Reliance fresh

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detail Supply chain of reliance fresh............

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Reliance fresh

  1. 1. Outline Of Presentation Introduction Business Model Production Range Supply Chain Management
  2. 2. Introduction:- Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India. Type Super market Industry Retail Founded October 30, 2006 Headquarters Mumbai, India Key people Mukesh Ambani Website www.ril.com Stores 453
  3. 3. Business Model Store Small & Medium Store Merchandise Food & FMCG Products Investment Per Store Rs 5 To 6 Million Catchment Area 2 To 3 Sq Km Radius Market Positioning Convenience Store
  4. 4. Product Range : ONLY VEGETERIAN  Fresh Vegetables & Fruits  Staple  Processed Food  Beverages  Personal & Home Care  Dairy Products
  5. 5. Supply Chain of reliance fresh:- Approaching farmers directly , there by reducing procurement wastage.  Better returns to Indian farmers and manufacturers Greater value for the Indian consumers
  6. 6. Supply chain :- Place where vegetables and fruits received. Processing of fruits and vegetables. separating rotten ones and their packaging. Objective of Collection Centre is to buy fresh and good quality of fruits and Vegetables company can save the vendor and mundi charge through these practices.
  7. 7. Local farmers COLLECTION CENTRES LINKED WITH CONSORTIUMS RELIANCE FRESH OUTLETS FARM TO OUTLET MODEL
  8. 8. Reliance Fresh Supply Chain Model Model 1: First Reliance Fresh Model FarmersFarmers Farmers Collection Point Processing Reliance FreshReliance FreshReliance Fresh Farmer own transportation Farmer own transportatio Farmer own transportation Reliance Own Logistic Reliance Own Logistic Reliance Own Logistic Reliance Own Logistic
  9. 9. Reliance Fresh Supply Chain Model Model 1: Wholesale Reliance Fresh Model FarmersFarmers Farmers Collection Point Processing Reliance FreshReliance FreshReliance Fresh Farmer own transportation Farmer own transportatio Farmer own transportation Reliance Own Logistic Reliance Own Logistic Reliance Own Logistic Reliance Own Logistic Wholesale Wholesale Cold trucks Cold trucks
  10. 10.  Supply Chain Model
  11. 11.  Point of sale displays.  Special Displays.  Dealers Premium, Gifts.  Advertising materials.  Catalogs and brochure.  Events.  Sampling.
  12. 12.  Coupons  Samples  Premium and gifts  Refunds/Rebates  POP advertisement.
  13. 13.  Strong Financial s Of Holding Company & Brand  Private Label Sale – Reliance Select  Contract Farming  Network – 1600 channels in villages  Backward Integration Strategy  Domestic Competitors like Big Bazar  Brand Cautious Customers  Opposition From Unorganized Retailers  Employee Attrition Rate  Change In FDI Norms in Retail Sectors  Increase In Net Margin  Untapped Rural Market Potential  Sale of Reliance Select products In Open Market  Expansion In Metro & Tier Cities  Poor inventory control  Less Innovative Promotional Scheme  Lack Of Use Of Advance Of Information Technology  Lack Of Facilities To Customers like Parking, Compact Layout etc SWOT ANALYSIS Strength ThreatsOpportunities Weakness
  14. 14. Reference www.ril.com www..reliancefresh.com en.wikipedia.org/wiki/Reliance_Fresh

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