Websearch techniques

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  • 1. Mktg8125.039 Demonstrate Web searching techniques and strategies
    Mktg8125.072 differentiate between organic search and paid search
    Mktg8125.074 Explain the concept of search engine optimization and its importance in Internet Marketing
    Websearch Techniques
  • 2. Search Types
    Keyword – use key words to access lists of documents containing those key words
    Advanced – more specific search terms such as date, file type, etc.
  • 3. Search Strategies
    Not needed to search – a, an, the, to, and, in, the, is
    Quotes – word or phrase: exact match
    Stemming – use * for word variations
    Ex. funk* - results will be funk, funky, funkadelic
    CTRL + F – use this to find a specific word on a page
    Boolean – AND, +, OR, NOT, -
  • 4. Search Engine Types
    Search engine –use to retrieve info on the web
    Metasearch engine – search the search engines
  • 5. Paid vs. Organic Search
    Search engine optimization – using metatags to be listed in the first few results
    Natural search – search results based on computer algorithms
    Paid search/sponsored results – links to sponsors related to the search entry
  • 6. Common Web Search Hang-Ups
    Not specific enough
    Misspelling words
    Going to sponsored sites
    Use the word free
    Not reading the review or URL
  • 7. Web Search Tips
    Most important word first
    Be specific
    Go to key word loaded URLs
    Look for current and unbiased info
  • 8. Components of a URL
    Protocol: http, https,ftp
    Name or server: www or www2
    Name of site: (between server name and domain name) ex. google
    Domain name: .com, .net
    Path of info: (after the domain name, all the forward slashes) ex. google.com/maynard/home/links
    Type of webpage: (last few characters) ex. doc, pdf, html