Mktg8125.046 Describe the essential infrastructure requirements for the operation of an Internet Marketing website        ...
 The internet allows small businesses to  compete w/ large businesses (especially in  niche markets ex. Clothing)Infrastr...
(Costs per year) Basics Telephone line or cable line - $0 Computer - $0 Internet Service Provider - $750 Website Desi...
(Costs per year) Secure Transaction Host - $1200 Search Engine Registration - $300 Firewalls - $260 Antispam/Antiviral...
   Order forms   Html shopping cart   Database driven shopping cart   Auction   Email order delivery   Online transa...
Payment Process Security Checkout Process Payment Order Acknowledgement Customer ServiceFlow of Money Customer Chec...
Delegating a business process to an external service  provider who is responsible for day to day running  and maintenance...
Advantages Focus on your core activities Peace of mind (don’t have to worry about staying  up to date with current compe...
   10-20% of web users have a disability that effects their use of the    web   Federal law requires companies to provid...
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Describe website requirements & options

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Describe website requirements & options

  1. 1. Mktg8125.046 Describe the essential infrastructure requirements for the operation of an Internet Marketing website Mktg8125.049 Describe accessibility considerations when developing a website Mktg8125.057 Describe the costs associated with constructing and maintaining a website Mktg8125.058 Explain the advantages and disadvantages of outsourcing design and maintenance of a website Mktg8125.059 Describe the collection and payment options for websites
  2. 2.  The internet allows small businesses to compete w/ large businesses (especially in niche markets ex. Clothing)Infrastructure A set of elements that provide the framework to support the entire structureEcommerce example: The equipment, resources and technologies needed for an ecommerce business
  3. 3. (Costs per year) Basics Telephone line or cable line - $0 Computer - $0 Internet Service Provider - $750 Website Design - $1500 Outsource (or 100 per pg avg. 15 pg) Hosting - $240
  4. 4. (Costs per year) Secure Transaction Host - $1200 Search Engine Registration - $300 Firewalls - $260 Antispam/Antiviral Software - $150 Database Mgt System - $700 Payment Processor - $2200 Maintenance - $5200 Web Traffic & Marketing - (average $1500) $0 – infinity
  5. 5.  Order forms Html shopping cart Database driven shopping cart Auction Email order delivery Online transaction processor
  6. 6. Payment Process Security Checkout Process Payment Order Acknowledgement Customer ServiceFlow of Money Customer Checkout/Shopping Cart Processor/Authorizer – ex. Verisign, CyberSource, SurePay ◦ Active ◦ Has credit ◦ Holds the $ ◦ Records name & info Credit Company Bank Merchant Bank Merchant
  7. 7. Delegating a business process to an external service provider who is responsible for day to day running and maintenance What is outsourced? ◦ Marketing ◦ Web design ◦ Web maintenance ◦ Web hosting ◦ IT maintenance ◦ Accounting ◦ Telephone answering/Telemarketing Why outsource? ◦ Lack existing skills ◦ Lack resources/equipment ◦ Sometimes cheaper ◦ Time priorities of staff
  8. 8. Advantages Focus on your core activities Peace of mind (don’t have to worry about staying up to date with current competitors or technologies) Often more professionalDisadvantages Lose some control Other company may not be reliable or may go out of business can be expensive Competitors may use same company
  9. 9.  10-20% of web users have a disability that effects their use of the web Federal law requires companies to provide equivalent and non discriminatory access to websites for people with disabilities Examples ◦ They may not be able to see, hear, move, or may not be able to process some types of information easily or at all. ◦ They may have difficulty reading or comprehending text. ◦ They may not have or be able to use a keyboard or mouse. ◦ They may have a text-only screen, a small screen, or a slow Internet connection. ◦ They may not speak or understand fluently the language in which the document is written. ◦ They may be in a situation where their eyes, ears, or hands are busy or interfered with (e.g., driving to work, working in a loud environment, etc.). ◦ They may have an early version of a browser, a different browser entirely, a voice browser, or a different operating system Options for web designers to meet accessibility standards: ◦ Using style sheets – elimnates font problems and speeds up download time ◦ Provide text and or audio equivalent to images ◦ Create pages that do not rely on one type of software or hardware
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