Marketing basics rev 12

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Marketing basics rev 12

  1. 1. Essential Question?<br />How can I satisfy Customers?<br />Marketing Basics - How can I satisfy customers?<br />1<br />MarketingBasics<br />
  2. 2. Marketing<br />Marketing Basics - How can I satisfy customers?<br />2<br />Process of developing, promoting, and distributing <br />products or services to SATISFY customers <br />needs and wants <br />
  3. 3. Marketing is a part of Business<br />Marketing Basics - How can I satisfy customers?<br />3<br />
  4. 4. Marketing concept <br />Marketing Basics - How can I satisfy customers?<br />4<br />Satisfy customers <br />
  5. 5. Vs. business goal -<br />Marketing Basics - How can I satisfy customers?<br />5<br />Make a profit<br />
  6. 6. Repeat 4 times<br />Marketing Basics - How can I satisfy customers?<br />6<br />The marketing concept is to <br />SATISFY CUSTOMERS<br />
  7. 7. Think Pair Share<br />Marketing Basics - How can I satisfy customers?<br />7<br />On your own, describe what it means for a customer to be satisfied<br />Discuss your description with a partner<br />Share with the class<br />
  8. 8. Marketing Basics - How can I satisfy customers?<br />8<br />
  9. 9. Customer vs. ConsumerThink - Share<br />Marketing Basics - How can I satisfy customers?<br />9<br />On your own, think of an example of a customer who is also a consumer:<br />2. Be prepared to share with the class<br />
  10. 10. industrial <br />Marketing Basics - How can I satisfy customers?<br />10<br />Makes products to resell to consumers <br />
  11. 11. Marketing Basics - How can I satisfy customers?<br />11<br />
  12. 12. Class VoteGood or Service?<br />Marketing Basics - How can I satisfy customers?<br />12<br />Laptop Computer<br />Car<br />Cell Phone<br />College education<br />Airplane flight<br />
  13. 13. Goods & ServicesThink - Share<br />Marketing Basics - How can I satisfy customers?<br />13<br />On your own, think of an example of a company who sells both goods and services:<br />Be prepared to share with the class<br />
  14. 14. Marketing Basics - How can I satisfy customers?<br />14<br />
  15. 15. Class Vote: Mass Marketing or Market Segmentation<br />Marketing Basics - How can I satisfy customers?<br />15<br />Orbit Gum<br />McDonalds<br />Aquafresh Toothpaste<br />Dick’s Sporting Goods<br />WalMART<br />Gamestop<br />
  16. 16. Alike and Different<br />Marketing Basics - How can I satisfy customers?<br />16<br />On your own, describe yourself in the following categories:<br />Age, gender, ethnicity, hobbies, music style <br />Create a list of 10 of your favorite products<br />With a partner create a T chart comparing how you are alike & how you are different<br />Create a list of 5 products that you both like and could be “mass marketed” to you.<br />
  17. 17. Target Market <br />Marketing Basics - How can I satisfy customers?<br />17<br />Focus all marketing decisions on a specific market of customers <br />
  18. 18. Target Market Pair Share<br />Marketing Basics - How can I satisfy customers?<br />18<br />With a partner, discuss - <br />Who do you think the target market is for following companies?<br />Food Lion<br />Harris Teeter<br />Game Stop<br />Best Buy<br />Taco Bell<br />McDonalds<br />What clues can we find to help us?<br />
  19. 19. Marketing Basics - How can I satisfy customers?<br />19<br />Marketing Mix – 4 P’s<br />
  20. 20. Repeat 4 times<br />Marketing Basics - How can I satisfy customers?<br />20<br />Product<br />Price<br />Place<br />Promotion <br />
  21. 21. Positioning<br />Marketing Basics - How can I satisfy customers?<br />21<br />Get people to think of a product in a certain way <br />ex. Axe body spray – cool, attractive<br />Ex. Raplh Lauren - scholastic <br />
  22. 22. Positioning Pair Share<br />Marketing Basics - How can I satisfy customers?<br />22<br />Discuss with a partner:<br />How is Gatorade trying to position this product?<br />What clues can you find?<br />Buehrl<br />
  23. 23. Positioning Pair Share<br />Marketing Basics - How can I satisfy customers?<br />23<br />Discuss with a partner:<br /><ul><li>How is Dentine Ice trying to position this product?
  24. 24. What clues can you find?</li></ul>Buehrl<br />
  25. 25. Marketing Basics - How can I satisfy customers?<br />24<br />Wants <br />Things people desire, <br />such as Gatorade <br />(rather than just water)<br />Needs<br />Basic necessities <br />food, clothing, shelter<br />
  26. 26. Levels of NeedsPair Share<br />Marketing Basics - How can I satisfy customers?<br />25<br />With a partner come up with 2-3 products that meet the needs of each level of the pyramid<br />
  27. 27. Levels of Needs cont.<br />Marketing Basics - How can I satisfy customers?<br />26<br />With a partner, come up with 2-3 products that meet the needs of each level of the pyramid:<br />Self actualization – <br />Esteem – <br />Love/Belonging – <br />Safety – <br />Physiological - <br />
  28. 28. Marketing Basics - How can I satisfy customers?<br />27<br />
  29. 29. Rational or Emotional?<br />Marketing Basics - How can I satisfy customers?<br />28<br />
  30. 30. Rational or Emotional?<br />Marketing Basics - How can I satisfy customers?<br />29<br />
  31. 31. Rational or Emotional?<br />Marketing Basics - How can I satisfy customers?<br />30<br />
  32. 32. Rational or Emotional?<br />Marketing Basics - How can I satisfy customers?<br />31<br />
  33. 33. Rational or Emotional?<br />Marketing Basics - How can I satisfy customers?<br />32<br />
  34. 34. Marketing Basics - How can I satisfy customers?<br />33<br />
  35. 35. ESSENTIAL QUESTIONHow can I satisfy customers?<br />Marketing Basics - How can I satisfy customers?<br />34<br />TARGET MARKET – know who they are, make decisions based on them<br />Marketing Mix/4 P’s: <br />Product – quality products<br />Price – low price/value<br />Promotion – show them products they need & want<br />Place - convenient<br />
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