Websearch techniques
Upcoming SlideShare
Loading in...5
×
 

Websearch techniques

on

  • 529 views

 

Statistics

Views

Total Views
529
Views on SlideShare
363
Embed Views
166

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 166

http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 108
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 58

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Websearch techniques Websearch techniques Presentation Transcript

    • Mktg8125.039 Demonstrate Web searching techniques and strategies
      Mktg8125.072 differentiate between organic search and paid search
      Mktg8125.074 Explain the concept of search engine optimization and its importance in Internet Marketing
      Websearch Techniques
    • Search Types
      Keyword – use key words to access lists of documents containing those key words
      Advanced – more specific search terms such as date, file type, etc.
    • Search Strategies
      Not needed to search – a, an, the, to, and, in, the, is
      Quotes – word or phrase: exact match
      Stemming – use * for word variations
      Ex. funk* - results will be funk, funky, funkadelic
      CTRL + F – use this to find a specific word on a page
      Boolean – AND, +, OR, NOT, -
    • Search Engine Types
      Search engine –use to retrieve info on the web
      Metasearch engine – search the search engines
    • Paid vs. Organic Search
      Search engine optimization – using metatags to be listed in the first few results
      Natural search – search results based on computer algorithms
      Paid search/sponsored results – links to sponsors related to the search entry
    • Common Web Search Hang-Ups
      Not specific enough
      Misspelling words
      Going to sponsored sites
      Use the word free
      Not reading the review or URL
    • Web Search Tips
      Most important word first
      Be specific
      Go to key word loaded URLs
      Look for current and unbiased info
    • Components of a URL
      Protocol: http, https,ftp
      Name or server: www or www2
      Name of site: (between server name and domain name) ex. google
      Domain name: .com, .net
      Path of info: (after the domain name, all the forward slashes) ex. google.com/maynard/home/links
      Type of webpage: (last few characters) ex. doc, pdf, html