Mktg8125.039 Demonstrate Web searching techniques and strategies<br />Mktg8125.072 differentiate between organic search and paid search<br />Mktg8125.074 Explain the concept of search engine optimization and its importance in Internet Marketing<br />Websearch Techniques<br />
Search Types<br />Keyword – use key words to access lists of documents containing those key words<br />Advanced – more specific search terms such as date, file type, etc.<br />
Search Strategies<br />Not needed to search – a, an, the, to, and, in, the, is<br />Quotes – word or phrase: exact match<br />Stemming – use * for word variations<br />Ex. funk* - results will be funk, funky, funkadelic<br />CTRL + F – use this to find a specific word on a page<br />Boolean – AND, +, OR, NOT, -<br />
Search Engine Types<br />Search engine –use to retrieve info on the web<br />Metasearch engine – search the search engines<br />
Paid vs. Organic Search<br />Search engine optimization – using metatags to be listed in the first few results<br />Natural search – search results based on computer algorithms<br />Paid search/sponsored results – links to sponsors related to the search entry<br />
Common Web Search Hang-Ups<br />Not specific enough<br />Misspelling words<br />Going to sponsored sites<br />Use the word free<br />Not reading the review or URL<br />
Web Search Tips<br />Most important word first<br />Be specific<br />Go to key word loaded URLs<br />Look for current and unbiased info<br />
Components of a URL<br />Protocol: http, https,ftp<br />Name or server: www or www2<br />Name of site: (between server name and domain name) ex. google<br />Domain name: .com, .net<br />Path of info: (after the domain name, all the forward slashes) ex. google.com/maynard/home/links<br />Type of webpage: (last few characters) ex. doc, pdf, html<br />
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