May King Tsang: formed MayKingTea, Jan 2009, UK. Moved to Brisbane July 2010 What is MayKingTea ? Tea Note Speaker Runs Tea-tasting Events Tea Business mentor Get Up To Speed Business Mentor Writer (new book scheduled for March) Sells Tea Tea Pun Rock Star ;o)
Traditional relationship building might involve: Networking Arranging a face-to-face TEAm meeting Phonecalls / emails Referrals from others (word of mouth) May King’s story: UK > Sydney > Brisbane > using a combination of the above. Note: How do you build relationships?
Why do we relationship build? Relationship building with other business owners could in turn mean business for you, or business owners may know people who in turn could be your customers/clients. Relationship building is a gradual process and doesn’t always mean instant results. Note : Be honest with yourself. How do you build relationships?
In addition to relationship building as a possible way to win business, as a business owner, what other methods do we use? Old School Marketing is a one way communication method: Radio ads/interviews ; TV ads ; Leaflet Drop ; Local newspaper May King’s story: Worked in my parent’s takeaway waiting for customers to drop by. Note: What traditional methods of marketing did you use (do you still use for your business)?
This is often how the White Pages are used these days unfortunately.
Recommended read for business and your personal life. May King’s story: Invited to talk about this last year about “My Top 10 Tips on MayKing Friends and How to Influence People” Slides can be found on www.slideshare.net/maykingtea Word of mouth is still a very effective way to win business. It is much more effective to win business if other people are talking about you as well as you adopting old school marketing. May King’s story: People share with me photographs of tea and teaware, motivational quotes involving tea, tea-related pictures through email, text and Social Media and even through the post. Notes: How do you win friends and influence people?
Before we can understand how to relationship build using Social Media, we must understand the traditional method of relationship building. Let us walk before we can run …
The following slides illustrate how NOT to relationship build. When networking, don’t thrust your business card at someone, tell them about your business and talk shop immediately. Engage with the other person. If they ask about your business, then tell them. If they don’t then walk away. Remember: with relationship building, it is NOT ABOUT YOU.
When talking to another business owner don’t: Yawn Look at your watch Look over your shoulder waiting for a better prospect
When networking, don’t use your phone. Give the other person your full attention.
You have two ears and one mouth. To relationship build you must learn how to listen. And when I say listen, I don’t mean wait until the person has finished speaking! Notes: When was the last time you networked or met with a business owner? Did you remember to use all of the previous steps?
Relationship building is about how you can help others with no ulterior motive If you help someone, they’re more likely to remember you over time. Relationship building does not equate to generating business over night. May King’s story: Twitter course requests > Queensland Business > Queensland Business Professional Training Notes: Can you think of a way you helped another business owner?
If business owners like you, they’re more likely to refer you to someone or even do business with you. Remember: Relationship Building is not about you. It’s about how you can help a business owner with no expectation. Help them, and walk away. Notes: At your next networking event, remember to listen, and see how you can help others.
http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=youtu.be Even this YouTube video is out of date: G+ isn’t mentioned Social Media is moving at an extremely fast pace.
We’ve already talked about the traditional methods of relationship building. We’ve talked about the old school of marketing. What about the new school of relationship building? What about the new school of marketing? i.e. How can businesses find you, how can you find businesses?
Traditional methods of marketing are one way communication but Social Media is two-way. It’s about building communi-tea. It’s important, however to combine the two together in your marketing strategy. May King’s story: May King didn’t know anybody coming into Brisbane and used a combination of old school and new school methods of relationship building, primarily through Twitter but also through LinkedIn and Facebook. Notes: Thinks about the ways in which your business can combine traditional methods of marketing with Social Media.
Where can you be found? Where can you find others? Contributing on Social Media increases the chances your business being found on these search engines.
Social Media is not about you – it’s about the person you’re connecting with. Social Media is SOCIAL (the clue is in the title). Social Media is democratic, as you are on the same level playing field as corporates. May King Twitter Interview: http://mymarketingthing.com/social-marketing/may-king-is-making-tea-on-twitter/
There are a lot more Social Media applications out there, but these are the ones I’m going to start with. It is recommended you do one well, before you embark on the next one. Don’t be tempted to do everything and spread yourself too thin.
Facebook is like a party and informal (not too informal). Facebook Functionali-teas: Personal Profile Business Page Facebook Groups Events
Personal Profile Describe yourself and what you do – complete as much information as possible. Use lists to limit who sees your posts (e.g. close friends / acquaintances, business folk). Always use a good profile picture and Cover picture Change regularly if you mix business with pleasure Visit the notifications first before you do anything else on Facebook
Business Fan Page Connect your loyal customers on Facebook Building that communi-tea Share useful information from other people that resonate with your business values Pictures / links to articles are the most widely read posts Be careful when running competitions on Facebook Update your cover photograph regularly but be mindful of Facebook’s Business Rules
Facebook Groups Queensland Business Facebook Group. Created in November 2010 by May King Tsang Now has over 1500 members. People can’t promote during the week but they can answer business questions, it’s a place for people to connect with others, find joint ventures and collaborations. #WeekendPitch enables business owners to promote events but only at the weekend. Facebook groups can are moderated by the owner and each have their own set of rules and regulations. Notes: If you’re a business owner, find Facebook groups which resonate with you and listen first and contribute later.
Facebook Events: Announce special events, sales or activities within Events Page Your Fan Page Your Group Page
English Tea Store – paid blogger Tea pics are consistently shared with me (brand enhancement) Tea puns are regularly shared with me (brand enhancement) Facebook Groups - asked to speak on a panel with the Commonwealth Bank about building online communities May King Tsang is part of the Get Up To Speed list of preferred Business Mentors Queensland Business – over 1400 members – May King Tsang’s relationship building steadily increases MayKing Tea2Go Travel Mug goes viral Invited to go to Korean Tea Conference by Facebook Contact. Notes: What are your successes? How can you use Facebook’s functionali-teas more effectively?
Twitter is one big party. Imagine you’ve arrived at a party alone and the host is busy, what do you do? You might grab a beverage, look around the room, and gravitate toward a group that sounds like they’re having an interesting conversation. You listen to what they’re talking about and if there’s an opportune moment, you may wish to join in. This is the essence of Twitter - a way for you to connect with people and have great conversations (“tweets”). Some of them may turn into your customers in the future, but making money should not be your primary focus (more on that later). The conversations enable you to learn from others and to share (“retweet” RT) with others - news, blog posts, articles, pictures, and videos that interest you.
There are two common ways that business owners use Twitter by those that don’t understand Twitter: Promote / sell / shout to anyone who’ll listen Push everything from Facebook to Twitter. Each Social Media application requires a different strategy. Twitter is focused, it’s about engaging and having a chat like at a party. There is no need to broadcast if you’ve created your Twitter Account correctly. Twitter Functionali-teas: Bio Followers / Engagement Shares (Retweets) Direct Messages
Twitter Name (Handle) Use a name that is meaningful to your business Profile/Bio Describe who you are and what you do in 140 characters or less Include a link to your website Make the 140 characters compelling to read Profile Pic Change the default Twitter egg to a profile picture of your choice Make sure your picture is clear and consistent with your other Social Media applications Company logos might be permitted but if you are the face of your business, use a recent photograph of yourself instead Design Change the default Twitter cloud background to a design of your choice Use the opportuni-tea to change the background to a design that reflects your business
Tweets: Familiarise yourself with the structure of the tweets the way that tweeps tweet Trends: Click on the Trends that you’re interested in and look at: the way tweeps tweet the structure of the tweets
Engage by replying to a replying, retweeting or composing a tweet.
Retweets (RT) are like “Share” on FB
DM’s are like FB’s “Messages” – you can only send them to people who follow you, however.
Twitter has its own glossary. Use Twitter effectively to include: Mention – similar to tagging someone in FB Hashtag to increase your chances of being found (hashtags are a way of categorising tweets). Link – tweeters are more likely to read a tweet that has a link of a picture or article in it. RT (retweet) – help other business owners by sharing other Tweeter’s tweets.
Style Magazine Courier Mail and the Sunday Mail Herald Sun, Melbourne Feature on three websites (www.tastetrekkers.com.au / www.freestyletout.com.au / www.freestyleescape.com.au) Tea Note Speaker, Regional Flavours Tea Note Speaker, Ekka Resident Tea Expert for 2 US Blogs Several Business Mentor clients
LinkedIn is the largest business-related social networking site for professional networking. Think of the cocktail party similar to Twitter, but even more formal. LinkedIn Functionali-teas Profile / Recommendations Contacts Groups / Discussions Inbox Other LinkedIn Uses
Ensure you provide as much detail as possible in your profile
Try to give as many recommendations (tes-tea-monials) and ask for ones too! Recommendations give credibili-tea to your business
Find them and add them. Add contacts inside and outside your industry
Become an industry leader in your field by contributing to group discussions.
Similar to FB’s “Messages” and Twitter’s “Direct Messages”.
34 recommendations Several tea business mentoring clients AustralAsian Specialty Tea Association (AASTA) is born Global brand awareness of MayKing Tea through LinkedIn Tea discussion groups
As there are so many Social Media tools out there, I’m going to talk about some of these other applications very briefly.
A blog is a web log, or an online public diary or journal that is written for others to read. Blog Functionali-teas Brand awareness for your business Enables you to become a rock star in your industry Helps you to build your communi-tea by inviting readers to comment Improves chances of your business being found on Google Comment on other blogs to help other business owners Share blog posts that are of interest to your readers (also helps to raise your brand awareness). May King’s “successes”: Writes and gets paid for some blog posts ; global recognition for blogging.
Meetup is an online social networking portal that facilitates face-to-face meetings for topic- or activity-based local groups. Meetup Functionali-teas Meetup helps you to build a communi-tea of like minded clients. Announce events by Email, Facebook and Twitter Attracts sponsors to your meetup group (collaborative opportuni-teas). May King’s “successes”: “Competitors” have joined my meetup ; found sponsors from businesses who want to collaborate ; had regular flow of tea lovers attend each of my events.
“ YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small”. It is also the second largest search engine after Google. YouTube Functionali-teas Upload videos helps to raise awareness about your service/product Enables you to become a rock star in your industry Like videos Lets other people know what videos you like (brand awareness). Comment Share your knowledge by commenting. May King’s “successes”: weekly upload of YouTube videos – helps with search results for MayKing Tea.
“ Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.” Pinterest Functionali-teas Create virtual boards of interest to your business Pin pictures to help raise awareness about your brand Products, Events, can be placed on a pinboard including their prices Comment and Like other pins, share pins on your pinboards May King’s “successes”: enhances brand awareness. Repins on other boards ; interacted with a new audience in the comments underneath the pictures.
“ Real-life sharing rethought for the web”. Similar to Facebook in that you can connect with different types of people, connections made in G+ are focussed and more meaningful, similar to Twitter. Google Functionali-teas: Group different types of people (friends, colleagues, friends in different countries, similar interests), in circles. Integrated with other Google functionali-teas such as Gmail, Calendar and Documents. Can write much more than 140 characters Has a stream similar to FB’s Newsfeed Hangouts – a group video chat which you can have with 9 other friends Hangout on Air – can automatically upload onto YouTube – almost like having your own broadcasting channel. Remember to learn how to use one Social Media application before learning the next one. Noticed a lot of users who either: Share motivational quotes only Just +1 (G+ equivalent to FB’s Like) This is not enough to relationship build. May King’s “successes”: regularly learns from other tea specialists in a weekly hangout ; is the resident tea expert on the Tea for Tea Hangout (uploaded onto YouTube) ; has collaborated with tea businesses from America.
Help – Share – Collaborate This is the true essence of how to use Social Media effectively. Build those relationships and see your business grow.
There are a lot of business owners who are using the traditional methods of marketing in Social Media. This is wrong: remember: Each social media application has its own strategy. Avoid becoming like white noise. Remember to use Social Media effectively you have to: Build relationships Don’t broadcast Don’t sell Help others Share with others If you help others, they are more likely to remember you. If remember you, they will help you (by becoming your client, raising your brand awareness, by referrals).
Meetup: Queensland Tea
Next Queensland Business Training class in on Tuesday August 21 with May King Tsang (Twitter Queen) and Amanda Foy (Facebook Queen). My Heart Speaks Special: Bring a friend and receive $40 discount for your place. May King Tsang also offers 1-2-1 tuition on Twitter. My Heart Speaks Special: Buy 1 hour and get one free. Only $100 investment.
Transcript of "Relationship building for heartpreneurs the power of social media v1"
Relationship Building – The Power of Social Media Relationship Building using Social Media
May King Tsang Relationship Building using Social Media
Objectives• What is relationship building? – Old School Marketing• Step-by-step guide to Traditional Method of Relationship Building• What is Social Media?• Social Media in Detail – Facebook – Twitter – LinkedIn Relationship Building using Social Media 3
Objectives• Other Social Media Applications – Blog – Meetup – YouTube – Pinterest – Google +• Relation Building in Social Media Summary Relationship Building using Social Media 4
What is Relationship Building? Relationship Building using Social Media 5
Image: FreeDigitalPhotos.net Relationship Building using Social Media 6
=Images: FreeDigitalPhotos.net Relationship Building using Social Media 7
Old School Marketing Relationship Building using Social Media 8
Summary• Make Time• Always Listen• Your Personali-tea• Know your stuff• I Don’t Know What to “talk” about• Networking, Brand Awareness and Business• Get More Followers• Target Your Audience• Engage Your Audience• And Keep Going Relationship Building using Social Media 60
Questions?Relationship Building using Social Media 61
Thank you!May King Tsang (MayKingTea) Relationship Building using Social Media 62