May King Tsang - Tea Note Speaker at The Kitchen Table Network, Jindalee - 28 Feb 2013


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May King Tsang, founder of MayKing Tea and Queensland Business, shares her story of how she started her business from scratch in Brisbane, Australia, using Social Media primarily Twitter to build relationships and to win clients and business.

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  • Hello, my name is May King Tsang.My first name is May King and I am the founder of MayKing Tea.You can probably hear from my accent, I’m not from around these parts:I’m a BBC (British born Chinese) I am a Tea Note Speaker, hired to talk about all things tea.I am a tea business mentor, helping people who want to start a tea business get started.I am a writer, writing for three blogs as well as my own, and I am writing a book on tea and recipes this year.Oh, and I sell tea too :o)I am also a huge fan of Social Media and here I am speaking on a panel with the Commonwealth Bank talking about building online communiTEAs. I’ll explain more about that later on.In essence I love my tea, I want to spread the word about tea, and basically I want to be a:
  • TEA ROCK STAR I’m waiting to be interviewed by Ellen Degeneres, Graham Norton or Sonia Kruger 
  • I started my MayKing Tea business in the UK.You can read my blog on how I got into the business of tea as I know you’re here to learn more about Social Media, so I’ll carry on. I started by business in 2009 and I was working full-tme in IT, 9 months later I was made redundant, and then worked on my business full-time. This was me collaborating with a tea company doing a tea talk in front of around 50 people at Hampton Court just outside London. And whilst I was finding my feet with my business, my husband came home one day and said:
  • I’ve been relocated to Brisbane, and we’ve got 6 weeks to move.My first reaction was this:
  • Yep – I threw my toys out of the cot.I didn’t want to move. I had only just started my tea business, doing a few tea note speaking gigs here and there, managed to get my teas into a café and a cake shop and here I was being asked to move.Well after moping around for a few weeks, I thought I’d better get my act into gear and prepared for the move across. One of the things I did was say goodbye to my business colleagues and ask them if they knew of anyone who lived in Brisbane?One lady said that they knew of someone who lived in Sydney.Fortunately, my husband had a week in Sydney before we headed onto Brisbane,So I arranged through a series of TEAmails to meet this lady.Unfortunately the only day she could meet was on the morning of the day that I had arrived so:
  • We had a 24 hour flight from London to Sydney.I got into the hotel and luckily they were able to check me in.I had a shower, got dressed and went out to meet this woman.Fortunately for me, she was the queen of networking and had a networking morning where I was able to meet up with other like-minded women.Through this network, I was able to secure a further three different meetings during the week.
  • I also asked on Twitter who was in Sydney and who would like to have a tweetup.I managed to secure a total of five different meetings that week.I didn’t sell to them, I just listened and learned.
  • During my Twittersations, I came across this lovely lady: Linda Fairbairn aka @journeyjottingsWe had a chat, had a cup of tea in the city, and she mentioned a few networking groups that she goes to, and which one were effective for her business.If you’ve been to tourist shops you’ll have seen her map illustration of Australia: Journey Jottings where you can note down very briefly quick notes on places you’ve been to in Australia.
  • Now what is important about Social Media, is that you can’t conduct business alone just by going online.You could, but you’re probably limiting yourself. So you have to combine online networking and face2face networking whatever is within your budget.So when I first started networking in Brisbane, this is what I experienced.Have you experienced this? People talking at you? People looking over their shoulder to see if there’s a better prospect? Puts you off doesn’t it? This is how we should be networking – we have two ears and one mouth for a reason.The following slides illustrate how NOT to relationship build.When networking, don’t thrust your business card at someone, tell them about your business and talk shop immediately.Engage with the other person. If they ask about your business, then tell them. If they don’t then walk away.Remember: with relationship building, it is NOT ABOUT YOU.
  • Like my nephew is demonstrating, you have two ears and one mouth.To relationship build you must learn how to listen.And when I say listen, I don’t mean wait until the person has finished speaking!Notes: When was the last time you networked or met with a business owner? Did you remember to use all of the previous steps?
  • When you’re networking, there might be 40-100 people in the room and there’s absolutely no way in which you’re going to be able to visit everybody. So this is what I wear. I look a bit foreign, I wear my Chinese outfit to make myself standout. And I giggle when I open my mouth and people expect this Chinese accent and I come out with this pommie accent. On one particular networking event this lady didn’t get a chance to speak with me, but I was memorable and she took my card from the table, we met over a cup of tea, and she interviewed me about using Twitter for my business. It’s an interview that has been tweeted and retweeted again, and there’s some really useful insights into using Twitter. Well of course there is, I’m being interviewed ;o)Social Media is not about you – it’s about the person you’re connecting with.Social Media is SOCIAL (the clue is in the title).Social Media is democratic, as you are on the same level playing field as corporates.May King Twitter Interview: Don’t worry about writing the details down of the interview – I’ll share these slides on SlideShare.netAnd all of my other slides that I’ve used in my Tea Note Speakings and my other talks that I’ve given here in Australia.
  • Twitter is one big party – if Facebook is a party amongst mates, Twitter is like a party amongst colleagues.You’re connecting with one person but other people could be listening.In FB you’re broadcasting to your FB friends, but in Twitter, anybody could be listening.You never know who’s watching. You build closer connections because when you’re chatting because it’s a one2one connectionYou just chat, you get into the conversation, and the most important thing is, you never know who’s watching.
  • There are two common ways that business owners use Twitter by those that don’t understand Twitter:Promote / sell / shout to anyone who’ll listenPush everything from Facebook to Twitter.Each Social Media application requires a different strategy.Twitter is focused, it’s about engaging and having a chat like at a party. There is no need to broadcast if you’ve created your Twitter Account correctly.Twitter Functionali-teas:BioFollowers / EngagementShares (Retweets)Direct Messages
  • If you can text you can tweet. Most of us have a Smartphone.How long does it take us to tweet? Not long. You’re restricted to 140 characters.Get to your meeting or to your children’s school pickup run just 10 minutes’ earlier to get into the conversation.
  • I can talk for England, but Twitter helps me to keep my message focussed.And if you’re really stuck there are tools such as twitlonger to truncate your message which is permissible now and again.
  • Making money is not instant. Just like building relationships is not instant. The money will come but you have to get into the twittersation first.
  • What is great about Twitter is that you’re effectively networking online.What you don’t need to do, is to ask people what they do. All that information should be online and you can use some keywords for your industry to get more chance to be picked up on Google.All the content in FB is internal, so when you’re being searched for in Google, they might recognise that you have an FB profile, but that’s it. Potentially your tweets can be found on Google, as well as your Twitter profile.
  • Help by RTingSharing is caring
  • Help Rting/sharing is a way of relationship building.Relationship building with other business owners could in turn mean business for you from them directly or referrals, or business owners may know people who in turn could be your customers/clients.Relationship building is a gradual process and doesn’t always mean instant results.Social Media is not the only way to relationship build.You have to use a combination of both.That is why I use networking, face2face and online.
  • As I’ve built my reputation online, people have started to share things with me.Some of the shares have turned into customers and clients, but for pictures like this, it demonstrates that other people are thinking about me, which is great as it helps my bigger picture of wanting Australia and the world to drink better tea. Also – by others sharing tea pictures, it reaches out to a new audience, and remember:YOU NEVER KNOW WHO IS WATCHING!!
  • Herald Sun, MelbourneEkkaFreestyle Tout (starting sharing their posts about the 2011 Queensland Floods)Taste Trekkers (followed her as she is a foodie. She tweeted about Sunnybank, and I asked where that was. We met and then she invited me to do a 5 minute talk on tea)Courier Mail (It was Natasha Mirosch’s event that I spoke at. Sally did the cooking. Natasha put a journalist’s name my way which got me into the Courier Mail – twice. Once was a 2 page spread.Sunday Mail: this was through a networking event.Regional Flavours (referred to by @goodbeermatt)Feature on three websites ( / / Business Mentor clients came via Twitter
  • Dina Yuen, listened in a conversation I was having with one of her followers on tea.Had a skype chat, now I’m her resident Tea writer on her blogRecently entered a competition to be interviewed by Larry KingWrote a review of the book of poemsGot picked up by Scrumptious ReadsNow collaborate with the book store to do many eventsThat led to collaboration with Gerard’s Bistro which in turn led to a feature in Saturday’s Q Weekend MagazineThe newspaper feature was shown to me by a friend of mine on Facebook, which brings me onto my next point.
  • When I was networking, a lot of people were telling me they were on Facebook, so I went on a training course to learn more about it and I learned the power of Facebook Groups, and so I created Queensland Business
  • Google High Tea Brisbane
  • Googled Tea Tasting
  • Tea Therapy, Stones Corner
  • Thank you / Questions
  • May King Tsang - Tea Note Speaker at The Kitchen Table Network, Jindalee - 28 Feb 2013

    1. 1. @maykingtea #TKTN 1
    2. 2. Images: 2
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    7. 7. Frances jones 7
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    9. 9. How do you Network / Relationship Build? Business Card Discount $$$$$Images: 9
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    11. 11. “Social Media isDemocracy at its best” 11
    12. 12. What is Twitter? 12
    13. 13. How do you use Twitter?Images: 13
    14. 14. Common objections to twitterImages: 14
    15. 15. Common objections to twitter 15
    16. 16. Common objections to twitterImages: 16
    17. 17. No Need for Small Talk 17
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    19. 19. =Images: 19
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    21. 21. My Twitter “Successes” 21
    22. 22. My Twitter “Successes” 22
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    27. 27. Clayton-Utz 27
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    30. 30. #TKTN $97 30
    31. 31. Thank you / Questions @maykingtea May King Tsang May King Tsang / maykingtea 31