SMALL WITH EXCLUSITIVITYWe are a small team of young creatives who possessdiverse and convergent thinking. Blending with Asianand Western perspectives brings unique and compellingsolutions to our clients.We specialize in discovering and articulating the mostpowerful contents that resonate deeply with yourbusiness goals and audience.We are here to listen and help you achieve the success.You’re smart. We’re smart. That should do it!
YOUR GOAL IS OUR TASKTo identify the target audience and get them into thecasinos and hotels fast.To make things happen for immediate results in 2013Drive more traffic to theCaesar Entertainment properties
CAESAR PALACE HARRAH’S HORSESHOE• A full-service hospitality • A full-service hospitality • A full-service casino and entertainment and entertainment • Professional gamble• Luxurious architecture • Luxurious and modern • Host many businessand experience • Famous for its tropical functions pool oasis Young adults Adults with teen spirit Adults Tourist B+ class EXCITEMENT Sociable B+ class 25-40s B+ class 30-55s Gambler 25-45s
WHAT IS INSIDE THEM ?For a human aged 18 or more years, a normalresting heart rate is between 60-100 beats perminute.Factors that can influence the beats of heartrate are: Air temperature Body size Fitness level Activity level Emotion Body position
FROM INSIDE TO INSIGHTS “…I’m having a heart attack…” “…Try to play poker and wait for your opponent to call when you have a good hand, that usually get mine around 140 bpm…” “…I mean if I have a huge hand, I’m gonna probably go crazy on the inside and try to burst out into frenzy…”
Inside Insights Emotions Excitement Heart beat rate FrenzyMy heart beats at the same ratealmost everyday that I don’t feel it isactually beating anymore. I live my lifein such a lifeless event. I need toBECOME ALIVE again…
WAY FORWARDGET Young adults and adults. 25-45s of age. B/B+ class. Predominantly male.WHO They have routine lives that they sometimes feel bored and need some refreshment. They need to feel alive again.TO To visit one of Caesar Entertainment properties, mainly Caesar Palace, Harrah’s, and Horseshoe.BY Trigger their emotion and provide incentives for action.
Recommendation• Each brand can adapt the TVC to show the highlights of each brand. But the adaptation needs to include the heartbeat sound and the same end scenes.• The lucky draw event should be held periodically to reinforce the message and boost the traffic.• Partner with the Tourism authority of each country.