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E tailing rev 12

E tailing rev 12






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    E tailing rev 12 E tailing rev 12 Presentation Transcript

    • E-tailing
      How is the internet used?
      How can I satisfy customers?
    • e-commerce
      The conducting of business and communication transactions by electronic means
    • Types of E-Commerce
      Bricks and mortar business
      A business with an actual physical location, or store front
      Ex. McDonalds
      Multi channel retailer
      A retailer that sells its product via traditional channels as well as via an online channel
      Ex. Dicks Sporting goods
      Pure play retailers
      Sell primarily through the internet
      Ex. Amazon.com
    • e-commerce is the
      Fastest growing form of commerce in the world
    • Where are we Headed Next?
    • e-business
      Any process a business conducts over a computer network
      Video conferencing
    • Why People Buy Online
      save time by not going to a store
      can shop when stores are closed
      avoid the holiday crowds
      might be able to find better prices
      can find products online more easily
      find products not available in stores
      easier to compare prices
      have gifts sent directly to recipient
      can avoid wrapping gifts
      can earn loyalty points
      purchase from wish list
    • Benefits & Characteristics of E-Commerce
      Limitless buyers
      Number of potential buyers is limitless
      Open 24/7
      All hours, e-commerce offers a distinct advantage to customers
    • Benefits & Characteristics of E-Commerce cont.
      Advertise, Market, and Analyze
      Effective and inexpensive ways to reach new and existing customers
      Track purchasing habits
      Brand loyalty
      Refers to a customers preference for a particular product
      Managing inventory
      Online retailers eliminate the cost of inventory storage
    • Benefits & Characteristics of E-Commerce cont.
      Meeting Customer Needs
      Caters to individualized special choices rather than made-to-stock
      Mass customization
      Is the production of goods that offer specialized choices to mainstream buyers
      Value chain
      The sequence of design, production, and marketing efforts a business conducts to deliver its products at the right place and time
    • Benefits & Characteristics of E-Commerce cont.
      Starting Out
      A virtual store front is much faster, easier, and cheaper to set up than a bricks and mortor store
      Pricing competitively
      price is often the factor that makes or breaks the sale
      Elastic demand
      Pricing changes create a change in the amount of goods or services consumers are willing to buy at a certain price
    • Ex. Of elastic demand
    • Ecommerce Classifications:
      business to business, ex. School Supply Store
      business to consumer ex. Office Depot
      consumer to consumer, ex. Ebay
    • Retailing Basics
      Are establishments that sell goods and services to the general public
      Sell products to distributors or retailers and not usually the end-user market
      The buying and selling of retail goods on the internet
    • Types of Retailers
      Interactive notes activity
    • Advantages of Etailing
      etailing increases a businesses customer base
      Websites attract new customers
      Customers can shop from their homes
      A businesses online store is never closed
      Customers can shop 24/7, regardless of weather, traffic jams, or distance from the retail store
      A well designed, easy to use, and frequently updated website is a valuable channel for any business
    • Disadvantages of Etailing
      Customers are reluctant to release personal information on a website
      Customers are concerned about the security of their credit card accounts
      Transactions may be interrupted on the Internet
      Customers are unable to examine merchandise or try on clothing
    • Distribution
      Refers to the way the producer or manufacturer delivers products, services, or information to the consumer
    • Distribution basics
      Channels of distribution
      The path a product takes from producer or manufacturer to consumer
      A business that acts as a third party or go-between in moving products from the manufacturer to the end user
      Is an internet channel of distribution that helps move products from the manufacturer to the consumer or industrial user
    • Direct vs. indirect
      Direct doesn’t use intermediaries, indirect does
      Examples of direct
      1. catalog sales – East Bay, LL Bean
      2. Home Shopping Network
      3. internet only companies
      What is a “channel captain?”
      Company that controls the channel
      Ex. Walmart