11b2 abhishek

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11b2 abhishek

  1. 1. SEO INTERNET MARKETING SEO & Internet Marketing
  2. 2. SEO-SEARCH ENGINE OPTIMIZATION <ul><li>SEO is an act of to make a website rich for Search Engines and Visitors. </li></ul><ul><li>SEO simply get the Website Ranking Higher. </li></ul>
  3. 3. IM- INTERNET MARKETING <ul><li>Internet Marketing is the area where you can add or place yours ad’s on the website. </li></ul><ul><li>Here you can create cache words and banners for promoting yours website or campaign. </li></ul>
  4. 4. Scope of SEO SEO Web Developers Content Writers PPC Web Master Net Marketing
  5. 5. Robots- Robots.txt <ul><li>It is the automatic program which traverse on the web using hyper linking environment. </li></ul>Caching Caching is the process Reading and Updating of Database or WebPages. Indexing Storing of Web pages into Search Engine By crawler.
  6. 6. Crawler All the Search Engines have its own Crawler CRAWLER Google BOT Yahoo Slurp MSN BOT
  7. 7. Search Engine Relation Chart <ul><li>Google </li></ul>Google i-won Ask jives Hot bot Netscape D-moz Go AOL Search Main Search Result Secondary Search Directory Result For Paid List
  8. 8. Key Word Research Content Optimization Keyword Density Keyword Proximity Keyword Prominence Semantics Tools Google Ad words Toolbar Net Tracker Key Word Discovery
  9. 9. On-Page Optimization <ul><li>Title Tag </li></ul><ul><li>Meta Tagging </li></ul><ul><li>Page Emphasis </li></ul><ul><li>Flash Optimization </li></ul>Off-Page Optimization Linking One Way Reciprocal 3 Way Multi-lingual
  10. 10. Web Analytics Log Based Approach Page Tagging Software Related Robots Information Net Tracker Urchin Automatic Visitors Automatic Visitors Google Analytics Web Trends OMNITURE Browser Base
  11. 11. Google Webmaster Central <ul><li>Shows the Statistics of Automatic visitors. </li></ul><ul><li>Robots/Crawler information. </li></ul>Configuration Create Sitemap.xml Verification Code Upload About 50,000 Url are placed in 1 page
  12. 12. SEM Email Marketing Affiliate Marketing Banner Marketing Internet Marketing Google Ad words Email Banners SMS/Affiliate Visitors Behavior Bidding/PPC Market Plan
  13. 13. Google Ad words Create Account Create Campaign Pay Billing/USD 5 Fix the Bid Target Your Ad Live Your Ad
  14. 14. Google Analytics It shows the Statistic of Real time Visitors Create Account Enter Site Url See the Statistics Benchmarking Map Overlay Bounce Rate Unique Visitor
  15. 15. Know about SEO & I.M <ul><li>For any queries please contact </li></ul>Email Id :- [email_address] Website :- http://www.theseoguru.com Mr. Abhishek Kumar Sinha Mobile no :- +91-9891337562
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