SOCIAL NETWORKINGMktg8125.010 examine trends in Internet marketingtechniques, including social networking and onlinemagazinesMktg8125.038 describe uses of social networking sites formarketing activities
SOCIAL NETWORKING SITESWeb-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and their list of connections and those lists made by others within the system.
SOCIAL NETWORKING & ADVERTISING Increase spending Businesses plan to increase spending on social networking by 25% Most used More businesses use social networking than any other online tactic
ONLINE MARKETING USAGE OF US SMALLBUSINESSES BY TACTIC Socail Networking – 63% Company Website – 62% Email (current clients) – 60% email (potential clients) – 54% Search engine optimization – 46% E-commerce – 40% Banner ads – 40% Pop-up ads – 23% Mobile ads – 18% Source: www.emarketer.com
MOST POPULAR SOCIAL NETWORKING SITES Facebook Myspace Twitter Linked InHow is twitter different? Send quick updates (140 words or less)
SOCIAL NETWORKING: Who uses? Teens Adults through 55 Businesses Politicians Bands Artists Authors Advantages Free Huge reach globally Trust your friends Disadvantages Time consuming to update, especially if you have more than 1 Overwhelming – many uses will ignore or delete irrelevant posts
TIPS FOR USING SOCIAL NETWORKING FORYOUR BUSINESS Don’t post controversial content Make it more personal than your company website Have a good balance of posts – not too few or too many Be a friend to get friends