Using twitter for your business   may king's story - reserve restaurant, milton tues 15th october
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Using twitter for your business may king's story - reserve restaurant, milton tues 15th october

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Using Twitter for your business. This presentation is my story of how I used Twitter to raise awareness build relationships with business owners and potential clients; to raise awareness about my ...

Using Twitter for your business. This presentation is my story of how I used Twitter to raise awareness build relationships with business owners and potential clients; to raise awareness about my business and to make money using Twitter. Learn how Social Media and Tea also threw me a lifeline.

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  • Hello, my name is May King Tsang.Hello there, my first name is May King and I am the founder of MayKing Tea.I am a Tea Note Speaker, hired to talk about all things tea.I am a tea business mentor, helping people who want to start a tea business get started.I write for three blogs as well as my own, and I am a tea pun lover. If you follow me on Twitter or Facebook you’ll see me talk about hilariTEA, communiTEA and good qualiTEA tea :DI am founder of the Queensland Business Group of which there are over 3300+ members I sell tea, and I LOVE LOVELOVE Twitter (you can find me on @maykingtea)I am also a huge fan of Social Media and here I am speaking on a panel with the Commonwealth Bank talking about building online communiTEAs. I’ll explain more about that later on.In essence I love my tea, I want to spread the word about tea, and basically I want to be a:
  • In a nutshell, I am a Tea Rock Star My mission is to bring the teapot back. I want to encourage people to take time with tea and slow down and spend more time with friends and family over a better qualiTEA tea.Kerrin Smith is the talented photographer who captured this aMAYZing moment we shared together whilst headbanging to the BeasTEA Boys ;o) It’s a great tribute to my BBC upbringing. Chinese Outfit, British Doc Martens
  • I started my MayKing Tea business in the UK and was used Twitter for my business there.I started by business in 2009 and I was working full-tme in IT (or is that ITea? ) 9 months later I was made redundant, and then worked on my business full-time. This was me collaborating with a tea company doing a tea talk in front of around 50 people at Hampton Court just outside London. I am a firm believer in collaboration. I don’t believe there is such a thing as collaboration.Whilst I was finding my feet with my business, my husband came home one day and said:
  • I’ve been relocated to Brisbane, and we had 6 weeks to move.My first reaction was this:
  • Yep – I threw my toys out of the cot.I didn’t want to move. I had only just started my tea business, doing a few tea note speaking gigs here and there, managed to get my teas into a café and a cake shop and here I was being asked to move.Well after moping around for a few weeks, I thought I’d better get my act into gear and prepared for the move across. One of the things I did was say goodbye to my business colleagues and ask them if they knew of anyone who lived in Brisbane?One lady said that they knew of someone who lived in Sydney.Fortunately, my husband had a week in Sydney before we headed onto Brisbane,So I arranged through a series of TEAmails to meet this lady.Unfortunately the only day she could meet was on the morning of the day that I had arrived so:
  • We had a 24 hour flight from London to Sydney.I got into the hotel and luckily they were able to check me in.I had a shower, got dressed and went out to meet this woman.Fortunately for me, she was the queen of networking and had a networking morning where I was able to meet up with other like-minded women.Through this network, I was able to secure a further three meetings during the week.We maintained a relationship on Twitter, met a few times when she came to Brisbane or when I went to Sydney. We even collaborated together. We still tweet on occasion.
  • During my Twittersations of asking if there were any Brisbane based business owners on the Twitterverse, I came across this lovely lady: Linda Fairbairn aka @journeyjottingsWe had a chat, had a cup of tea in the city of Brisbane, and she mentioned a few networking groups that she goes to, and which one were effective for her business.If you’ve been to tourist shops you’ll have seen her map illustration of Australia: Journey Jottings where you can note down very briefly quick notes on places you’ve been to in Australia. One thing I always encourage business owners to do is don’t hide behind your computer monitor. Social Media is a great tool for your business but it’s not the end all and be all. Arrange to meet Twitter friends over a cup of tea and find out ways in which you can help other business owners. Develop those relationships both online and offline.
  • Twitter is one big party – if Facebook is a party amongst friends, Twitter is like a party amongst colleagues.You are connecting with one person on Twitter, but other people could be listening.In FB you’re broadcasting to just your FB friends, but in Twitter, anybody could be listening.You never know who is watching. You build closer connections because when you’re chatting it’s a one2one connectionYou just chat, you get into the conversation, and the most important thing is, you never know who’s watching.Imagine you’re at a party, you go to the bar, you strike up a conversation with somebody and you like each other’s company. Your new friend invites you to follow him/her to his/her group of friends. One person is talking to another person in the group and everyone else is listening. This is the essence of Twitter. You never know who is listening.
  • There are two common ways that business owners use Twitter by those that don’t understand Twitter:Promote / sell / shout to anyone who’ll listenPush everything from Facebook to Twitter.Each Social Media application requires a different strategy.Twitter is focused, it’s about engaging and having a chat like at a party. There is no need to broadcast who you are and what you do, if you have created your Twitter Account correctly. Get into the conversation, don’t talk about business. Get to know who the other person is. See if you can help them in any way.
  • I come across many objections to Twitter. The most common is “I don’t have the time”.My response to that would be if you can text you can tweet. Most of us have a Smartphone.How long does it take us to tweet? Not long. You’re restricted to 140 characters.Get to your meeting or to your children’s school pickup run just 10 minutes’ earlier and get into the conversation (Tweetersation).Study shows how more people are using Twitter on mobile devices rather than on the desktop and explains the type of people that are tweeting and what they’re looking for.
  • Many people worry about what to Tweet about.It’s entirely up to you but Tweet in the language that you have adopted for your brand and your company.With MayKing Tea, I am an open book, I am my business so I Tweet as if the person I’m tweeting with is right in front of me. I tweet about what I’ve done during the day, what gets me excited, the restaurants and cafes I’ve been to, especially if they serve exceptional food and good tea. I see a flower, that is especially pretty, I will tweet about that. I look in my Twitter stream and share Tweets from followers whose tweets resonate with my brand, MayKing Tea.I do not like any type of prejudices based on sexualiTEA, race or sex and will talk openly about that. I Tweet passionately about Social Media, Tea and business. There are some political issues that I might address but I avoid contentious subjects such as religion, football or certain politics.I like showcasing other people’s businesses especially if they’ve done something well. I share moTEAvational videos, songs I like, moTEAvational quotes.What kind of subjects do you talk about on Twitter?
  • I can talk for England, but Twitter helps me to keep my message focussed.And if you’re really stuck there are tools such as Twitlonger to truncate your message which is permissible now and again. Twitlonger truncates your tweet if it’s over 140 characters and places the over-filled quota into a hyperlink, squeezing your message into 140 characters. Brilliant!
  • A common complaint I hear is that you can’t make money on Twitter.Do you make money on the first Networking event that you go to?Making money is not instant. Just like building relationships is not instant. It takes time but your business will reap the rewards if you work hard enough on it.The money will come but you have to get into the twittersation first, build those relationships and the referrals will come later, if the people you tweet with, like you; if the people who are listening like you. In order to be liked, try building relationships and help people first!
  • What is great about Twitter is that you’re effectively networking online.What you don’t need to do, is to ask people what they do. All that information should be online and you can use some keywords for your industry in your bio to get more chance to be picked up on Google. Make sure you use a good photograph so that people know who you are. People want to get to know the person behind your brand, behind your business. Don’t use an old photograph. Use a professional photographer if possible.All the content in FB is internal to FB, so when you’re being searched for in Google, Google might recognize that you have an FB profile, but doesn’t list the content you’ve contributed within FB. Potentially your tweets can be found on Google, as well as your Twitter profile, so there is more chance of you being found on Google if you use Twitter more than FB.
  • Now what is important about Social Media, is that you can’t conduct business alone just by going online.You could, but you’re probably limiting yourself. So you have to combine online networking and face2face networking: whatever is within your budget.So when I first started networking in Brisbane, this is what I experienced. People thrusting their business card in front of you; people shouting about their business and not asking you what you do; people offering your discounts on their products and services before you’ve even got to know each other.Have you experienced this? People talking AT you? People looking over their shoulder to see if there’s a better prospect? Puts you off doesn’t it? As my nephew will demonstrate to you in the next slide:
  • You have two ears and one mouth.To relationship build you must learn how to listen.And when I say listen, I don’t mean wait until the person has finished speaking!Remember: with relationship building, it is NOT ABOUT YOU. Listen to see if there is a way you can help the other person. If you help them, they’re more likely to remember you, and if they remember you for the help you gave them, they might remember you and over time may refer you and your business to others. That is the power of relationship building: when other people talk about you.
  • Relationship building is important face2face and online.You can Help your Twitter followers by RTingSharing is caring. Remember, it is not about you. Help: with no hidden agenda or expectation and then walk away.Help RTing/sharing is a way of relationship building.Relationship building with other business owners could in turn mean business for you from them directly or referrals, or business owners may know people who in turn could be your customers/clients.Relationship building is a gradual process and doesn’t always mean instant results.Social Media is not the only way to relationship build.You have to use a combination of both.That is why I use networking both face2face and online.
  • As I have built my reputation online, people have started to share things with me.Some of the shares have turned into customers and clients, but for pictures like this, it demonstrates that other people are thinking about me, which is great as it helps my bigger picture of wanting Australia and the world to drink better tea. Also – by others sharing tea pictures, it reaches out to a new audience, and remember:YOU NEVER KNOW WHO IS WATCHING!!
  • Success means different things to different people.I’ve had financial success ; brand awareness success and marketing success.Regional Flavours (referred to by @goodbeermatt)Ekka (built relationships with foodies on Twitter, invited to a beef competition and talked to the head of RNA)Freestyle Tout (starting sharing their tweets about the 2011 Queensland Floods and developed relationship from there)Taste Trekkers (followed her as she is a foodie. She tweeted about Sunnybank, and I asked where that was. We met and then she invited me to do a 5 minute talk on tea)Featured permanently on several websitesSeveral Tea business mentoring clients came via Twitter after I showcased my Tea Rock Stardom (by sharing good qualiTEAarTEAcles and answered people’s questions on tea).
  • Herald Sun, MelbourneCourier Mail (It was Natasha Mirosch’s event that I spoke at which came as a result of speaking with @TasteTrekker. Sally did the cooking. Natasha put a journalist’s name my way which got me into the Courier Mail – twice. One was a 2 page spread.Sunday Mail: this came via a networking event with @freestyletout.Saturday’s Q Weekend Magazine is the arTEAcle featured in the middle. Ben Williamson, head chef at Gerard’s Bistro is 2013 Queensland’s Chef of the YearClare Levanderretweeted a tweet I wrote. I thanked her, and cheekily said to her if she needed a Tea Note Speaker to tweet me. She did a few weeks later. I got publiciTEA in 3 tweets!!
  • International Success:Dina Yuen, listened in a conversation I was having with one of her followers on tea.Had a skype chat, now I’m her resident Tea writer on her blogRecently entered a competition to be interviewed by Larry King, and discussed a pilot scheme for a TV show to showcase Asians in their specialist profession.SourceBottle:Published author on Twitter as a result of answering a SourceBottle post. Bris31 – TV station want to feature me in a 6-part program. 1 part is on female immigrants that have started a business in Brisbane and challenges I’ve faced.I wrote a review of the book of poems@ScrumptiousRead read the review and started Tweeting with me.We built a relationship after tweeting and meeting offline.I have collaborated with the book store on many events including being part of The James Street Food & Lifestyle Trail.
  • A hashtag is a word or a phrase prefixed with the symbol #.[1][2] It is a form of metadata tag. Short messages on microblogging andsocial networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting "#" before important words, either as they appear in a sentence, (eg. "New artists announced for #SXSW 2012 Music Festival!")[3] or appended to it.Hashtags provide a means of grouping such messages, since one can search for the hashtag and get the set of messages that contain it.Source: http://en.wikipedia.org/wiki/HashtagHashtags were extremely successful during the Qld Floods, raising awareness and increasing donations to the Queensland Premiers Flood Appeal.Twitter has also been used to bring down governments around the world including Moldova, Iran, Tunisia and Egypt.
  • I love tweeting. Whenever I go to dinner, I go out for a cup of tea, I like to showcase the place that I’m going to. It’s all part of my branding, to associate myself with good events, restaurants and cafes but it is also to do with the fact that business shouldn’t always be about me. I like to help other businesses, I like to help other events and so I like to tweet about that. If people like what I tweet, if they like my mission and vision, they may refer business in the future. I don’t tweet hoping that people will give me business though. I help others because I like to help. It’s as simple as that.I love Live-Tweeting. Live-tweeting is engaging on Twitter for a continuous period of time for a big live event or a TV programme such as Q&A. Caroline McCullough and I love tweeting so we’re hiring ourselves out to Live Tweet for your events.
  • Twitter followers of mine came to the following as a result of my live-tweeting of the following fesTEAvals:Queensland Garden ExpoReal Food FestivalEkkaRemember that tweeting is not just about me. I tweeted some great content from a Webinar that Content Marketing Cardiology gave. As a result of my tweeting throughout the webinar we got some engagement from different parts of the world. It was great marketing for Content Marketing Cardiology.
  • When I was networking, a lot of people were telling me they used Facebook for business, so I went on a training course to learn more about it and I learned the power of Facebook Groups, and I created the Queensland Business Group in November 2010.I created Queensland Business as a place where business owners could ask those burning questions and not be judged by others. It’s a place to share useful content with other business owners, to help to answer those burning questions of members, and also to find joint ventures and collaborative opportuniTEAs. It’s a quick way to receive answers to those burning questions without you having to do copious amounts of research. As of October 2012 there are over 3200 members.For me, Facebook is great for relationship building and for B2C business. #QBG enabled members to build relationships without the old paradigm of selling and promoting to each other. Building relationships comes first; the business/making money is secondary.
  • Lots of people love FB and are in their comfort zones and don’t want to venture out.There is a phrase called FacebookFatique and according to this arTEAcle, 400,000 Australians left Facebook this year.
  • As a result of the combination of relationship building both offline and online, help came back to me in droves when I really needed it.#maykingfairgo was a hashtag that Caroline McCullough thought of when my visa was rejected.Y’see my husband asked for a divorce a year ago, I had to apply for my own visa after he noTEAfied Immigration we’re separated and I had to find $3.3k for a new visa. After working tirelessly to help other small businesses, I appealed to my Social Media network and the money was raised in 24 hours via Queensland Business and my global Social Media network. That was in January. In August, my visa application was rejected. Caroline and Phil McGregor, two directors of Queensland then helped to set up an online petition a political and social media campaign to help raise awareness about my plight.Due to the relationships I had built in the past three years, people helped to spread the word about my plight. I wanted to break Facebook, I wanted to trend on Twitter.One of my UK Twitter friends asked if I wanted to write a blog post to raise awareness about my plight and so I shared my story: http://www.smallbusinesstech.co.uk/how-social-media-and-tea-threw-me-a-lifeline/This arTEAcle is still being shared on the TwitterverseGenevieve Loxley (@spunfairyfloss) is a lady that I tweeted with for a couple of years. When I met her at the Real Food Festival and explained about my plight, she said she would spread the word about my campaigns. And she did. Like many of my Twitter friends, they tweeted and retweeted about #maykingfairgo
  • Queensland Business is the tip of the iceberg. It’s a representation of the new way of doing business. It’s not a new idea. China have been doing it for years. You get to know somebody first. If you talk about business when a Chinese businessman takes you out to lunch to get to know you, they will not want to do business with you.LikeMinded360 is our global initiative to spread the word about the new way of doing business. We help people to Like you and if people like you they may do business with you. Gone are the days of thrusting a business card in front of someone; of paying thousands for advertisements. The new social order is sharing great content via Social Media, developing relationships first, business comes second. We do business with people we like. Use Social Media to get people to Like you first.
  • I spoke to 55, 15 year olds last week about using Social Media for business.How did I get that gig?I went to a birthday party. When I got talking to a lady, she asked what I did but I didn’t tell her my life story. I answered the question briefly and had a good time. It is a parTEAafterall!!The Business TEAcher then stalked me. Looked at all my Social Media networks to see if I was an appropriate person to talk to her year 11’s. She liked my branding, she liked my approach to Social Media and invited me to speak. If I’d have thrusted my business card at her at the birthday parTEA, she would’ve been put off. If I had thrusted my virtual business card in Social Media, that would’ve put her off too. My approach to be social (remember: Social Media: the clue is in the title), and to help others resonated with her and so I was hired a few weeks later.
  • Whilst I love Twitter, I also use FB and other Social Media platforms.The reason I am explaining this is because of the importance of embracing Social Media in conjunction with your current face2face networking and other marketing strategies.Use www.about.me/[your_name] to have a free website that you can put all of your Social Media details in one place. It’s just another opportuniTEA to be found by your potential client base.
  • Who would like their business to be found on page 1 of Google?That’s all that SEO means. I have never paid for SEO. I Tweeted, Google+, LinkedIn, YouTube, blogged, guest blogged and the combination of all of that means that if people GoogledMayKing Tea, they will be many entries on Google and I will be featured on the first 10 pages of Google plus more.
  • ClaytonUtz is a prestigious Law firm in the city. They googled something like “High Tea, Brisbane” and I popped up on many pages in Google. My work on Social Media, all the tweets, blog posts, guest blog posts, LinkedIn status updates, Pinterest pins, Google + Hangouts and YouTube videos were starting to pay off.Brisbane Council googled something like “Chinese Tea Tasting, Brisbane” – and up I popped everywhere.I took part in a 2 week festival celebrating Chinese New Year of which Master Chef contestant, now celebrity chef, Poh took part!! I also have an aMAYZingopportuniTEA that I can’t talk about publicly at the moment, but that was also due to being found on Google.
  • The question is always asked. Does Social Media work?This body art painting was a joint collaboration by two businesses who use Social Media for their business.The following statistics shows what happened on the days that followed the post being put up on Facebook and Twitter. I have always said that it’s not about the numbers, but who is talking about you. 11 Shares including Brisbane, Melbourne (Business Magazine), Russia, Canada, United Kingdom, United States and Spain, personal pages and fan pages 14 retweets including Australia, US, India, UK and FranceAnke received two commissioned pieces of work. 1 within 20 minutes of putting the picture online Body Art permanently displayed on 3 websitesDid I receive any work from it? No, not yet but it is good to raise brand awareness about MayKing Tea. It is about associating myself with an artist. It’s a joint collaboration. She will always refer tea related to work to me and I will always refer body art opportuniTEAs to her. It’s a win-win.
  • If you’d like to learn more about Twitter, then you can buy two books for the price of $30.I am a contributor to KizziNkwocha’s Social Media Marketing, Writeup Your Tweet.Alternatively, you can have a 1.5hour personal tuition from me, using Skype, to assess your Twitter profile if you have one, or to help you set one up from scratch, help you understand your way around Twitter, the Twitter glossary, and what will be your next steps after setting up your Twitter profile.

Using twitter for your business   may king's story - reserve restaurant, milton tues 15th october Using twitter for your business may king's story - reserve restaurant, milton tues 15th october Presentation Transcript

  • May King Tsang • Founder of MayKing Tea • Tea Note Speaker / Business Mentor • Tea Blogger • Tea Pun Lover • Founder of Queensland Business Group • Sells tea • Loves Twitter: @maykingtea 1
  • @kerrin_smith www.kerrinsmith.com.au 2
  • 3
  • Image: http://www.hdwallpapers3d.com/wp-content/uploads/2013/04/A_large_blank_world_map_with_oceans_marked_in_blue1.png 4
  • Image: http://themescompany.com/wp-content/uploads/2012/01/Dont-Cry-Baby-4-1.jpg 5
  • @SHE_biz Image: FreeDigitalPhotos.net 6
  • @journeyjottings 7
  • What is Twitter? Image http://www.united-academics.org/magazine/wp-content/uploads/2012/04/cocktail-party.jpg 8
  • How do you use Twitter? Image Fhttp://carrierubin.files.wordpress.com/2012/02/woman-shouting-in-megaphone2.jpg 9
  • Common objections to twitter https://blog.twitter.com/2013/new-competestudy-primary-mobile-users-twitter Image: http://i1.cpcache.com/product/225573263/i_love_texting_mug.jpg?height=460&width=460&qv=90 10
  • Image: http://inthecompanyofme.com/wp-content/uploads/2013/04/rod.jpg 11
  • Image: http://www.curiositiesbydickens.com/wp-content/uploads/shhh-he-cant-talk-now.jpg 12
  • Image: http://www.loansafe.org/wp-content/uploads/2009/12/no-money1.jpg 13
  • No Need for Small Talk 14
  • How do you Network / Relationship Build? Image: http://www.smartasafox.org/wp-content/uploads/2010/12/megaphone.jpg 15
  • 16
  • = Images: FreeDigitalPhotos.net 17
  • Relationship Building = Reputation Building 18
  • My Twitter “Successes” 19
  • PubliciTEA 20
  • My Twitter “Successes” 21
  • #hashtags 22
  • Free PubliciTEA - #TwitsForHire 23
  • #TwitsForHire “Success” 24
  • Social Media and Relationship Building 25
  • http://bit.ly/17AashU Images: F http://www.traininggoals.com/images/fatigue.jpg 26
  • #maykingfairgo https://www.facebook.com/lisasistaphotography 27
  • 28
  • Social Media and Relationship Building 29
  • about.me/your_name about.me/maykingtea 30
  • Search Engine Optimisation 31
  • Search Engine Optimisation 32
  • @AnkeCatesby • • • • • 305 Likes  14 Retweets 198 comments  15 mentions 11 Shares  5 favorites 10210 fans  112560 followers 2 commissions  3 websites 33
  • 34
  • Thank you / Questions 35