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Brand identity

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  • 1. BRAND IDENTITY Sunday, November 14, 2010
  • 2. NTICE MUSIC Our company name is Protectable name-not in Suggestive- unique use on USPTO.gov spelling and has the same meaning of as This name is “entice” recognizable and distinctive With great music and events, we want to entice consumers buy our products Sunday, November 14, 2010
  • 3. OUR LOGO Logo Type: Wordmark Our logo is also one of the Logo Elements most effective parts of our Horizontal marketing strategy. It is Primary colors: black and red unique and grabs the Abstract readers attention. Color RED & Black: Red is used in retail to attract attention. It is a bold color that jumps out to the reader. Black is a color of luxury and is classic NTice Music’s unique brand of music and events will be personified through the logo. The color scheme represents luxury, quality, and attraction. Our music and events are a direct relation to the logo. Sunday, November 14, 2010
  • 4. COMPETITOR LOGO Logo is represent in more than Based on the elements of Atlantic one logo category. It has and Records’ logo, an observer can abstract symbol, wordmark, and tell there is a large brand emblem. presence and brand essence. Simply having the word Atlantic Color scheme is black and white. at the bottom of the logo could However, Atlantic Records does be confusing to consumers if the have a second logo that use red company wasn’t widely known. and white. This logo represent purity and luxury. The logo of this competitor is unique. It has two easy recognizable attributes with the large capital “A” and the abstract symbol. Sunday, November 14, 2010
  • 5. EFFECTIVE LOGOS Logo design inspiration Word and color inspiration Sunday, November 14, 2010
  • 6. CORPORATE CULTURE We have a workplace/ corporate culture that is fun and promotes enthusiasm Employee must be professional We facilitate creative thinking Sunday, November 14, 2010
  • 7. MISSION STATEMENT “We will provide the best in Independent music and unique events” Sunday, November 14, 2010
  • 8. MISSION IN MOTION Our mission statement will be visible to employees in the workplace and intranet Our customers will be able to see our mission statement on our website, promotions and social networks It is directed to both employees and customers It incorporates direction, focus, policy, meaning, challenge and passion It describes our company in less than 30 seconds We focus only on independent music, which major labels overlook Sunday, November 14, 2010
  • 9. TAGLINE That sounds nice! Sunday, November 14, 2010
  • 10. HOW DOES THAT SOUND? Our tagline is effective because it short and speaks directly to the customers The tagline leaves the customer wondering, “what sounds nice?” Provocative tagline Our tagline commands customers to take a listen to our product It reinforces our brand message because we strive to provide the best in independent music Sunday, November 14, 2010