Mktg8125.046 Describe the essential infrastructure requirements for the operation of an Internet Marketing website Mktg8125.049 Describe accessibility considerations when developing a website Mktg8125.057 Describe the costs associated with constructing and maintaining a website Mktg8125.058 Explain the advantages and disadvantages of outsourcing design and maintenance of a website Mktg8125.059 Describe the collection and payment options for websites
The internet allows small businesses to compete w/ large businesses (especially in niche markets ex. Clothing)Infrastructure A set of elements that provide the framework to support the entire structureEcommerce example: The equipment, resources and technologies needed for an ecommerce business
(Costs per year) Basics Telephone line or cable line - $0 Computer - $0 Internet Service Provider - $750 Website Design - $1500 Outsource (or 100 per pg avg. 15 pg) Hosting - $240
Order forms Html shopping cart Database driven shopping cart Auction Email order delivery Online transaction processor
Payment Process Security Checkout Process Payment Order Acknowledgement Customer ServiceFlow of Money Customer Checkout/Shopping Cart Processor/Authorizer – ex. Verisign, CyberSource, SurePay ◦ Active ◦ Has credit ◦ Holds the $ ◦ Records name & info Credit Company Bank Merchant Bank Merchant
Delegating a business process to an external service provider who is responsible for day to day running and maintenance What is outsourced? ◦ Marketing ◦ Web design ◦ Web maintenance ◦ Web hosting ◦ IT maintenance ◦ Accounting ◦ Telephone answering/Telemarketing Why outsource? ◦ Lack existing skills ◦ Lack resources/equipment ◦ Sometimes cheaper ◦ Time priorities of staff
Advantages Focus on your core activities Peace of mind (don’t have to worry about staying up to date with current competitors or technologies) Often more professionalDisadvantages Lose some control Other company may not be reliable or may go out of business can be expensive Competitors may use same company
10-20% of web users have a disability that effects their use of the web Federal law requires companies to provide equivalent and non discriminatory access to websites for people with disabilities Examples ◦ They may not be able to see, hear, move, or may not be able to process some types of information easily or at all. ◦ They may have difficulty reading or comprehending text. ◦ They may not have or be able to use a keyboard or mouse. ◦ They may have a text-only screen, a small screen, or a slow Internet connection. ◦ They may not speak or understand fluently the language in which the document is written. ◦ They may be in a situation where their eyes, ears, or hands are busy or interfered with (e.g., driving to work, working in a loud environment, etc.). ◦ They may have an early version of a browser, a different browser entirely, a voice browser, or a different operating system Options for web designers to meet accessibility standards: ◦ Using style sheets – elimnates font problems and speeds up download time ◦ Provide text and or audio equivalent to images ◦ Create pages that do not rely on one type of software or hardware
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