Essential Question?<br />How can I MAKE GOOD DECISIONS?<br />Marketing Research - How can I make good decisions<br />1<br ...
Marketing Research - How can I make good decisions<br />2<br />MARKETING RESEARCH<br />
Marketing Research - How can I make good decisions<br />3<br />
Marketing Research - How can I make good decisions<br />4<br />
Marketing Research - How can I make good decisions<br />5<br />
Marketing Research - How can I make good decisions<br />6<br />
Mktg Info Mgt System<br />Marketing Research - How can I make good decisions<br />7<br />Systematic process of regularly:<...
HELPS BUSINESS BY:<br />Marketing Research - How can I make good decisions<br />8<br />Determine customer wants and needs<...
DIFFICULTIES<br />Marketing Research - How can I make good decisions<br />9<br />Getting people to take survey<br />Bias a...
TECHONOLOGICAL IMPACT<br />Marketing Research - How can I make good decisions<br />10<br />Collect more info<br />Distribu...
RESEARCH PROCESS<br />Marketing Research - How can I make good decisions<br />11<br />Define Problem<br />Obtain Data<br /...
TYPES of RESEARCH<br />Marketing Research - How can I make good decisions<br />12<br />Media Advertising – ex. Neilson rat...
Types of Data<br />Marketing Research - How can I make good decisions<br />13<br />
COLLECTION METHODS<br />Marketing Research - How can I make good decisions<br />14<br />(Survey)<br />Mall Intercept<br />...
Mall Intercept<br />Marketing Research - How can I make good decisions<br />15<br />
Marketing Research - How can I make good decisions<br />16<br />
Marketing Research - How can I make good decisions<br />17<br />
Marketing Research - How can I make good decisions<br />18<br />
Focus Group<br />Marketing Research - How can I make good decisions<br />19<br />
Focus Group<br />Marketing Research - How can I make good decisions<br />20<br />
Focus Groups<br />Marketing Research - How can I make good decisions<br />21<br />
Telemarketing<br />Marketing Research - How can I make good decisions<br />22<br />
Marketing Research - How can I make good decisions<br />23<br />
Marketing Research - How can I make good decisions<br />24<br />
Marketing Research - How can I make good decisions<br />25<br />
TYPES OF  SURVEY QUESTIONS<br />Marketing Research - How can I make good decisions<br />26<br />Open Ended<br />Forced Cho...
Marketing Research - How can I make good decisions<br />27<br />
Marketing Research - How can I make good decisions<br />28<br />
SURVEY WRITING GUIDELINES<br />Marketing Research - How can I make good decisions<br />29<br />Clear and brief<br />Same s...
Upcoming SlideShare
Loading in...5
×

Market research rev 12

899

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
899
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Market research rev 12

  1. 1. Essential Question?<br />How can I MAKE GOOD DECISIONS?<br />Marketing Research - How can I make good decisions<br />1<br />Market Research<br />
  2. 2. Marketing Research - How can I make good decisions<br />2<br />MARKETING RESEARCH<br />
  3. 3. Marketing Research - How can I make good decisions<br />3<br />
  4. 4. Marketing Research - How can I make good decisions<br />4<br />
  5. 5. Marketing Research - How can I make good decisions<br />5<br />
  6. 6. Marketing Research - How can I make good decisions<br />6<br />
  7. 7. Mktg Info Mgt System<br />Marketing Research - How can I make good decisions<br />7<br />Systematic process of regularly:<br />1) gathering<br />2) recording <br />3) analyzing<br />4) distributing<br />Data related to mktg goods/services<br />
  8. 8. HELPS BUSINESS BY:<br />Marketing Research - How can I make good decisions<br />8<br />Determine customer wants and needs<br />Solve marketing problems<br />Help anticipate future problems<br />Increase sales & profits<br />Offer products consumers want<br />Help plan future promotions & sales<br />
  9. 9. DIFFICULTIES<br />Marketing Research - How can I make good decisions<br />9<br />Getting people to take survey<br />Bias among groups (lie to say what they think you want them to)<br />
  10. 10. TECHONOLOGICAL IMPACT<br />Marketing Research - How can I make good decisions<br />10<br />Collect more info<br />Distribute info quicker<br />More professional<br />More applicable<br />Just in time<br />
  11. 11. RESEARCH PROCESS<br />Marketing Research - How can I make good decisions<br />11<br />Define Problem<br />Obtain Data<br />Analyze Data<br />Recommend Solutions<br />Apply Results<br />
  12. 12. TYPES of RESEARCH<br />Marketing Research - How can I make good decisions<br />12<br />Media Advertising – ex. Neilson ratings<br />Product – point of sale, test mktg<br />Sales<br />Consumer – study behavior, attitude, motivation to buy<br />Market – define potentionaltgtmkt, investigate mkt for a product<br />
  13. 13. Types of Data<br />Marketing Research - How can I make good decisions<br />13<br />
  14. 14. COLLECTION METHODS<br />Marketing Research - How can I make good decisions<br />14<br />(Survey)<br />Mall Intercept<br />Focus Group<br />Telephone Survey<br />Mail Questionnaire<br />(Other)<br />Panel Discussion<br />Experiment/Test Marketing<br />Observation<br />
  15. 15. Mall Intercept<br />Marketing Research - How can I make good decisions<br />15<br />
  16. 16. Marketing Research - How can I make good decisions<br />16<br />
  17. 17. Marketing Research - How can I make good decisions<br />17<br />
  18. 18. Marketing Research - How can I make good decisions<br />18<br />
  19. 19. Focus Group<br />Marketing Research - How can I make good decisions<br />19<br />
  20. 20. Focus Group<br />Marketing Research - How can I make good decisions<br />20<br />
  21. 21. Focus Groups<br />Marketing Research - How can I make good decisions<br />21<br />
  22. 22. Telemarketing<br />Marketing Research - How can I make good decisions<br />22<br />
  23. 23. Marketing Research - How can I make good decisions<br />23<br />
  24. 24. Marketing Research - How can I make good decisions<br />24<br />
  25. 25. Marketing Research - How can I make good decisions<br />25<br />
  26. 26. TYPES OF SURVEY QUESTIONS<br />Marketing Research - How can I make good decisions<br />26<br />Open Ended<br />Forced Choice<br />Yes/no<br />Multiple choice <br />(be sure to have e. other)<br />Rating scale (ex. 1-5 with 1 best)<br />Level of agreement <br />(disagree, strongly disagree, slightly disagree<br />
  27. 27. Marketing Research - How can I make good decisions<br />27<br />
  28. 28. Marketing Research - How can I make good decisions<br />28<br />
  29. 29. SURVEY WRITING GUIDELINES<br />Marketing Research - How can I make good decisions<br />29<br />Clear and brief<br />Same scale for similar questions<br />Design appealing to consumers<br />Numbers<br />Directions<br />Personal & Demographic questions at end (more likely to answer)<br />Use more than one type of question<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×