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Promotion terms
 

Promotion terms

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    Promotion terms Promotion terms Presentation Transcript

    • MaynardHow am I inf luenced?
    •  Promotional mix – advertising, publicity, personal selling, sales promotion Promotional Promotional Ex. Objectives Goals inform increase customer new Ipad awareness persuade Increase sales 3 day sale remind Increase market happy GAP ad share
    •  Credibility - Perception of media by market Cost– Unit cost –per one message, absolute cost –for entire project Lead Time - Amt of time to notify media prior to posting message Lifetime - Amt of time message lasts Attention grabbing/appeals to senses - With in first 3 secs – or else change channel, flip page Environmental issues - Recyclable, reusable Flexibility - Use for many types of products Frequency - # of times 1 person in target market gets the message Reach - # of people who get the message at least 1 time Reproducibility - Ability to use the same message again Selectivity - Ability to choose a distinct target market to hear message
    •  Print:  Internet  Newspaper  Banner  Magazine  Keyword  Yellow Pages  Interstitial  Webcasting/email Broadcast  Radio  Other  Television  Direct mail  Gifts  Outdoor signs  Corporate sponsorships