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Innovation Challenges in the Wireless Broadband Eco-System
Unlike invention, which usually requires a flash of inspiration,
innovation is a process of coordinated activities that, when
linked with identified opportunities, generates new value for the
                 organisation and the customer.
Country       2008-2009   Rank   Country       2009-2010   Rank
USA           5.28        1      Iceland       4.86        1
Germany       4.99        2      Sweden        4.85        2
UK            4.84        3      Hong Kong     4.83        3
Sweden        4.82        4      Switzerland   4.82        4
Singapore     4.81        5      Denmark       4.72        5
South Korea   4.73        6      Finland       4.66        6
Switzerland   4.73        7      Singapore     4.65        7
Denmark       4.69        8      Netherlands   4.62        8
Japan         4.65        9      New Zealand   4.60        9
Netherlands   4.64        10     Norway        4.59        10
Canada        4.63        11     USA           4.57        11
Hong Kong     4.59        12     Canada        4.55        12
Finland       4.57        13     Japan         4.50        13
…             …           …      …             …           …
Malaysia      4.06        25     Malaysia      3.77        28
Innovation Challenges in the Wireless Broadband Eco-System
Communications -> Information -> Knowledge -> Power
PRODUCT
 IDEAS      DEVELOPMENT




SOLUTIONS     MARKETING
Challenges




Supporting Ecosystem
“We create the Internet”   “We use the Internet”   “We live and breathe in
                                                   the Internet”




  Create                     Use                   Live
Devices/Users                                        Gbytes      Mobile Internet Capacity
1,000,000                                                        Mobile
                                                                               14
                                                                                                                                               Capacity
                                                                Internet                                                                       Demand
 100,000                                                                       12
                                               Desktop
  10,000                                       Internet                        10

    1000                               PC
                                                                10B+            8
                                                              Connected
                                                 +1B           Devices
     100           Minicomputer                                                 6
                                                                                                                                               Capacity
                                   +100M                                                                                                       Supply
      10 Mainframe                                                              4
                       +10M
       1                                                                        2
            +1M
                                                                                0
            1960   1970    1980       1990        2000       2010       2020        2010     2011    2012      2013      2014        2015   2016
                     Source: Morgan Stanley Mobile Internet Report Dec ‘09                          Source: Rysavy Research Feb;10
Subscribers (MM)                         First 20 Quarters Since Launch
     100


      80

                                                                            Mobile Internet
      60


      40
                                                                                                         Desktop Internet

      20


       0
           Q1           Q3          Q5           Q7           Q9          Q11            Q13             Q15            Q17            Q19

                                              Quarters Since Launch
       Note AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Source: Morgan Stanley Research Estimates, April 2010
Global Mobile vs. Desktop Internet User Projection, 2007 – 2015E
Internet Users(MM)
  2,000


  1,600                   Desktop Internet Users


  1,200
                                                              Mobile Internet Users

    800


    400


      0
          2007E   2008E     2009E       2010E          2011E          2012E            2013E   2014E   2015E

                               Source: Morgan Stanley Research Estimates, April 2010
Beyond email. Beyond voice


     10GB                                                                       600
 Average data usage per month                                             Concurrent users per site




                                  548GB
                     Highest user consumption                         record         in 1
                                     month



     Over   57%                                                 1,700TB
Rich Media activities on P1’s network                              Average monthly network traffic

             [SOURCE: Michael Lai Keynote Speech, WiMAX Forum SEA Regional Focus Conference 2010]
AT&T's iPhone Mess                    KDDI Confirms LTE Migration Plan
The iPhone has swamped AT&T's              But Will Use WiMAX and WIFI too
                                            KDDI’s President and Chairman, Tadashi
  data network and sparked a
                                         Onodera stated at GSMA Mobile Asia Congress
      consumer rebellion.                                    2010.
                                                     TeleGeography Comms
                                                            Update
            Cover Story                                Wed, 17 Nov 2010
          February 3, 2010

 A Network Optimized for Mobile Voice    LTE will not be sufficient to cope with such
Cannot Handle High Numbers of Mobile    huge data demands so we also need to use
            Internet Users              other technologies such as WiMAX and WiFi


                         Traffic Equivalents*
                1 Laptop= 15 Smartphones = 450 Voice
                               Handsets
                                                               [ Source: Cisco, 2009]
A Broadband Nation
Needs A Healthy DNA
The Ecosystem for
                                     Wireless Broadband
                Devices                    Nation



                Eco-
               system
                DNA
Applications              Networks




                                     We Need the Right DNA!
Devices
Create
                                                              High-Performance
                  Creator

                                                                   Laptop                    UMPC
Information




                                                                             Laptop                               DIGI-Cam
              Usage
                            Carry & Edit



                                                 TV




                                                                   UMPC
                                                                                       UMD
                                                                                                     eBook
              Consumer




                                             Navigation

                                                                                                                   Dual Mode
                                                                          UMPC         PMP                          Handset
                            View




                                                                                                    Navigation
                                                           Modem



                                              In-Car
                                                            Gateway
                                           Entertainment                              Game          PMP
                                                                                                                        MP3
                                                                                                                       Player

                                            Fixed &                Briefcase           Handbag                   Palm
                                           In Vehicle                                  Backpack                  Pocket

                                                              Portability / Mobility
Never Ending Battle for
“Networks Superiority”


Networks
Disruptive Transformation




Bandwidth                                         Applications

            • Apps and Apps Store
            • Higher quality-of-experience
            • Higher sessions and session rates
            • New monetization models



                                         Applications
Android Market

                      Windows
                                                         App Store
                     Marketplace




     Verizon Media                                                   Blackberry App
          Store                                                          World



                             Mobile
Telus Mobility App
       Store                App Stores                                 Ovi Store - Nokia




                                                               PlayNow Arena –
           Symbian Apps
                                                                 Sony Ericsson


                             Samsung App      PocketGear App
                                Store              Store
Consumers increasingly
want to access the same
Internet content and
services on their mobile
phones that they can
from fixed access/PCs
[http://online.wsj.com]
Innovation Challenges in the Wireless Broadband Eco-System
100M FB
users on
 mobile
500   Users       114
 M                 M


41      Login     27
      everyday    %
%
      Login via
30                37
       mobile
%                 %

1      Update
2      Status     52%
%     everyday
User
Generated
 Contents
Exceeds 2 Billion views a day. Nearly double the prime-time
 audience of all 3 major U.S. broadcast networks combines


         24 hours of video uploaded every minute



   Average person spends 15 minutes a day on YouTube


  More video uploaded to YouTube in 60 days than all 3
         major US networks created in 60 years


 Hundreds of Millions of videos watched every month on
                     mobile devices


The YouTube is embedded across 10s of Millions of Website
Net Traffic Exponential
                     Growth!
                                                                         1% Rule
                                                                    (Internet Culture)
                                                             One will create content, 10 will
                                                             "interact" with it (commenting or
                                                             offering improvements) and the other
                                                             89 will just view it.

                                                                      90-9-1 Principle
                                                             1% of people create content, 9% edit
                                                             or modify that content, and 90% view
                                                             the content without contributing.

[Sysomos analyzed over 2.5 million YouTube videos that were embedded in blog posts between July and December 2009.]
1 All services executed in the Cloud
                   1.
                        Ecosystem.
                                                                         Government Data
                   2.
                   2    Government Data Aggregation across
                        Ministries.
                   3.
                   3    Dashboarding Reports for easy review.              2
                   4.   Intelligent Services Delivery Platform for
                   4
                        quick public dissemination.
                   5.
                   5    Tablet/Slate machines for easy
                        technology adoption.
    5 Tablet for
    5

    Government                                             1
                                                                            Secured
                                                                          Information
                                                                          Aggregation
4




                                     Information
                                                                     3
                                     Presentation                                Trademarks shown belongs to respective
                                                                                                                 owner
                                                                                                       29
Sustaining the Innovation
Helping to Position Malaysia
                 Patent Ranking at the Global Level
                                                   WIPO-World Intellectual Property Organisation
                                                   PCT - Patent Cooperation Treaty



2010                     49%      51%              28th         302
                                                                Patents        38th

                                                                    218
                                                                    Patents
2009              41%     186th           59%            30th

       3,254th
                                                                              205
2008                                      91%                   33rd          Patents




       0          5      10       15        20     25          30             35          40
                                   PCT/WIPO Ranking

                        MIMOS          Other Malaysian Applicants
Driving National Priorities
         •   Economic Growth
         •   Competitiveness
         •   Productivity
         •   High-income Jobs
         •   Better Quality-of-Life




Creating the Global Malaysia Incorporated
Innovation Driven Economy
To Support The New Economic Model
Revenue growth

                                                                    Late
                                                                    Majority, Conser
                             Early
                                                                    vatives
                             Majority, Pragma
                             tists
     Early                                                                              Laggards, Sceptic
     Adopters, Vision                                                                   s
     aires
Lead Users,
Innovators



              LU        EA                      EM           LM                La


                                                                                    Time
                                          The Chasm       Crack 2
                        Crack 1                                               Crack 3
                                         Communications
                                           Breakdown
Manufacturer

          Product
           House                              System
                                            Integrator


                                 Telco
                                                           Reseller &
R&D
                                                           Distributor


                     Users                               Regulator


      Applications                                   Content
       Developer               Content              Aggregator
                               Provider
                                                   App Stores
Loyalty


                                  iPod


The “Cloud”      iTunes                         iPhone
                                                          Mobile
                                                         Internet
                           Innovation
                            “Think Different”

Entertainment   Apple TV                         iPad    Closing
                                                         The Gap
                               Macbook
                                 Air


                           Mobile Computing
Challenges of
Commercialization
TECHNOLOGY   CREATION                RESEARCH       DEVELOPMENT      COMMERCIALISATION   MARKET

                                               MIMOS
                                     Research & Development
                                     and Technology Transfer
                                                                      Venture Capital
              Universities




                                                                       Partners


                                                                    Technoprenuers
              Research
              Institute




                                                                      K-Industries


                                                                     Business Matching




                                                           Market Research
                             Market Research
MIMOS’ Role in Industry & Market
                                  Creation
                   Basic          Applied         Product     System         Service         Market
                 Research         Research       Company    Integrator      Provider         Creation


                            MIMOS’ Charter:                 Commercialisation Path:
                            • IP Creation                   • Productisation
                            • Prototype Development            • Business Planning
                            • Technology Transfer              • Product Lifecycle
                                                            • Manufacturing
                 Inflection Point for                       • Regulatory Approval
                 Commercialisation                          • Branding & Distribution Channel
                                             Industry Gap                  Commercial Risk
Risk magnitude




                                             Critical
                                             Competency                    Technology risk
                                             lacking
                                                                                        39
Issue #1: Local Product Companies Are Small

  - Minimal revenue; minimal
  impact on economic needle
                                 Global/Export
  - Require substantial          Revenue
  handholding
  - No financial stamina to go
  global



Reseller/Se
                                       System                Product
  rvice
                                      Integrator            Company
 Provider




                                   Domestic
                                   Revenue
Small Companies Competency

                                               Design &
                      Basic      Applied                          System        Service
                                                Product                                        Market
                    Research     Research                       Integrator      Provider
                                               Company




                                               Critical
                                            Competency Box
Competency/ Skill




                                                                                           Technology
                     Business                                                              Competency
                    Competency




                                              © 2010 MIMOS Berhad. All Rights
Issue #2: Large Domestic Companies
                    Are Not Product Companies
  - Not keen to invest in R&D
  - Risk averse in new technology
  - Difficulty in justifying new    Global/Export     Missing
                                    Revenue
  venture to the Board




Reseller/Se
                                          System                 Product
  rvice
                                         Integrator             Company
 Provider




                                      Domestic
                                      Revenue
Large Companies Competencies

                                       Design &
               Basic      Applied                   System         Service
                                        Product                                 Market
             Research     Research                Integrator       Provider
                                       Company




                                                                               Business
                                       Critical                               Competency
                                     Competency
                                        Box

                                                               Technology
Competency




                                                               Competency
Issue #3: Difficult for Small Local
        Product Companies to Engage MNCs

• MNC reluctant to work with non reputable local
  product companies
   • Sustainability
   • Capability
   • Branding

• Local product companies has problem to meet the
  stringent requirement of MNC
   • CMMI
   • ISO
   • IP protection
Basic                             Product       System        Service
                         Applied                                                   Market
     Research                            Company      Integrator      Provider
                         Research
   (Universities)                      (Industry)   (Industry)     (Industry)



 DEVELOP            TECH TRANSFER                      DRIVE SUPPLY

• Center of Excellence      • Domain expertise
• Global IP Protection        training
• Technology Transfer

                    NURTURE           TECH VENTURE & INCUBATION DRIVE DEMAND

       GO-TO-MARKET                   WORLD CLASS PRODUCT                  GO GLOBAL
• Market Proof of Concept/Pilot      • Product development           • Channel development
• Leverage Government/GLC            • Product Lifecycle Mgt         • Business Matching with
  procurement process/projects       • Manufacturing/Production        MNC and market
                                       Strategies
                                     • Regulatory Approval
•

•

•

•
•

•
Thank you
  http://twitter.com/mazlan_abbas

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Innovation Challenges in the Wireless Broadband Eco-System

  • 2. Unlike invention, which usually requires a flash of inspiration, innovation is a process of coordinated activities that, when linked with identified opportunities, generates new value for the organisation and the customer.
  • 3. Country 2008-2009 Rank Country 2009-2010 Rank USA 5.28 1 Iceland 4.86 1 Germany 4.99 2 Sweden 4.85 2 UK 4.84 3 Hong Kong 4.83 3 Sweden 4.82 4 Switzerland 4.82 4 Singapore 4.81 5 Denmark 4.72 5 South Korea 4.73 6 Finland 4.66 6 Switzerland 4.73 7 Singapore 4.65 7 Denmark 4.69 8 Netherlands 4.62 8 Japan 4.65 9 New Zealand 4.60 9 Netherlands 4.64 10 Norway 4.59 10 Canada 4.63 11 USA 4.57 11 Hong Kong 4.59 12 Canada 4.55 12 Finland 4.57 13 Japan 4.50 13 … … … … … … Malaysia 4.06 25 Malaysia 3.77 28
  • 5. Communications -> Information -> Knowledge -> Power
  • 6. PRODUCT IDEAS DEVELOPMENT SOLUTIONS MARKETING
  • 8. “We create the Internet” “We use the Internet” “We live and breathe in the Internet” Create Use Live
  • 9. Devices/Users Gbytes Mobile Internet Capacity 1,000,000 Mobile 14 Capacity Internet Demand 100,000 12 Desktop 10,000 Internet 10 1000 PC 10B+ 8 Connected +1B Devices 100 Minicomputer 6 Capacity +100M Supply 10 Mainframe 4 +10M 1 2 +1M 0 1960 1970 1980 1990 2000 2010 2020 2010 2011 2012 2013 2014 2015 2016 Source: Morgan Stanley Mobile Internet Report Dec ‘09 Source: Rysavy Research Feb;10
  • 10. Subscribers (MM) First 20 Quarters Since Launch 100 80 Mobile Internet 60 40 Desktop Internet 20 0 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Note AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Source: Morgan Stanley Research Estimates, April 2010
  • 11. Global Mobile vs. Desktop Internet User Projection, 2007 – 2015E Internet Users(MM) 2,000 1,600 Desktop Internet Users 1,200 Mobile Internet Users 800 400 0 2007E 2008E 2009E 2010E 2011E 2012E 2013E 2014E 2015E Source: Morgan Stanley Research Estimates, April 2010
  • 12. Beyond email. Beyond voice 10GB 600 Average data usage per month Concurrent users per site 548GB Highest user consumption record in 1 month Over 57% 1,700TB Rich Media activities on P1’s network Average monthly network traffic [SOURCE: Michael Lai Keynote Speech, WiMAX Forum SEA Regional Focus Conference 2010]
  • 13. AT&T's iPhone Mess KDDI Confirms LTE Migration Plan The iPhone has swamped AT&T's But Will Use WiMAX and WIFI too KDDI’s President and Chairman, Tadashi data network and sparked a Onodera stated at GSMA Mobile Asia Congress consumer rebellion. 2010. TeleGeography Comms Update Cover Story Wed, 17 Nov 2010 February 3, 2010 A Network Optimized for Mobile Voice LTE will not be sufficient to cope with such Cannot Handle High Numbers of Mobile huge data demands so we also need to use Internet Users other technologies such as WiMAX and WiFi Traffic Equivalents* 1 Laptop= 15 Smartphones = 450 Voice Handsets [ Source: Cisco, 2009]
  • 14. A Broadband Nation Needs A Healthy DNA
  • 15. The Ecosystem for Wireless Broadband Devices Nation Eco- system DNA Applications Networks We Need the Right DNA!
  • 17. Create High-Performance Creator Laptop UMPC Information Laptop DIGI-Cam Usage Carry & Edit TV UMPC UMD eBook Consumer Navigation Dual Mode UMPC PMP Handset View Navigation Modem In-Car Gateway Entertainment Game PMP MP3 Player Fixed & Briefcase Handbag Palm In Vehicle Backpack Pocket Portability / Mobility
  • 18. Never Ending Battle for “Networks Superiority” Networks
  • 19. Disruptive Transformation Bandwidth Applications • Apps and Apps Store • Higher quality-of-experience • Higher sessions and session rates • New monetization models Applications
  • 20. Android Market Windows App Store Marketplace Verizon Media Blackberry App Store World Mobile Telus Mobility App Store App Stores Ovi Store - Nokia PlayNow Arena – Symbian Apps Sony Ericsson Samsung App PocketGear App Store Store
  • 21. Consumers increasingly want to access the same Internet content and services on their mobile phones that they can from fixed access/PCs
  • 25. 500 Users 114 M M 41 Login 27 everyday % % Login via 30 37 mobile % % 1 Update 2 Status 52% % everyday
  • 27. Exceeds 2 Billion views a day. Nearly double the prime-time audience of all 3 major U.S. broadcast networks combines 24 hours of video uploaded every minute Average person spends 15 minutes a day on YouTube More video uploaded to YouTube in 60 days than all 3 major US networks created in 60 years Hundreds of Millions of videos watched every month on mobile devices The YouTube is embedded across 10s of Millions of Website
  • 28. Net Traffic Exponential Growth! 1% Rule (Internet Culture) One will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it. 90-9-1 Principle 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing. [Sysomos analyzed over 2.5 million YouTube videos that were embedded in blog posts between July and December 2009.]
  • 29. 1 All services executed in the Cloud 1. Ecosystem. Government Data 2. 2 Government Data Aggregation across Ministries. 3. 3 Dashboarding Reports for easy review. 2 4. Intelligent Services Delivery Platform for 4 quick public dissemination. 5. 5 Tablet/Slate machines for easy technology adoption. 5 Tablet for 5 Government 1 Secured Information Aggregation 4 Information 3 Presentation Trademarks shown belongs to respective owner 29
  • 31. Helping to Position Malaysia Patent Ranking at the Global Level WIPO-World Intellectual Property Organisation PCT - Patent Cooperation Treaty 2010 49% 51% 28th 302 Patents 38th 218 Patents 2009 41% 186th 59% 30th 3,254th 205 2008 91% 33rd Patents 0 5 10 15 20 25 30 35 40 PCT/WIPO Ranking MIMOS Other Malaysian Applicants
  • 32. Driving National Priorities • Economic Growth • Competitiveness • Productivity • High-income Jobs • Better Quality-of-Life Creating the Global Malaysia Incorporated
  • 33. Innovation Driven Economy To Support The New Economic Model
  • 34. Revenue growth Late Majority, Conser Early vatives Majority, Pragma tists Early Laggards, Sceptic Adopters, Vision s aires Lead Users, Innovators LU EA EM LM La Time The Chasm Crack 2 Crack 1 Crack 3 Communications Breakdown
  • 35. Manufacturer Product House System Integrator Telco Reseller & R&D Distributor Users Regulator Applications Content Developer Content Aggregator Provider App Stores
  • 36. Loyalty iPod The “Cloud” iTunes iPhone Mobile Internet Innovation “Think Different” Entertainment Apple TV iPad Closing The Gap Macbook Air Mobile Computing
  • 38. TECHNOLOGY CREATION RESEARCH DEVELOPMENT COMMERCIALISATION MARKET MIMOS Research & Development and Technology Transfer Venture Capital Universities Partners Technoprenuers Research Institute K-Industries Business Matching Market Research Market Research
  • 39. MIMOS’ Role in Industry & Market Creation Basic Applied Product System Service Market Research Research Company Integrator Provider Creation MIMOS’ Charter: Commercialisation Path: • IP Creation • Productisation • Prototype Development • Business Planning • Technology Transfer • Product Lifecycle • Manufacturing Inflection Point for • Regulatory Approval Commercialisation • Branding & Distribution Channel Industry Gap Commercial Risk Risk magnitude Critical Competency Technology risk lacking 39
  • 40. Issue #1: Local Product Companies Are Small - Minimal revenue; minimal impact on economic needle Global/Export - Require substantial Revenue handholding - No financial stamina to go global Reseller/Se System Product rvice Integrator Company Provider Domestic Revenue
  • 41. Small Companies Competency Design & Basic Applied System Service Product Market Research Research Integrator Provider Company Critical Competency Box Competency/ Skill Technology Business Competency Competency © 2010 MIMOS Berhad. All Rights
  • 42. Issue #2: Large Domestic Companies Are Not Product Companies - Not keen to invest in R&D - Risk averse in new technology - Difficulty in justifying new Global/Export Missing Revenue venture to the Board Reseller/Se System Product rvice Integrator Company Provider Domestic Revenue
  • 43. Large Companies Competencies Design & Basic Applied System Service Product Market Research Research Integrator Provider Company Business Critical Competency Competency Box Technology Competency Competency
  • 44. Issue #3: Difficult for Small Local Product Companies to Engage MNCs • MNC reluctant to work with non reputable local product companies • Sustainability • Capability • Branding • Local product companies has problem to meet the stringent requirement of MNC • CMMI • ISO • IP protection
  • 45. Basic Product System Service Applied Market Research Company Integrator Provider Research (Universities) (Industry) (Industry) (Industry) DEVELOP TECH TRANSFER DRIVE SUPPLY • Center of Excellence • Domain expertise • Global IP Protection training • Technology Transfer NURTURE TECH VENTURE & INCUBATION DRIVE DEMAND GO-TO-MARKET WORLD CLASS PRODUCT GO GLOBAL • Market Proof of Concept/Pilot • Product development • Channel development • Leverage Government/GLC • Product Lifecycle Mgt • Business Matching with procurement process/projects • Manufacturing/Production MNC and market Strategies • Regulatory Approval
  • 47. Thank you http://twitter.com/mazlan_abbas

Editor's Notes

  1. How the government of New Zealand has tried to kick start a number of innovation initiatives to boost the economy. New Zealand has a rich pool of creative and commercially- minded scientists with world-class research and development facilities. It has steadily inched up in the innovative sphere by providing a stable business environment for business with research and development costs of 50 per cent lower than inEurope and the United States.New Zealand is a small and isolated economy which, at least in a textbook sense, is institutionally almost ideal for promoting local entrepreneurship and innovation.It also has a supportive business environment – for example, research and development is 100 per cent tax deductible – and has an IP regime that protects investment.
  2. Morgan Stanley predicted shipment of Smartphones will be greater than PCs by end of 2012.http://www.morganstanley.com/institutional/techresearch/pdfs/MS_Internet_Trends_060710.pdf
  3. Mobile operators worldwide see mobile broadband as the fastest growing business opportunity delivering an exciting range of services from Video on Demand and interactive gaming on the mobile network.Mobile data is overtaking messaging as a revenue source and is growing rapidly as the biggest success since voice
  4. P1 CEO, Michael Lai in his Keynote speech at WiMAX Forum SEA Regional Focus Conference 2010.
  5. What is the secret formula for a well connected society?
  6. The higher the bandwidth, the more sophisticated the applications. Richer in content, more powerful and connectivity dependent.Opens up new opportunities for monetization.
  7. Developing countries are the most enthusiastic users of social networking, according to a new survey of over 50,000 people worldwide.Market research firm TNS found that countries such as Egypt and China  have much higher levels of digital engagement - over 50 percent - than mature markets such as Japan (20 percent), Denmark (25 percent) or Finland (26 percent) - despite the fact that the latter have a more advanced internet infrastructure.The heaviest users of social networking are in Malaysia, where they rack up nine hours per week, Russia, with 8.1 hours per week and Turkey with 7.7 hours per week.And Malaysians have most social network friends, averaging 233, closely followed by Brazilians with 231. The least social are the Japanese with just 29 friends and Tanzanians with 38. Surprisingly, Chinese consumers only have an average of 68 friends in their networks despite being heavy users of social networking sites.
  8. User Generated Content (UGC).It can topple country like Egypt.
  9. Number of Days to Reach 1 Million Units SoldiPad = 28 days (one of the fastest growing new consumer computing devices).iPhone = 74 daysNintendo Wii = 13 daysNointendo DS = 15 daysCompared to Mac which uses 6.37x compared to iPhone, iPad is about 2.07x and Blackberry about 0.09x
  10. Need the third line combined effort MIMOS and Commercial Company
  11. Difficult to justify venture to their bookVerbalize new market and international presence
  12. Need the third line combined effort MIMOS and Commercial Company