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Marketing basics teacher
 

Marketing basics teacher

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    Marketing basics teacher Marketing basics teacher Presentation Transcript

    • Marketing Basics - How can I satisfy customers?
      1
      MarketingBasics
      Essential Question?
      How can I satisfy Customers?
    • Marketing Basics - How can I satisfy customers?
      2
      Marketing
      Process of developing, promoting, and distributing
      products or services to SATISFY customers
      needs and wants
    • Marketing Basics - How can I satisfy customers?
      3
      Marketing is a part of Business
    • Marketing Basics - How can I satisfy customers?
      4
      Marketing concept
      Satisfy customers
    • Marketing Basics - How can I satisfy customers?
      5
      Vs. business goal -
      Make a profit
    • Marketing Basics - How can I satisfy customers?
      6
      Repeat 4 times
      The marketing concept is to
      SATISFY CUSTOMERS
    • Marketing Basics - How can I satisfy customers?
      7
      Satisfy CustomersThink Pair Share
      On your own, describe what it means for a customer to be satisfied
      Discuss your description with a partner
      Share with the class
    • 1. On your own – describe what it means for a customer to be satisfied:
      Marketing Basics - How can I satisfy customers?
      8
      2. discuss your description with a partner
      3. Share with the class
    • Marketing Basics - How can I satisfy customers?
      9
    • Marketing Basics - How can I satisfy customers?
      10
      Customer vs. ConsumerThink - Share
      On your own, think of an example of a customer who is also a consumer:
      2. Be prepared to share with the class
    • Marketing Basics - How can I satisfy customers?
      11
      industrial
      Makes products to resell to consumers
    • Marketing Basics - How can I satisfy customers?
      12
    • Marketing Basics - How can I satisfy customers?
      13
      Class VoteGood or Service?
      Laptop Computer
      Car
      Cell Phone
      College education
      Airplane flight
    • Marketing Basics - How can I satisfy customers?
      14
      Goods & ServicesThink - Share
      On your own, think of an example of a company who sells both goods and services:
      Be prepared to share with the class
    • Marketing Basics - How can I satisfy customers?
      15
    • Marketing Basics - How can I satisfy customers?
      16
      Orbit Gum
      McDonalds
      Aquafresh Toothpaste
      Dick’s Sporting Goods
      WalMART
      Gamestop
      Class Vote: Mass Marketing or Market Segmentation
    • Marketing Basics - How can I satisfy customers?
      17
      Alike and Different
      On your own, describe yourself in the following categories:
      Age, gender, ethnicity, hobbies, music style
      Create a list of 10 of your favorite products
      With a partner create a T chart comparing how you are alike & how you are different
      Create a list of 5 products that you both like and could be “mass marketed” to you.
    • Alike & Different:
      On your own, describe yourself in the following categories:
      Age:
      Gender:
      Ethnicity:
      Hobbies:
      Music Style:
      Marketing Basics - How can I satisfy customers?
      18
    • Alike & Different cont.
      Create a list of your 10 favorite products:
      Marketing Basics - How can I satisfy customers?
      19
    • Alike & Different cont.
      With a partner, create the T chart below comparing how you are alike and different:
      Marketing Basics - How can I satisfy customers?
      20
    • Alike & Different cont.
      Create a list of 5 products you both like & could be “mass marketed” to both of you
      Marketing Basics - How can I satisfy customers?
      21
    • Marketing Basics - How can I satisfy customers?
      22
      Target Market
      Focus all marketing decisions on a specific market of customers
    • Marketing Basics - How can I satisfy customers?
      23
      Target Market Pair Share
      With a partner, discuss -
      Who do you think the target market is for following companies?
      Food Lion
      Harris Teeter
      Game Stop
      Best Buy
      Taco Bell
      McDonalds
      What clues can we find to help us?
    • Marketing Basics - How can I satisfy customers?
      24
      Marketing Mix – 4 P’s
    • Marketing Basics - How can I satisfy customers?
      25
      Repeat 4 times
      Product
      Price
      Place
      Promotion
    • Marketing Basics - How can I satisfy customers?
      26
      Positioning
      Get people to think of a product in a certain way
      ex. Axe body spray – cool, attractive
      Ex. Raplh Lauren - scholastic
    • Marketing Basics - How can I satisfy customers?
      27
      Positioning Pair Share
      Discuss with a partner:
      How is Gatorade trying to position this product?
      What clues can you find?
      Buehrl
    • Marketing Basics - How can I satisfy customers?
      28
      Positioning Pair Share
      Discuss with a partner:
      • How is Dentine Ice trying to position this product?
      • What clues can you find?
      Buehrl
    • Marketing Basics - How can I satisfy customers?
      29
      Wants
      Things people desire,
      such as Gatorade
      (rather than just water)
      Needs
      Basic necessities
      food, clothing, shelter
    • Marketing Basics - How can I satisfy customers?
      30
      Levels of NeedsPair Share
      With a partner come up with 2-3 products that meet the needs of each level of the pyramid
    • Levels of Needs cont.
      With a partner, come up with 2-3 products that meet the needs of each level of the pyramid:
      Self actualization –
      Esteem –
      Love/Belonging –
      Safety –
      Physiological -
      Marketing Basics - How can I satisfy customers?
      31
    • Marketing Basics - How can I satisfy customers?
      32
    • Marketing Basics - How can I satisfy customers?
      33
      Rational or Emotional?
    • Marketing Basics - How can I satisfy customers?
      34
      Rational or Emotional?
    • Marketing Basics - How can I satisfy customers?
      35
      Rational or Emotional?
    • Marketing Basics - How can I satisfy customers?
      36
      Rational or Emotional?
    • Marketing Basics - How can I satisfy customers?
      37
      Rational or Emotional?
    • Marketing Basics - How can I satisfy customers?
      38
    • Marketing Basics - How can I satisfy customers?
      39
      Review ofCompetencies& EssentialQuestions
    • Marketing Basics - How can I satisfy customers?
      40
      Identify the components of the marketing mix
      P
      P
      P
      P
    • Marketing Basics - How can I satisfy customers?
      41
      Describe the marketing concept
      S
      C
    • Marketing Basics - How can I satisfy customers?
      42
      Explain the concept of target marketing
    • Marketing Basics - How can I satisfy customers?
      43
      ESSENTIAL QUESTIONHow can I satisfy customers?
      TARGET MARKET – know who they are, make decisions based on them
      Marketing Mix/4 P’s:
      Product – quality products
      Price – low price/value
      Promotion – show them products they need & want
      Place - convenient