SOCIAL NETWORKINGMktg8125.010 examine trends in Internet marketingtechniques, including social networking and onlinemagazi...
SOCIAL NETWORKING SITESWeb-based services that allow individuals to (1) construct a public or semi-public profile within ...
SOCIAL NETWORKING & ADVERTISING   Increase spending       Businesses plan to increase spending on social        networki...
ONLINE MARKETING USAGE OF US SMALLBUSINESSES BY TACTIC Socail Networking – 63% Company Website – 62% Email (current cli...
MOST POPULAR SOCIAL NETWORKING SITES Facebook Myspace Twitter Linked InHow is twitter different? Send quick updates (...
SOCIAL NETWORKING:   Who uses?       Teens       Adults through 55       Businesses       Politicians       Bands   ...
TIPS FOR USING SOCIAL NETWORKING FORYOUR BUSINESS Don’t post controversial content Make it more personal than your compa...
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Social networking

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Social networking

  1. 1. SOCIAL NETWORKINGMktg8125.010 examine trends in Internet marketingtechniques, including social networking and onlinemagazinesMktg8125.038 describe uses of social networking sites formarketing activities
  2. 2. SOCIAL NETWORKING SITESWeb-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and their list of connections and those lists made by others within the system.
  3. 3. SOCIAL NETWORKING & ADVERTISING Increase spending  Businesses plan to increase spending on social networking by 25% Most used  More businesses use social networking than any other online tactic
  4. 4. ONLINE MARKETING USAGE OF US SMALLBUSINESSES BY TACTIC Socail Networking – 63% Company Website – 62% Email (current clients) – 60% email (potential clients) – 54% Search engine optimization – 46% E-commerce – 40% Banner ads – 40% Pop-up ads – 23% Mobile ads – 18% Source: www.emarketer.com
  5. 5. MOST POPULAR SOCIAL NETWORKING SITES Facebook Myspace Twitter Linked InHow is twitter different? Send quick updates (140 words or less)
  6. 6. SOCIAL NETWORKING: Who uses?  Teens  Adults through 55  Businesses  Politicians  Bands  Artists  Authors Advantages  Free  Huge reach globally  Trust your friends Disadvantages  Time consuming to update, especially if you have more than 1  Overwhelming – many uses will ignore or delete irrelevant posts
  7. 7. TIPS FOR USING SOCIAL NETWORKING FORYOUR BUSINESS Don’t post controversial content Make it more personal than your company website Have a good balance of posts – not too few or too many Be a friend to get friends

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