Chapter 15

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Chapter 15

  1. 1. Jordan May Block 3
  2. 2. Consumer digest <ul><li>For 47 years, people have trusted Consumers Digest magazine to identify outstanding values in a complex and often confusing marketplace </li></ul>
  3. 3. Decision making process car <ul><li>Identify your needs and wants: I need a car but I want a sports car that is cool </li></ul><ul><li>Know the choices available: I could get a mustang or a ford fusion </li></ul><ul><li>Determine your desired satisfaction: I want a car that makes me feel happy </li></ul><ul><li>Evaluate alternatives: a fusion is cheaper but a mustang is cooler </li></ul><ul><li>Make the decision: mustang </li></ul>
  4. 4. Decision making process cell phone <ul><li>Identify your needs and wants: I need a cell phone but I want an iPhone </li></ul><ul><li>Know the choices available: I could get an inexpensive Samsung or an iPhone </li></ul><ul><li>Determine your desired satisfaction: I want to save money but I want convenience </li></ul><ul><li>Evaluate alternatives: I need to save money </li></ul><ul><li>Make the decision: inexpensive Samsung </li></ul>
  5. 5. Discount stores <ul><li>Wal-Mart </li></ul><ul><li>Target </li></ul><ul><li>Dollar tree </li></ul>
  6. 6. Department stores <ul><li>Belk </li></ul><ul><li>Macys </li></ul><ul><li>JCPenny </li></ul>
  7. 7. Specialty stores <ul><li>ACE hardware </li></ul><ul><li>Best Buy </li></ul><ul><li>A.C. Moore </li></ul>
  8. 8. Impulse buy <ul><li>Impulse buying is the opposite of spending time and effort, and buying too quickly </li></ul><ul><li>Some examples of impulse buys are candy, gum, mints, and chocolate </li></ul>

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