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Brand identity

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  • 1. BRAND IDENTITY Sunday, November 14, 2010
  • 2. NTICE MUSIC Our company name is Suggestive- unique spelling and has the same meaning of as “entice” With great music and events, we want to entice consumers buy our products Protectable name-not in use on USPTO.gov This name is recognizable and distinctive Sunday, November 14, 2010
  • 3. OUR LOGO Logo Type: Wordmark Logo Elements Horizontal Primary colors: black and red Abstract Color RED & Black: Red is used in retail to attract attention. It is a bold color that jumps out to the reader. Black is a color of luxury and is classic NTice Music’s unique brand of music and events will be personified through the logo. The color scheme represents luxury, quality, and attraction. Our music and events are a direct relation to the logo. Our logo is also one of the most effective parts of our marketing strategy. It is unique and grabs the readers attention. Sunday, November 14, 2010
  • 4. COMPETITOR LOGO Logo is represent in more than one logo category. It has and abstract symbol, wordmark, and emblem. Color scheme is black and white. However, Atlantic Records does have a second logo that use red and white. This logo represent purity and luxury. The logo of this competitor is unique. It has two easy recognizable attributes with the large capital “A” and the abstract symbol. Based on the elements of Atlantic Records’ logo, an observer can tell there is a large brand presence and brand essence. Simply having the word Atlantic at the bottom of the logo could be confusing to consumers if the company wasn’t widely known. Sunday, November 14, 2010
  • 5. EFFECTIVE LOGOS Logo design inspiration Word and color inspiration Sunday, November 14, 2010
  • 6. CORPORATE CULTURE We have a workplace/ corporate culture that is fun and promotes enthusiasm Employee must be professional We facilitate creative thinking Sunday, November 14, 2010
  • 7. MISSION STATEMENT “We will provide the best in Independent music and unique events” Sunday, November 14, 2010
  • 8. MISSION IN MOTION Our mission statement will be visible to employees in the workplace and intranet Our customers will be able to see our mission statement on our website, promotions and social networks It is directed to both employees and customers It incorporates direction, focus, policy, meaning, challenge and passion It describes our company in less than 30 seconds We focus only on independent music, which major labels overlook Sunday, November 14, 2010
  • 9. TAGLINE That sounds nice! Sunday, November 14, 2010
  • 10. HOW DOES THAT SOUND? Our tagline is effective because it short and speaks directly to the customers The tagline leaves the customer wondering, “what sounds nice?” Provocative tagline Our tagline commands customers to take a listen to our product It reinforces our brand message because we strive to provide the best in independent music Sunday, November 14, 2010