Building NGN Together - Towards a Regional IMS Ecosystem

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Create an eco-system for IMS developers. To get a global coverage, implement a Regional IMS Eco-System.

Create an eco-system for IMS developers. To get a global coverage, implement a Regional IMS Eco-System.

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  • 1. +! Building NGN Together - Towards A Regional IMS Ecosystem Dr. Mazlan Abbas 1!
  • 2. + Agenda! !  The Problem, The Solution & The End-Game! !  Why NGN & IMS?! !  The Question - Chicken or Egg - Which Comes First? ! !  Creating Regional IMS Ecosystem! !  IMS CoE Acitivites! !  Conclusion! 2! 2!
  • 3. + The Problem, Solution and End-Game! 3! - It is envisaged that by promoting application and client development for IMS the telecommunication operators would embrace and embark to roll-out the infrastructure in the near term (2nd phase).! - The mission of IMS Centre of Excellence (CoE) in the 1st phase is to develop IMS-based applications and clients that would spur the growth of IMS.! - Once the IMS application and client are developed more rich further integration to PSTN could be explored in other phases once the basic setup has been completed. ! - The CoE would be IMS ready for telecommunications operators to port and implement in their network with minimal changes.! - Currently telecommunications operators are hesitant to embark on IMS and slow in implementing NGN infrastructure due to the lack of appealing IMS applications.! The Problem! The Solution! The End- Game!
  • 4. + Definition of NGN (ITU-T Y.2001)! 4! • IP-based managed network! • Fixed and mobile convergence! • Packet-based network! • Multiple-broadband, QoS-enabled transport technologies! • Service related functions are independent from underlying transport-related technologies! • Offers unrestricted access by users to different service providers! • Supports generalized mobility which will allow cosistent and ubiquitous provision of services to users! • IP Multimedia Subsystem (IMS)!
  • 5. + The Need for IMS! !  No single reason, but several disruptions or changes in the environment.! !  Operator s will to migrate networks and services into IP-based, to reduce cost level - rationalization of production.! !  New standalone service opportunities: PoC, IM, Video Sharing, and enablers.! !  Bundling of services in a cost efficient way. ! !  Creating new environment for applications.! !  Convergence: services and applications for multiple accesses with smaller development costs.! !  No need for several service specific platforms. Handling various tasks, including charging and authentication with one single platform. ! 5! June 7, 2006!
  • 6. + Interoperable and Manageable Services! 6! !  Standardised environment for operators to manage IP multimedia communication sessions.! !  Voice, PoC, messaging, sharing.! !  Platform for application and service development.! !  Access network independent.! !IMS is an approach to managed and cost-effective transition towards service centric world! ! 6! Services! Application servers! IMS Core! IP Core Network! Access network! Terminal equipment! Authentication! Session control! Charging! QoS! Roaming! Security! Video sharing Presence VoIP Gaming! PoC Content sharing Messaging M2M!
  • 7. + Access Independence of IMS! 7! 7! RNC MSC(Server) SGSN GGSN CN MGW BSC UMTS/GPRS WLAN Corporate MGW P-CSCF I-CSCF MRF MGCF IMS S-CSCF SIP Application ServersSIP Application Servers HSS WCDMA DSL/Cable Modem DSLAM/CMTS
  • 8. + IMS as a Common ‘Middleware’ Layer! 8! 8! MRF IMS Core RNC MSC(Server) SGSN GGSN CN MGW BSC UMTS/GPRS SIP Application Servers P-CSCF I-CSCF S-CSCF HSS SIP Application Servers SIP Application Servers IMS Applications MGCF BGCF MGW VoIP Interworking Elements IP Bearer Network
  • 9. + Transition from All-IP 3G to All-IP FMC! 9! [Ref] Asia s role in the realization of NGN: facilitating the provision of PSTN emulation/simulation, managed broadband and FMC , Tatsuro Murakami, NTT, Doc. No. 88 (SS), 31st AIC Conference, Nov. 2004, Shenzhen, China! ! QUESTION:! How can all AIC countries implement IMS-centered NGN?! SUGGESTION:! Let s Build NGN together!! QUESTION:! How?!
  • 10. + The Chicken or Egg Issue! 10! IMS! Infrastructure! Applications! Users! Devices! Where are the users?! There are no exciting applications !! Not enough device support..! Telcos don t implement IMS!! Telcos! Device! Manufacturers! Applications! Developers! How to Break! The Vicious Cycle ?!
  • 11. + The Need to Create a Regional IMS Ecosystem! 11! “Developer Culture” can synonymously be phrased as a “Developer Ecosystem . Either way, the idea is that a “developer culture” encompasses:-! • A shared understanding of the problem(s) being solved.! • A shared understanding of the general solutions to those problems.! • The methods those solutions are applied to the problems, the means of solving the problems.! • And, often, a method for evolving and adapting the community to new problems.! IMS Centre of Excellence (CoE)! in all AIC countries! Create!
  • 12. + Telcos’ Red Alert ! 12! … To bring more new services to market in next 12 months … To be faster in launching services than the competitor! … To drive mobile data revenue in the next two years … To reduce the cost of each service launch …To reduce the time and energy to bring a simple service to life
  • 13. + Cooperation with Application Developers! 13! !  New services will increasingly address more specific customer needs.! !  Multiple application driven services.! !  More complex and fragmented service environment.! !  Shorter service life-cycle imposes significant challenges to time-to-market. ! !  Third party application developers are an essential source of new services.! !  Shorter development times.! !  Increased customer understanding.! !  Concentrating on niche segments.! !  The role of partnership management.! !  Technological interfaces.! !  Commercial interfaces.! 13! Cooperatio n! With! Developers! New services! Technological &! Commercial Interface! Shorter Development! Time! Increased customer! understanding! Niche segments!
  • 14. + Building a Regional IMS Centres of Excellence! 14! 14! Resources: 1000s of developers & CPs Ideas: New and Innovative Energize: Excite the industry The Right Eco-System: Creating the Developer Community Harnessing Select: Unlimited Potential Apps IMS CoE!
  • 15. + Example of IMS CoE in Malaysia - The Objectives! !  Building Techno-Entrepreneurships
 IMS COE assists individuals and companies who have the intention, drive and potential to excel in the mobility application industry.
 ! !  Nurturing for Venture Creation
 IMS COE focuses on nurturing mobile application developers in venture creations, i.e. from idea generation to design, development, commercialization, all the way to creating and developing a business.
 ! !  Platform for Applications Development
 IMS COE will provide an environment for Developers to develop and test the mobile applications. Participants will be given SDK to assist in the development.
 ! !  Commercialization Support
 IMS COE provides Participants advice and consultation on the best possible means to market their products and services. As an immediate first step, IMS COE provides a channel for selected applications to be offered to local telcos subscribers; a direct go-to-market opportunity. Potential market will also include regional ventures.! 15! 15!
  • 16. + Who Can Become Member of IMS Developer Ecosystem?! 16! 16! Device Vendors • Device Manufacturers Content Providers • Basic 2G & 3G Contents • Web Services Developers • Individual • Companies • Colleges /Universities • Banks • Bookstores • Cinemas • Shops • Hotels • etc
  • 17. + How to Reach the Market…! 17! 17! Developers Consumer Market Business Market Telco Work with Telco Develop for Telco Ideas Generation Ideas Generation
  • 18. + Building IMS Ecosystem - Malaysia s Ecosystem! 18! 18! Control Layer Application Layer IMS COE(MIMOS) IMS Partner Telco #1 Telco #2 Telco #3 Telco #4 Access Layer Local CP (Media, Infotainment, Entertainment…) Local 3rd party Software vendors Other regions Regional CP Regional 3rd parties vendors Possible MoU/ Contract Other SP with different access networks Government Ministries Funding sources Provide the application channel for Malaysian operators with Local applications and content IMS I/F Marketing Consulting Training Developer Support
  • 19. + Connecting IMS CoE Eco-System! 19! CP CP CP CP CP CP CP CP CP CP IMS CoE #n IMS CoE #2 IMS CoE #3 IMS CoE #4 IMS CoE #1 AIC NGN Country #1 Country #2 Country #3 Country #4 Country #n
  • 20. + IMS CoE Interoperability Test! !  Interoperability test with different bearer (wired/wireless)! !  Interoperability with 3GPP SIP based applications and test facility for IMS and its applications! !  Test Functionality, Services, Interoperability of application and client! !  Applications test on PC and mobile device! 20! Interoperability Tests
  • 21. + Trialing the IMS Ecosystem! 21! Customer-driven development of advanced services through hands-on piloting! June 7, 2006! Selected trial customers! Content providers! Application developers! Technolog y developers! Governmen t & universities! Equipment vendors! The partner network! Like- minded
 capability partners!
  • 22. + Trialing the IMS! !  The scope: end-to-end end-user trials for IP multimedia applications and technologies.! !  Different types of applications:! !  Person-to-person communication.! !  Group (community) communication.! !  Multiplayer gaming.! !  Content sharing, both user created and other.! !  Technological setup:! !  Commercial access network.! !  Commercial terminals.! !  Pilot IMS platform.! !  Pilot applications.! !  Pre-installed, OTA delivered and customer installed software and configuration.! !  Several SIP stack, OS software, application releases.! 22! June 7, 2006! 22!
  • 23. + Main Goals of the Trials! !  Develop customer understanding on selected application areas, and gather end-users views on IP Multimedia applications.! !  Collect information about customer behavior in the trial environment.! !  Work as best current practice/preparation for the possible commercial IMS launch.! !  Identify technical issues that need to be solved before commercial IMS.! !  Evaluate, implement and test technical solutions for provisioning of IMS-based services.! !  Evaluate and test potential charging models.! 23! June 7, 2006! 23!
  • 24. + Conclusion! !  Telecommunication operator would benefit from innovative applications developed on the CoE by local developers that would generate new revenue stream. ! !  Application developers on the other hand would have a platform to test their innovative applications based on IMS standards on the CoE. ! !  The IMS ready application would provide a wider platform for the application provider to market their application. ! !  The direct advantages of this synergy can be experience by end users by having wider and richer applications that can enhance their life and this in return would promote as a leading technology house in the region.! 24!
  • 25. 25! 25! Thanks