Modern Marketing at the Convergence of Marketing & Technology

495 views

Published on

Modern Marketing at the Convergence of Marketing & Technology

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
495
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
26
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Modern Marketing at the Convergence of Marketing & Technology

  1. 1. Modern Marketing @ C O N V E R G E N C E of Marketing & Technology By Mayur Gupta @inspiremartech
  2. 2. Our world today  My Daughter  Online Shopper  Age 3 Years  Montessori School  Favorite Gadget – iPhone  Favorite Mobile App - Gilt
  3. 3. @courtesy Scott Brinker; chiefmartec.com
  4. 4. We don’t believe in digital marketing. We believe in building brands in a digital world Clive Sirkin, CMO of Kimberly Clark
  5. 5. And this world is exploding with disruption
  6. 6. @courtesy www.vml.com
  7. 7. “You miss 100% of shots you don’t take” -Wayne Gretzky
  8. 8. @courtesy www.vml.com
  9. 9. New way to diagnose human body using smart phone
  10. 10. Analog vs Digital? No More
  11. 11. “Sun Dial” QR Code – Redefine Experience
  12. 12. Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com 15
  13. 13. Unprecedented speed of change. 16 @courtesy Scott Brinker; chiefmartec.com
  14. 14. Technology is DISRUPTING
  15. 15. The C O N S U M E R is right at the center of it all
  16. 16. MODERN CONSUMER The it all CONSUMER is right at the center of
  17. 17. O M N I T PR E S E N
  18. 18. O M N I T PR E S E N O M N I L C H A N N E
  19. 19. O M N I T PR E S E N O M N I L C H A N N E O M N I T P O T E N N
  20. 20. A NEW M A R K E T I N G inspiring C O N S U M E R S driving B U S I N E S S transformed by T E C H N O L O G Y
  21. 21. Trend # 1 T R A D I T I O N A L TO D I G I T A L @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”
  22. 22. Trend # 2 M E D I A S I L O S TO O M N I C H A N N EL @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”
  23. 23. Trend # 3 P U S H TO P U L L @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”
  24. 24. Trend # 4 C O M M U N I C A T I O N TO E X P E R I E N C ES @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”
  25. 25. Trend # 5 R I G I D TO A G I L E @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”
  26. 26. But is it all W O R K I N G?
  27. 27. #1 technology management is deciding which changes are adopted technology changes exponentially ? ? organizations change logarithmically @courtesy Scott Brinker; chiefmartec.com
  28. 28. #2
  29. 29. #3 Organizational silos & fragmented operating model
  30. 30. Coupons & Loyalty Finance Technology Sales Marketing eCommerce Media Mobile
  31. 31. “The problem is that too many companies are essentially showing their organizational chart to consumers” — Bob Lord & Ray Velez, Razorfish
  32. 32. Well great, now how do we fix it?
  33. 33. drive C ONVERGENCE
  34. 34. #1 Convergence in data & technology ecosystem wiring = data + API + cloud technology consolidation connected experiences marketing operating system
  35. 35. #2 Convergence in skills – The Marketing Technologist ? technology creative media strategy marketing finance
  36. 36. #3 Organizational Convergence Marketing Technology
  37. 37. #3 Organizational Convergence Marketing Technology
  38. 38. #3 Organizational Convergence Sales Strategy Marketing Technology Media Finance
  39. 39. #3 Organizational Convergence Sales Strategy Marketing Technology Media Finance this is where the consumer touches the brand
  40. 40. Summarizing the need to C O N V E R G E 1. Converge DATA & TECHNOLOGY 2. Converge SKILLS 3. Converge ORGANIZATIONAL SILOS
  41. 41. Thank You Mayur Gupta Global Head, Marketing Technology @ Kimberly Clark Reach me at: B: www.inspiremartech.com T: @inspiremartech Lin: inspiremartech

×