March 2008, Malaysia June 7, 2006 34
    • Conclusion• Telecommunication operator would benefit from innovative applications developed on the CoE by local developers that would generate new revenue stream.• Application developers on the other hand would have a platform to test their innovative applications based on IMS standards on the CoE.• The “IMS ready” application would provide a wider platform for the application provider to market their application.• The direct advantages of this synergy can be experience by end users by having wider and richer applications that can enhance their life. FMCA Open Presence Workshop 26 March 2008, Malaysia 35
    • ThanksFMCA Open Presence Workshop 26 March 2008, Malaysia 36
    • Author’s Profile Dr. Mazlan Abbas received his Ph.D. degree from the Universiti Teknologi Malaysia in 1993. He joined Universiti Teknologi Malaysia in 1984. From 1984 to 1992 he was a Lecturer and Associate Professor at the University. Dr. Mazlan left the academia and joined Celcom (Malaysia) Berhad i.e. one of Malaysia’s mobile network operator. He had served many in management positions including as the Vice President of R&D, Billing Operations, Technology & Technical Management, Network Management, Integrated Business Solutions and Mobility Solutions. In Oct. 2006, he left Celcom and joined MIMOS as the Senior Director for Wireless Communications Cluster and also the Lab Director for Wireless Technology & Architecture. The Wireless Communications Cluster, which comprises of 3 Labs – Communication Networks & Solutions, Wireless Networks & Protocols and Wireless Technology & Architecture embarks on R&D activities ranging from the design of WiMax Baseband Chip, design of Wireless Grid via WiMax Mesh Network Infrastructure, development of testbed, conformance and interoperability testing of IPv6. Email: mazlan.abbas@mimos.my FMCA Open Presence Workshop 26 March 2008, Malaysia 37